Latest news with #AlMasaood
Campaign ME
a day ago
- Business
- Campaign ME
Hot off the press: Campaign Middle East's Cannes Lions 2025 magazine hits stands
Campaign Middle East's latest magazine spotlights the glitz, glam and glory of Cannes Lions 2025 while unpacking the raison d'etre of advertising. This July edition of Campaign Middle East is packed with opinions from key industry leaders on ethical and 'do-good' marketing. The issue also incorporates recaps from some in the region who attended the 72nd Cannes Lions International Festival of Creativity, who coincidentally, also raise questions on how the industry can strategise and create 'marketing for good'. Senior-level marketers and advertisers, both brand and agency side, have poured their concerns into the pages of this issue to make the case for better advancements in ethical and sustainable media and marketing practices. Al Masaood's Marwa Kaabour reflects on how ethical leadership weaves sustainability, inclusion and governance into the fabric of business. C2 Comms' Roy Aftimos echoes this and attributes his agency's success to prioritising people and purpose. Unilever's Manan Gupta adds to the discussions with a take on why the retail shelf is one of the biggest missed opportunities in consumer sustainability, while Warner Bros. Discovery's shares how brands can inspire ec-action in young audiences through kids' media and entertainment. Contributors to Campaign Middle East's annual 'Do-Good' issue also include Conscious Media's Andy Powell, WonderEight's Karim Abou Rizk, The Vantage's Robin Phillips, and Motivate Val Morgan's Sahal Valliyot. Also under the spotlight this month is an in-depth look into all the heated debates, interesting insights and top takeaways from Cannes Lions 2025. In the issue's cover feature, Anup Oommen, Editor at Campaign Middle East, recounts perspectives on this year's Festival of Creativity from Simon Cook, CEO, LIONS, Aude Gandon, Global Chief Marketing Officer, Nestlè, Fabio Silveira, Managing Director, Havas Creative Middle East, Gary Vaynerchuk, CEO and Chairman, Vayner Media, Siddarth Sivaprakash, Head of Brand & Marketing, Home Centre, Landmark Group, Josefien Olij, Senior Director Marketing Communications, Phillips, Ali Rez, Chief Creative Officer, Impact BBDO, Melissa Hsieh Nikolic, Director of Product Management, YouTube Ads, Andy Yang, Global Head of Creative and Brand Products, TikTok, Fahd Hamidaddin, Board Member & Founding CEO, Saudi Tourism Authority, Reda Raad, Group CEO, TBWA\Raad, Tarek Miknas, CEO, FP7 McCann MENAT, and Khaled Al Shehhi, Executive Director of Marketing and Communications, UAE Government Media Office. Also contributing their thoughts on the Festival is UK Advertising's Aisling Conlon, DCT Abu Dhabi's Nada Assaf, Déjà Vu's Manasvi Gosalia, Serviceplan Group Middle East's Natalie Shardan and Livingroom Dubai's Seyoan Vela. This month's Brand Focus section hears from Modon Holding's Dina Jreissati, who writes that brands that nudge societal conversations end up on top. Amjad Puliyali contributes to the month's Saudi Focus, and explains how Saudi Arabia's investments in artificial intelligence position the Kingdom as a leader in technological advancements. From recaps from the shores of the south of France to discourse on how the industry can be better and do better, Campaign Middle East's Cannes Lions 2025 and Do-Good magazine holds a mirror to the industry's wins and areas of improvement. Read more in the full issue below or click here.
