St. Louis Blues unveil new jerseys, redesigned Blue Note and new secondary logos
The St. Louis Blues will sport a new look in the upcoming season, unveiling Tuesday new jerseys, changes to its Blue Note logo and newly created secondary logos.
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Business Journals
4 days ago
- Business Journals
St. Louis Blues unveil new jerseys, redesigned Blue Note and new secondary logos
The St. Louis Blues will sport a new look in the upcoming season, unveiling Tuesday new jerseys, changes to its Blue Note logo and newly created secondary logos.
Forbes
4 days ago
- Forbes
St. Louis Blues Unveil New Uniforms As Part Of 2025 Brand Evolution
St. Louis Blues defenseman Colton Parayko models his team's redesigned home jersey. (Photo by Scott ... More Rovak/St. Louis Blues) For the first time since 1997, the NHL's St. Louis Blues are changing up their look. They've gone back to the future, with new primary uniforms that feature a color palette inspired by the club's original jerseys from 1967. The team's iconic Blue Note logo has also undergone a subtle transformation, and the club is introducing some new marks inspired by its home city. 'The St. Louis Blues are a very tradition-based organization,' said Steve Chapman, the team's executive vice president and chief revenue and marketing officer. 'We have a very close-knit relationship with the city, with our fans and with our alumni, so one thing we were trying to accomplish was to was to honor our history and honor the heritage, but to do it in a way so that we can focus on moving forward — focus on this new era of Blues hockey.' The St. Louis Blues pose for a team photo prior to practice for the 2017 Bridgestone NHL Winter ... More Classic at Busch Stadium on January 1, 2017 in St Louis, Missouri. (Photo by Patrick McDermott/NHLI via Getty Images) The brand evolution project began in 2021, inspired by fans' head-over-heels reactions to the team's first-ever Winter Classic jerseys, from the 2017 event held at Busch Stadium. The popularity of the look led to the team adopting the style for its recent heritage jerseys, and it came out on top of a bracket-style fan poll earlier this year. Now, it becomes the team's everyday look. Jordan Kyrou celebrates a goal at the 2022 NHL Winter Classic at Target Field in Minneapolis, ... More Minnesota.(Photo by Nick Wosika/Icon Sportswire via Getty Images) The new away jerseys were inspired by the team's 2022 Winter Classic look, but the cream base has been replaced by a sharp white. 'It absolutely pops,' Chapman said. Two elements of the new design have been hiding in plain site since last New Year's Eve. St. Louis Blues defenseman Colton Parayko handles the puck at the NHL Winter Classic on Dec. 31, ... More 2024 (Photo by Melissa Tamez/Icon Sportswire via Getty Images) When the Blues took to the ice at Wrigley Field for their 6-2 win over the Chicago Blackhawks, their latest Winter Classic jerseys included the redesigned Blue Note on the left shoulder, and a new STL mark on the helmet. The new Note has a slightly different shape, thicker keylines and simplifies the design to just blue and yellow, with beige removed. The interlocking STL mark has been a long time coming. Developed in conjunction with Mississippi-based RARE Design, it draws inspiration from a treble clef, paying homage to the musical roots of the city of St. Louis and the Blues' history. 'When you live in a city that has the St. Louis Cardinals and their iconic STL, it's hard to find something that either doesn't remind you of that or just comes off as, for lack of a better word, a little boring,' said Chapman. 'What was great about our work with RARE, the company that we worked with on these designs — I don't think they had any hockey background, but what they did have a background in is understanding the Mississippi Delta blues, which is largely what our team is named for. When they put that musical element into it, it was kind of amazing. Their first rendition, we were like, 'Wow, that's it. They've got it.'' New merchandise highlights the St. Louis Blues' new team marks — the redesigned Blue Note, STL, ... More Fleur and River Music. Two other new marks are also being introduced: a Fleur-de-lis design inspired by the flag of St. Louis and infused with a treble clef and note head, and the River Music mark which combines a trumpet with the city's iconic Gateway Arch. The team's new wordmark and Blues font also draw inspiration from the region's rich musical history. Rather than a re-brand, the team is calling its new designs a brand evolution. And there's still a place for the royal blue designs that have been the primary uniforms since 1997. 'It really was about honoring our history, and there's so much history that's within the current Note,' Chapman said. 'That's what we won the Stanley Cup in (in 2019). So this isn't taking everything and wiping the board clean and starting over with something. It's really evolving into our next step, our next phase.' The design process has been in the works since 2021, but the launch comes at an opportune time. After inking new coach Jim Montgomery to a five-year contract when he was hired last November, the Blues rode a strong second half into their first playoff spot in three years. Alexander Steen is also set to take over from Doug Armstrong as the team's new general manager in 2026. Jerseys won't be available for sale until the fall, but the new design is expected to make its first appearance at the Peacock Theatre in Los Angeles this Friday, where the Blues currently hold the 19th selection in the first round of the 2025 NHL Draft. 'Whoever our No. 1 draft pick ends up being, that's a pretty cool thing — to be the first official player to don it in that fashion,' said Chapman. 'The draft is always a little bit symbolic of transitioning from one season to the next, so I think this will be a really fun moment for us.' A selection of new St. Louis Blues shirts, hats, hoodies and other apparel and novelties are now available for purchase online and at the STL Authentics team store at Enterprise Center.
Yahoo
13-06-2025
- Yahoo
Canadiens: There's A Trophy In Nick Suzuki's Future
T.J. Oshie Will Always Be A Blues Fan Favorite, Someone Who Helped Set Wheels In Motion For A Franchise Finally Winning Stanley Cup ST. LOUIS -- The 2005 NHL Draft was important for the St. Louis Blues.
