
India's institutional deliveries go up, but early breastfeeding in the first hour still low: Report
The report, which assessed and monitored India on 10 indicators of policy and programmes and five practices of breastfeeding and Infant and Young Child Feeding, found that the second indicator Baby Friendly Hospital Initiative/Ten Steps to Successful Breastfeeding has seen only a marginal increase from zero out of ten in 2018 to 1.5 out of ten in 2024-25.
Titled 'Spotlight on Breastfeeding and Infant and Young Child Feeding in India', the report said that India's MAA ((Mothers' Absolute Affection) programme, launched in 2016, is the strength and has the potential to implement all the Ten Steps to Successful Breastfeeding.
'The country has a certification system National Quality Assurance Standards (NQAS) and a training programme for the staff. However, NQAS and hospital staff training do not address all the Ten Steps to successful breastfeeding. There is weakness in overall coordination, process of external assessment/award system and monitoring and implementation of the IMS Act,' the report said.
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Time of India
8 hours ago
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Business Standard
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Hans India
a day ago
- Hans India
Breastfeeding Week (1 to 7 August): Celebrating nature's first superfood
Breastfeeding is one of the most natural and powerful ways to nourish a newborn. Far beyond being just a means of sustenance, breast milk plays a crucial role in shaping an infant's health, development, and immunity. Packed with essential nutrients and living antibodies, it adapts to a baby's changing needs, offering unparalleled protection in the earliest stages of life. As science continues to uncover the remarkable benefits of breastfeeding, it becomes even clearer why this 'liquid gold' is considered the gold standard of infant nutrition Every year, from August 1st to 7th, the world observes Breastfeeding Week to raise awareness about the importance of breast milk for infants, mothers, and society at large. Organized by the World Alliance for Breastfeeding Action (WABA) and endorsed by the World Health Organization (WHO) and UNICEF, this week serves as a powerful reminder that breastfeeding is not just a personal act—it's a public health imperative. Why Breast Milk Matters Breast milk is more than just food; it's a living, dynamic source of nutrition uniquely tailored for each baby. It contains the perfect balance of proteins, fats, carbohydrates, vitamins, and antibodies that help an infant grow and build immunity. In fact, the first milk produced after childbirth, called colostrum, is often termed 'liquid gold' for its high concentration of protective antibodies and nutrients. 'Breast milk is nature's first vaccine—it not only provides optimal nutrition but also boosts the baby's immune system from day one,' says Dr. Swathi Gogineni, Consultant – Obstetrics & Gynecology, Infertility Specialist & Laparoscopic Surgeon, Apollo Cradle and Children's Hospital, Jubilee Hills, Hyderabad. According to the WHO, exclusive breastfeeding for the first six months of life reduces infant mortality and provides critical protection against diseases such as pneumonia, diarrhea, and even obesity later in life. After six months, continued breastfeeding along with appropriate complementary foods can protect and nourish the child well into the toddler years. Benefits for Babies • Stronger Immunity: Breast milk is packed with antibodies that help babies fight off viruses and bacteria. • Brain Development: Essential fatty acids in breast milk contribute to cognitive development and visual acuity. • Lower Risk of SIDS: Studies show a reduced risk of sudden infant death syndrome in breastfed babies. • Bonding: The act of breastfeeding promotes skin-to-skin contact and emotional bonding between mother and child. Benefits for Mothers • Faster Recovery: Breastfeeding helps the uterus return to its normal size and reduces postpartum bleeding. • Calorie Burn: It naturally helps in burning extra calories, aiding in postpartum weight loss. • Reduced Risk of Diseases: Women who breastfeed have a lower risk of breast and ovarian cancers, Type 2 diabetes, and postpartum depression. • Emotional Connection: It nurtures a deep, hormonal bonding experience that supports maternal mental health. Challenges and the Need for Support While the benefits of breastfeeding are well-documented, not every mother finds it easy. Pain, latching difficulties, lack of information, societal stigma, and returning to work can all be barriers. This is where awareness, education, and support systems are vital. Workplaces need to adopt mother-friendly policies—such as maternity leave, breastfeeding breaks, and hygienic nursing rooms. Hospitals and healthcare providers should promote the Baby-Friendly Hospital Initiative (BFHI) to encourage early initiation and exclusive breastfeeding. Families and communities play a central role, too. Encouraging words, helping hands, and emotional support can make a huge difference in a mother's confidence and commitment to breastfeeding. Spreading the Message This Breastfeeding Awareness Week, let us: • Educate new mothers about the science and benefits of breast milk. • Support lactating mothers at home, in workplaces, and in public spaces. • Normalize breastfeeding through positive messaging in media and community events. • Advocate for policy changes that create breastfeeding-friendly environments. Final Thoughts Breast milk is a natural, sustainable, and cost-effective way to nourish and protect infants. It's the first vaccine, the first food, and the first bond. By spreading awareness and supporting mothers in their breastfeeding journey, we contribute to a healthier generation and a more compassionate society.