Campaign ME
a day ago
- Business
- Campaign ME
Doing good is good business
What does it mean for a business to care? For Al Masaood, the answer has unfolded over five decades. Not through words alone, but through a legacy of action rooted in responsibility. From Abu Dhabi's first Chamber of Commerce registration to becoming a diversified industrial group championing clean energy, ethical governance, and community investment – this is a story where doing good isn't a side initiative. It's the business itself. Credibility grows through transparency, commitment and doing good Our sustainability journey is driven by a belief that long-term credibility demands more than ambition. It requires alignment, transparency, and a culture of reflection. For example, take our response to the UAE's Net Zero by 2050 initiative and Vision 2030. Instead of just pledging environmental stewardship, we embedded real values across our divisions – from striving for a plastic-free work environment at the corporate level to going paperless at Al Masaood Automobiles showrooms. In line with Abu Dhabi Environment Vision 2030, Al Masaood Automobiles has successfully reduced its annual waste output to under 250 tons and maintains a minimum 20 per cent recycling rate each year, while also minimising air pollution and noise levels in our workshops. When Al Masaood says it's committed to sustainability, that commitment can be felt in biodegradable bags, solar retrofits, energy-efficient lighting, and waste diverted from landfills. Purpose-driven action builds loyalty For us, sustainability is a mindset that transforms everyday decisions into opportunities for purpose. This approach is reflected in initiatives like distributing reusable bottles through our 'Think. Act. Save.' campaign, launching the 'We Are Responsible' movement to promote sanitisation and wellbeing during the pandemic, embedding ethical standards into every supplier relationship and earning the Corporate Ethics Mark from CIPS, among many more. When customers, employees, or partners see this consistency, it creates trust. And trust builds loyalty. Young generations expect brands to mean what they say A new generation is watching closely – and Al Masaood is listening. Gen Z's values are deeply rooted in transparency and ethics. That's why our CSR strategy focuses on genuine impact such as community engagement during Ramadan, breast cancer awareness campaigns, health webinars, and employee empowerment through mental wellness, diversity, and inclusion. Al Masaood has forged a strong alliance with the Abu Dhabi Sports Council (ADSC). Together, we support major sporting events in the capital, promoting Abu Dhabi as a leading international sports hub. Such efforts reflect a company growing alongside a society that demands authenticity. When values align internally, the message resonates externally The heartbeat of any brand is its people. That's why we invest in learning, development, and a values-driven culture. With thousands of training hours logged in 2024, career development for Emirati youth via Tawdheef, and inclusive hiring that celebrates cultural diversity and gender equity, we ensure our internal compass points to the same North Star as our external commitments. Ethics drive ecosystems, not just brands The impact of purpose isn't limited to the customer. It ripples across supply chains and strategic alliances. Partners, vendors, and even investors calibrate their confidence based on trust signals. Al Masaood's ethical procurement, ISO-aligned compliance frameworks, and supplier codes of conduct have helped us become a trusted name not just for what we sell, but for how we operate. That's how trust becomes a competitive edge – quiet, but powerful. Sustainability and performance are not opposites Too many still treat sustainability and profitability as trade-offs. Al Masaood sees them as allies. From the introduction of Euro 5 compliant trucks that reduce emissions, to the adoption of sustainable innovation, we continue to scale smartly. Future-proofing our business and expanding resilience extends beyond carbon neutrality. For us, this includes the introduction of electric commercial vehicles such as Dongfeng and Renault Trucks E-Tech Electric Truck, the first electric waste management trucks in the region. The future belongs to conscious brands who are doing good In the marketing industry, branding was a matter of image or messaging. Now it lives in the decisions a company makes each day – in what it builds, how it treats people, and the impact it chooses to have. For brands that act with care and consistency, credibility grows gently over time. It's earned in the details, not just declared in headlines. Stakeholders today are asking smarter questions. They're looking beyond statements to see how values show up in practice. So, the goal is not to appear perfect but to be clear, accountable, and willing to improve. Part of that work is knowing what's working and what's not. Therefore, measurement brings purpose into focus. When companies track what they claim to value – whether it's emissions, equity, or engagement – they give their commitments weight. It makes trust possible. That's why Al Masaood has set an exciting goal of applying pertinent standards for more structured disclosures and key performance indicators as part of our future reporting cycles. For brands, what matters now is not saying more, but proving more – clearly, repeatedly, and without compromise. By Marwa Kaabour, Group Head of Marketing and Corporate Communication, Al Masaood.
Al Bawaba
26-06-2025
- Business
- Al Bawaba
Al Masaood Equipment Rental Wraps Up a Strong Presence at the Middle East Event Show 2025
Al Masaood Equipment Rental, part of Abu Dhabi's Al Masaood Group, has just concluded a successful participation at the Middle East Event Show 2025 in Dubai. Engaging with over 5,000 industry stakeholders from across the region, the event provided a strategic platform for the Division to connect with decision-makers shaping the future of the events a dynamic stand experience and targeted seminars on innovation, sustainability, and emerging technologies, Al Masaood Equipment Rental spotlighted its full suite of rental solutions tailored for event operations. These include a fleet of power, energy, and lighting solutions, as well as temporary buildings and fencing the exhibition, Al Masaood Equipment Rental served as a Gold Sponsor of the awards ceremony, where the division presented the evening's awards, further cementing its role in the region's growing events ecosystem. Norma Shaheen, General Manager, Al Masaood Equipment Rental said 'Our participation as a Gold Sponsor at the Middle East Event Show marks another proud milestone for Al Masaood Equipment Rental. Over the past two years, we've grown into a trusted partner for some of the UAE's most iconic events from Dubai Seven's, Liwa Festival, MOTN to Saadiyat Nights, delivering integrated solutions in power, lighting, and infrastructure. This momentum reflects our team's dedication and our unwavering commitment to elevating the events and entertainment industry'. Established in 2023, Al Masaood Equipment Rental was formed as a strategic synergy between Al Masaood Bergum and Al Masaood Power Division, catering to multiple industries such as events, entertainment, oil & gas, construction, power, marine, and many others.
