Singer Madonna carries handbag from viral Singapore fashion brand Aupen's first couture line
The 66-year-old American singer took to her Instagram Story on June 13 to brandish her couture arm candy from the viral fashion brand founded by Singaporean Nicholas Tan, alongside the text 'Today is in the bag'.
She was reportedly in New York and wore a blue polka dot blouse and denim jeans, complete with Aupen's one-of-a-kind Haute Maroquinerie bag on her right arm.
This first creation of the label 's p rivate couture programme was conceived in partnership with French luxury conglomerate LVMH's artisanal arm Metiers d'Art.
Aupen said in a press statement: 'Composed through a fragmented, asymmetric technique, the piece embraces imperfection, rupture and reinvention – echoi ng Madonna's legacy of transformation and Aupen' s d esign philosophy rooted in tension and individuality.
'With its Haute Maroquinerie programme in the works, Aupen is shaping a new frontier in bespoke leathercraft. This programme is invitation-only. It will invite clients into a deeply personal, couture-level design process – one that reimagines the handbag as a sculptural, intimate object. In close dialogue with Aupen's design team, clients will explore rare materials, shapes and colours that push beyond conventional customisation.'
Aupen was founded in Singapore in November 2022. While maintaining its local roots, the bags are designed in Paris. They are available exclusively on aupen.com and new styles are occasionally previewed on Instagram (@aupenofficial).
The official social media account boasts pictures of a slew of celebrities wearing Aupen handbags, including British Florence Pugh, American actress Jenna Ortega and Indian actress Priyanka Chopra.
Th e superstar w ho catapulted the brand into the limelight is American singer Taylor Swift. She was spotted holding Aupen's Nirvana Mini Fearless bag in Noir during her night out with her boyfriend, American professional footballer Travis Kelce, in New York City in October 2023.
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