
‘90s kid summer' trend ditches tech in favor of retro fun — here's why it won't work for all parents
Millennial parents are throwing it back.
After the recent resurgence of iconic nineties trends jelly shoes, chunky highlights and flip phones, the ''90s kid summer' parenting trend reeks of turn-of-the-century nostalgia. Yet, proponents behind it say they're not just harking back to their childhoods — they're sick of their screen-addicted kids.
4 Parents are fed up with iPads, gaming systems, and computers occupying all of their children's attention.
sushytska – stock.adobe.com
Advertisement
Just before summer vacations across the country began, millennial parents took to TikTok en masse to reminisce on their own school-free months.
In the comments of TikTok posts like this video by @_natenorman, nostalgic nineties kids recalled the days spent outside from dawn to dusk, biking alone to community pools, the unsupervised neighborhood playtime, and above all, the lack of communication from parents who simply wanted a few hours of peace and quiet.
Advertisement
'My summer memories all involve pools, sports, and exploring the woods. Creeks, birdwatching, riding bikes with the neighborhood kids and my siblings,' read one reply. 'The attic fan on at night is all I remember of indoors.'
Many parents online claim that they're giving their kids a '90s summer to promote positive development like independence and creativity.
And according to experts, they're not wrong to do so. The American Psychological Association says that unstructured play can help children progress in important body and muscle growth, socializing, decision-making skills, conflict management, and empathy, among other areas.
However, a '90s summer is simply not feasible for some, and growing pressure from online parenting communities is leading to undue stress and guilt.
Advertisement
Kristin Gallant, a parenting expert who posts child-rearing and mom life content on Instagram as @biglittlefeelings, was among the anxious millennials.
'If it works for your family, great,' says Gallant in the video. 'Working parents, we're stressed out when we see this. We need to send our kids to camp or have some child care' so the unplanned routine doesn't work quite the same, she explained. She also mentioned how neurodiverse kids and sensitive children who thrive on structure likely also wouldn't benefit from this trend.
'If you can't give your kids a '90s summer, don't let it make you feel like s–t,' she concluded.
Advertisement
4 'The TV stations literally had to remind parents that it was now dark outside and they should probably look into where their kids were,' remembered one TikTok commenter.
pressmaster – stock.adobe.com
Claire Vallotton, professor of human development and family studies at Michigan State University, agrees that making a sudden shift towards the '90s summer lifestyle is not beneficial to kids, and explains that the trend is likely a response to the tendency that many modern parents have towards both maximizing their child's development by overscheduling them with classes, camps and other programs, as well as allowing young kids to have way too much screen time.
In an interview with USA Today, Vallotton said that most kids of today 'are overscheduled and using technology too much,' and a majority of them are not spending time outdoors alone like their millennial parents. The urge to overcorrect with the '90s summer trend makes 'a lot of sense, but trying to solve it all in one summer isn't going to work for either the children or parents,' she explained.
'You can't just have this over-scheduled, technology-saturated life for nine months of the year and then switch into this absolute freedom,' Vallotton elaborated. 'We haven't prepared our children for that… It's going to make the children potentially more anxious.'
4 'Kid Rotting' is the opposite parenting trend, which sees parents simply accepting the modern reality of screen-addicted kids.
Stanisic Vladimir – stock.adobe.com
Some parents online have commiserated with Gallant for numerous reasons. Some complain of 'velco children' — kids who stick to their parents' sides non-stop — while others bemoan the dangers and rising childcare costs plaguing the modern world.
'Give me a 90s economy and 90s real estate prices and I'll see what I can do,' replied a mom, agreeing with Gallant.
'I wish ['90s summer] was an option now for our kids. Karens everywhere crying about the noise of a basketball, no woods to go venture in or build treehouses, and people are always driving distracted, so riding bikes down the road can't happen,' said one commenter under @_natenorman's TikTok, explicating the impossibility of recreating those summers of the past.
Advertisement
4 Compared to the '90s, children today are much more familiar with all sorts of tech — phones, computers, and gaming consoles included.
Seventyfour – stock.adobe.com
Meanwhile, other parents offered their own interpretations of the sudden online push for the resurgence of a '90s summer.
'What I take from the 90s summer is letting go of the pressure to be over-scheduled, do every single expensive camp, and be IG perfect,' replied one user under Gallant's video.
Advertisement
'I think the takeaway is that it's okay to let your kid have a solid chunk of independent play where you as the parent are not playing camp Director,' explained another. 'It's not unsupervised but unstructured. Not all day but part of it. For me, after lunch, I might push the kids outside and go read on the porch while they figure it out. They have things to do provided, but it's dealer's choice.'
Instead of making an instantaneous transition like millennial parents across the Internet seem to imply, Vallotton advised that parents slowly reduce technology access for kids and encourage children to play together outdoors while supervising from afar.
