logo
Al Masaood Equipment Rental Wraps Up a Strong Presence at the Middle East Event Show 2025

Al Masaood Equipment Rental Wraps Up a Strong Presence at the Middle East Event Show 2025

Al Bawaba26-06-2025
Al Masaood Equipment Rental, part of Abu Dhabi's Al Masaood Group, has just concluded a successful participation at the Middle East Event Show 2025 in Dubai. Engaging with over 5,000 industry stakeholders from across the region, the event provided a strategic platform for the Division to connect with decision-makers shaping the future of the events industry.Through a dynamic stand experience and targeted seminars on innovation, sustainability, and emerging technologies, Al Masaood Equipment Rental spotlighted its full suite of rental solutions tailored for event operations. These include a fleet of power, energy, and lighting solutions, as well as temporary buildings and fencing barriers.Concluding the exhibition, Al Masaood Equipment Rental served as a Gold Sponsor of the awards ceremony, where the division presented the evening's awards, further cementing its role in the region's growing events ecosystem. Norma Shaheen, General Manager, Al Masaood Equipment Rental said 'Our participation as a Gold Sponsor at the Middle East Event Show marks another proud milestone for Al Masaood Equipment Rental. Over the past two years, we've grown into a trusted partner for some of the UAE's most iconic events from Dubai Seven's, Liwa Festival, MOTN to Saadiyat Nights, delivering integrated solutions in power, lighting, and infrastructure. This momentum reflects our team's dedication and our unwavering commitment to elevating the events and entertainment industry'.
Established in 2023, Al Masaood Equipment Rental was formed as a strategic synergy between Al Masaood Bergum and Al Masaood Power Division, catering to multiple industries such as events, entertainment, oil & gas, construction, power, marine, and many others.
Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

Journify doubles valuation after securing fresh investment
Journify doubles valuation after securing fresh investment

Wamda

time6 hours ago

  • Wamda

Journify doubles valuation after securing fresh investment

UAE-based Journify has secured strategic investment from Shorooq Partners, Bunat Ventures, and Plug and Play, doubling its valuation and growing 5x in revenue within six months. Founded in 2023 by Taoufik El Jamali, Amine Chouki and Omar AlShoubaki, Journify is an AI-powered data activation platform that enables GCC brands to activate first-party data across platforms like Meta, TikTok, Snapchat, Google, and X—offering privacy-compliant, performance-driven marketing solutions amid tightening regulations and declining third-party cookies. This funding will accelerate Journify's AI roadmap development, support hiring across engineering, product, and commercial teams, and drive further expansion into key GCC markets. Earlier this year, Journify raised $4 million in funding, led by Silicon Badia, with participation from RZM and other investors. Press release: Journify, the UAE-based AI-powered data activation platform, is transforming how GCC brands leverage first-party data for measurable growth. With 5x revenue growth and a doubled valuation in just six months, Journify is expanding across Saudi Arabia, the UAE, and the broader Gulf region. The company has quickly become the preferred partner for brands seeking performance-driven, privacy-compliant marketing solutions. Today's digital landscape presents significant challenges for MENA brands: stricter privacy regulations, disappearing third-party cookies, and increasing ROI demands. Journify offers a simple solution by enabling advertisers to activate their first-party data across major platforms, including Meta, TikTok, Snapchat, Google, and X. This approach converts customer insights into measurable, scalable performance. Journify's growth is driven by partnerships with forward-thinking brands ready to embrace modern advertising approaches. Retail leader Jarir has used Journify's AI platform to activate their first-party data on Meta, resulting in a 182% increase in Return on Ad Spend (ROAS) and a 51% decrease in Cost Per Purchase (CPP). Similarly, Baytonia, a leading furniture retail and marketplace brand in the Gulf region, implemented Journify's solution on TikTok, achieving an 80% increase in ROAS and a 44% drop in CPP. These results clearly demonstrate the tangible value of Journify's approach. These successes underscore Journify's core mission: making first-party data activation both accessible and effective for brands competing in today's fragmented attention economy. To meet growing demand, Journify is accelerating its AI product roadmap, focusing on agentic AI systems for 1:1 personalisation at scale. The company is expanding teams and strengthening its Gulf presence. With targeted AI investments, Journify will soon deploy autonomous agents for personalised experiences, precision targeting, automated media optimisation, and improved conversion rates throughout the customer journey. "In today's privacy-first landscape, brands need solutions that deliver growth and profitability," said Taoufik El Jamali, Co-Founder and CEO of Journify. "We're reimagining brand-customer relationships. Our goal is enabling businesses of all sizes to leverage first-party data efficiently. Our customers' results validate our approach and signal a new era in digital marketing." The timing couldn't be better. MENA stands as one of the world's fastest-growing digital advertising markets. According to the Interactive Advertising Bureau (IAB) MENA, regional digital ad spend surged by 20 percent in 2024 alone, reaching $7bn. Yet despite this impressive growth, many advertisers continue to grapple with data fragmentation, lack of transparency in the ecosystem, and insufficient measurement frameworks. "Brands across this region increasingly demand greater transparency and efficiency from their marketing investments," said Ian Manning, Executive Director at IAB MENA. "Solutions centred on first-party data, AI-powered optimisation, and measurable ROI are best positioned to lead this next growth phase." To fuel its momentum, Journify recently secured strategic investment from Shorooq, Bunat Ventures, and Plug and Play. This funding will accelerate Journify's AI roadmap development, support hiring across engineering, product, and commercial teams, and drive further expansion into key GCC markets. "The team's clarity of vision and execution has deeply impressed us," said Omer Zabit, Partner at Shorooq. "Journify addresses one of digital advertising's most critical gaps today: the underutilisation of first-party data. As regulations evolve and brands demand better results, this will be the infrastructure marketers rely on for the next decade."