Zawya
25-06-2025
- Business
- Zawya
Al Masaood Equipment Rental wraps up a strong presence at the Middle East Event Show 2025
Abu Dhabi: Al Masaood Equipment Rental, part of Abu Dhabi's Al Masaood Group, has just concluded a successful participation at the Middle East Event Show 2025 in Dubai. Engaging with over 5,000 industry stakeholders from across the region, the event provided a strategic platform for the Division to connect with decision-makers shaping the future of the events industry. Through a dynamic stand experience and targeted seminars on innovation, sustainability, and emerging technologies, Al Masaood Equipment Rental spotlighted its full suite of rental solutions tailored for event operations. These include a fleet of power, energy, and lighting solutions, as well as temporary buildings and fencing barriers. Concluding the exhibition, Al Masaood Equipment Rental served as a Gold Sponsor of the awards ceremony, where the division presented the evening's awards, further cementing its role in the region's growing events ecosystem. Norma Shaheen, General Manager, Al Masaood Equipment Rental said 'Our participation as a Gold Sponsor at the Middle East Event Show marks another proud milestone for Al Masaood Equipment Rental. Over the past two years, we've grown into a trusted partner for some of the UAE's most iconic events from Dubai Seven's, Liwa Festival, MOTN to Saadiyat Nights, delivering integrated solutions in power, lighting, and infrastructure. This momentum reflects our team's dedication and our unwavering commitment to elevating the events and entertainment industry'. Established in 2023, Al Masaood Equipment Rental was formed as a strategic synergy between Al Masaood Bergum and Al Masaood Power Division, catering to multiple industries such as events, entertainment, oil & gas, construction, power, marine, and many others
Al Bawaba
24-06-2025
- Automotive
- Al Bawaba
Al Masaood Automobiles Launches 'Buy Now. Pay in 2026' Campaign on Nissan Vehicles
Al Masaood Automobiles, the authorised distributor for Nissan in Abu Dhabi, Al Ain, and the Al Dhafra Region, has launched its new 'Buy Now. Pay in 2026' campaign, providing customers with greater financial flexibility at a time when purchasing decisions are becoming more considered. Running throughout June and July, the campaign allows buyers to take delivery of their new Nissan immediately while deferring payments until 2026, offering a practical solution for those looking to manage budgets without compromising on their needs. The campaign covers Nissan's full line-up, including some of the brand's most popular models. Customers can opt for the 2025 Nissan Altima, starting from AED 1,659 per month, or the bold 2025 KICKS, starting from AED 1,295 per month. The ever-popular 2024 Sunny is available from AED 899 per month, while the versatile X-Trail (2025) starts from AED 1,545 per month. For those seeking adventure-ready SUVs, the 2024 X-Terra starts at AED 1,575 per month, and the spacious Pathfinder (2024) starts from AED 2,390 per month. The new to the market compact Magnite is also available from AED 888 per month, offering exceptional value in the compact SUV segment. For high-performance enthusiasts, the iconic Nissan Z is available starting from AED 2,725 per month. The flagship all-new 2025 Nissan Patrol also features in the offer, complete with a full aftersales package. Each vehicle in the campaign is backed by extensive aftersales support. Models come with warranty coverage of up to five years, comprehensive roadside assistance, and free service packages including three years or 60,000 km free service on most models, and up to five years or 100,000 km on the Pathfinder, ensuring peace of mind and a worry-free ownership experience well beyond the initial purchase. Bachir Gemayel, Sales and Marketing Director at Al Masaood Automobiles said, 'We know that buying a new car is a major decision, especially in today's environment where people are more conscious about how they manage their finances. Our 'Buy Now. Pay in 2026' campaign is designed to give customers a greater sense of ease and control, allowing them to enjoy the benefits of vehicle ownership right away, without the immediate financial pressure. It's a simple approach, but one that can make a real difference for individuals and families.' The campaign reflects Al Masaood Automobiles' broader focus on creating more customer-centric purchasing experiences. By combining flexible financing with strong aftersales support, the company continues to simplify and personalise the car buying journey for customers across Abu Dhabi, Al Ain, and the Al Dhafra Region.
