Digital Kitchen initiative expands to 10 more PPRs in KL
Minister in the Prime Minister's Department (Federal Territories) Datuk Seri Dr Zaliha Mustafa highlighted the government's support for community-based social enterprises as Dapur Digital received a RM5 million boost from the Finance Ministry in the 2025 Budget to establish 25 additional locations nationwide.
Spearheaded by Pepper Labs, the initiative has surpassed RM1.08 million in total sales since its 2024 launch, with five pilot kitchens empowering B40 communities in KL to generate income through cooking and e-commerce.
"So far, the entrepreneurs involved come from five People Housing Projects (PPRs), with around 10 people per PPR. There may be more once their local communities become more engaged," Zaliha told a press conference after the KL Dapur Digital 2025 Keys Handover today.
"Ultimately, what we want is for this social entrepreneurship model to be extended to more communities so that in the Federal Territory, particularly in Kuala Lumpur, we are not only talking about physical development but also about human and community development."
She said the participants of the programme, which is based on a public-private partnership model, are not only trained in food preparation but also in digital marketing and financial management.
The training is also conducted near participants' homes, Zaliha added, enabling convenient access and allowing the kitchens to evolve into community hubs.
Dapur Digital is part of the Federal Territories Department's broader strategy to eradicate hardcore poverty under Program Usaha Jaya Insan (PUJI) action plan.
In addition to support from government agencies, the initiative sees cooperation from private partners such as Media Prima, Maxis, Brahim's, PPB Group, Shopee, TikTok and Grab Malaysia.
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