Omani startup SafaQat raises funding to expand AI-powered procurement platform
Omani startup SafaQat raises funding to expand AI-powered procurement platform

Wamda

time6 hours ago

  • Wamda

Omani startup SafaQat raises funding to expand AI-powered procurement platform

Oman-based digital procurement startup SafaQat has raised funding from the Oman Future Fund and Idrak Group. Founded in 2020 by four brothers, the platform digitises the tendering process and has earned support from Oman's SME Development Authority (Riyada). SafaQat will use the investment to enhance its AI-powered infrastructure, improve user experience, expand into government procurement, and enter new markets. Press release: SafaQat, an Omani digital procurement and purchasing platform, has successfully raised an undisclosed amount in strategic funding from the Oman Future Fund and the Idrak Group. The investment reflects growing confidence in local technology ventures and their role in building a sustainable digital economy. Supervised by the SME Development Authority (Riyada), SafaQat was founded by four brothers from the Wilayat of Nizwa — Majed, Sulaiman, Ibrahim, and Al Moatasem Al Saifi — during the COVID-19 lockdowns. The platform evolved from a simple quote-sharing tool into a comprehensive solution supporting competitive procurement through digital tenders. 'This investment represents a qualitative leap. It's not just financial; it's about believing in the future of Oman's digital economy and empowering youth,' said co-founder Al Moatasem Al Saifi. The funding will be used to improve technical infrastructure, user experience, and AI capabilities; expand into government procurement; and scale to new markets. SafaQat currently hosts over 2,486 users, 1,260 tenders, and 2,784 registered suppliers, positioning it as a national leader in digitising procurement and supply chains. The platform has received multiple accolades, including recognition at Jadarah 2024 and the Omani Startup Accelerator.

Sharjah Islamic Bank Signs Strategic Agreement with Alawneh Exchange to Strengthen Financial Connectivity Between Jordan and the UAE
Sharjah Islamic Bank Signs Strategic Agreement with Alawneh Exchange to Strengthen Financial Connectivity Between Jordan and the UAE

Al Bawaba

time8 hours ago

  • Al Bawaba

Sharjah Islamic Bank Signs Strategic Agreement with Alawneh Exchange to Strengthen Financial Connectivity Between Jordan and the UAE

Sharjah Islamic Bank (SIB) has announced the signing of a strategic cooperation agreement with Alawneh Exchange, one of the largest exchange companies in the Hashemite Kingdom of Jordan. This milestone agreement marks a significant step in enhancing regional partnerships and advancing cross-border remittance solutions between Jordan and the UAE, making them faster, more secure, efficient, and agreement was signed by Mr. Hakam Abu Zarour, COO of Sharjah Islamic Bank, and Mr. Ayman Alawneh, CEO of Alawneh Exchange, in the presence of H.E. Hamad Abdullah Al Matroushi, Acting Head of the UAE Embassy in Jordan; Mr. Saeed Al Ameri, head of investments, treasury and financial institutions at SIB; representatives from the Central Bank of Jordan; senior executives from both parties; and a select group of professionals from the banking and financial this agreement, Alawneh Exchange becomes the first Jordanian exchange company to sign a direct agreement with an Islamic bank in the UAE, reinforcing Sharjah Islamic Bank's position as a leading institution in driving financial integration and cross-border cooperation. The partnership positions the Bank as a vital link in strengthening financial and trade connectivity between the GCC and the Levant Banking Experience and Facilitating TransfersThe agreement aims to simplify and optimize capital flow between the two countries—for both individuals and businesses—by providing smoother and more cost-effective transfer channels, and enhancing the banking experience through the opening of an AED account at Sharjah Islamic Bank on behalf of Alawneh Exchange. This account will enable secure and direct settlement of both personal and commercial Innovation in Digital Financial ServicesCommenting on the agreement, Hakam Abu Zarour, COO of Sharjah Islamic Bank, stated: "This agreement reflects SIB's firm commitment to expanding its network of regional partnerships. It is a strategic milestone aligned with our vision to facilitate capital flows and provide Sharia-compliant financial services to support the growing commercial and financial activities between the UAE and Jordan."He added, "The partnership also aligns with the Bank's broader strategy to drive innovation in digital financial services and accelerate cross-border transactions by offering more efficient and flexible remittance channels. It also supports our contribution to sustainable development goals and promotes financial inclusion, helping to stimulate economic growth and enhance the regional business environment."For his part, Ayman Alawneh, CEO of Alawneh Exchange, commented: 'We are proud to sign this strategic agreement with Sharjah Islamic Bank, which represents a major step forward in our journey to expand our regional partnerships and enhance remittance services between Jordan and the UAE. This collaboration will allow us to deliver faster, safer, and more efficient solutions to our individual and corporate clients.' He added, 'The agreement builds upon our ongoing efforts to improve remittance systems and leverage the advanced banking infrastructure offered by Sharjah Islamic Bank. We are confident this partnership will support financial inclusion and facilitate capital movement in a way that benefits the national economy and meets the needs of our clients in both countries.'

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store