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


USA Today
an hour ago
- USA Today
Beyoncé fans brave scorching heat for Houston hometown kickoff of 'Cowboy Carter' tour
Beyoncé Knowles-Carter is to set to light up Houston during the next stop of her "Cowboy Carter" tour. And fans are already braving scorching temperatures to witness the hometown opener. The Grammy-winning singer will launch her first concert in her hometown of Houston at NRG Stadium June 28. The show will mark her first Southern stop on her Cowboy Carter and the Rodeo Chitlin' Circuit Tour. She is poised to perform two nights only on June 28 and June 29. From the United States to Europe, Beyoncé and her fans have powered through severe weather conditions, including an evacuation, cold temperatures and pouring rain to experience her concerts. In Houston, it was the heat they had to beat with the first show landing on a scorching 91-degree day. Despite this, fans swarmed the stadium grounds ahead of the show--some lining up early to secure spots in the VIP pits and others enduring the sun for a chance at merchandise. Bridget and Meghan Ryan traveled to Houston from Wisconsin to see Beyoncé in concert for the first time. After several flight delays and scheduling hiccups, the sisters were determined to snag official merchandise ahead of Saturday's show. Like many other fans, they ended up standing in a long line in the heat. "We're both from the Midwest, so the humidity is a little extra than what we're used to. I figured staying hydrated would be a good plan,' said Bridget Ryan. "I think it was a come hell or high water kind of situation. Whatever the weather was going to do we were going to show." Their determination didn't stop there. "We even talked about if we don't get any today after sitting outside maybe we'll come back tomorrow and try the truck again,' Meghan Ryan said. The H-Town stop comes after Beyoncé wrapped the international leg of her tour – first with a six-night stint in London, followed by three dazzling nights in Paris. Of course, Beyoncé first debuted her "Cowboy Carter" tour at SoFi Stadium in Los Angeles on April 28 with a 39-song set list. Her shows have been filled with family, fashion, different music genres, and most notably country music and cultural commentary. As fans know, Beyoncé first debuted her "Cowboy Carter" tour at SoFi Stadium in Los Angeles on April 28 with 39 songs on the set list. Her shows have been filled with family, fashion, different music genres, and most notably country music and cultural commentary. The nine-city tour will span the U.S. and Europe with the grand finale taking place in Las Vegas on July 26. Follow Caché McClay, the USA TODAY Network's Beyoncé Knowles-Carter reporter, on Instagram, TikTok and X as @cachemcclay.


Chicago Tribune
2 hours ago
- Chicago Tribune
‘Kisses yes, Bezos No,' protesters say, as Bezos wedding bonanza stirs controversy in Venice
VENICE, Italy — Hundreds of protesters marched through Venice's central streets on Saturday to say 'No' to billionaire Jeff Bezos, his bride and their much-awaited wedding extravaganza, which reached its third and final day amid celebrity-crowded parties and the outcries of tired residents. On Friday, the world's fourth-richest man and his bride Lauren Sanchez Bezos tied the knot during a private ceremony with around 200 celebrity guests on the secluded island of San Giorgio. The wedding, however, angered many Venetians, with some activists protesting it as an exploitation of the city by the billionaire Bezos, while ordinary residents suffer from overtourism, high housing costs and the constant threat of climate-induced flooding. As the two newlyweds prepared for the final party Saturday evening, hundreds of Venetians and protesters from across Italy filled Venice's tiny streets with colorful banners reading 'Kisses Yes, Bezos No' and 'No Bezos, no War.' The demonstration contrasted with the expensive wedding bonanza, seen by critics as an affront to the lagoon city's fragile environment and its citizens, overwhelmed by throngs of tourists. 'We are here to continue ruining the plans of these rich people, who accumulate money by exploiting many other people … while the conditions of this city remain precarious,' said Martina Vergnano, one of the demonstrators. The protest organizers claimed a victory after Saturday's wedding party, which was initially to be held in central Venice but which they said was later moved to a former medieval shipyard, the Arsenale. Bezos donated 1 million euros ($1.17 million) each to three environmental research organizations working to preserve Venice, according to Corila, the Venetian environmental research association. But many protesters blasted the move as a clear attempt to appease angry residents. 'We want a free Venice, which is finally dedicated to its citizens. … Those donations are just a misery and only aimed at clearing Bezos' conscience,' said Flavio Cogo, a Venetian activist who joined Saturday's protest. Details of the exclusive wedding ceremony Friday night were a closely guarded secret, until Sánchez Bezos posted to Instagram a photo of herself beaming in a white gown as she stood alongside a tuxedo-clad Bezos. Athletes, celebrities, influencers and business leaders converged to revel in extravagance that was as much a testament to the couple's love as to their extraordinary wealth. The star-studded guest list included Oprah Winfrey and NFL great Tom Brady, along with Hollywood stars Leonardo Di Caprio and Orlando Bloom, tech entrepreneur and philanthropist Bill Gates and top socialites, including the Kardashian-Jenner clan. Ivanka Trump, her husband Jared Kushner, and their three children also joined the celebrations. The bride and groom stayed at the Aman Venice hotel on the Grand Canal, where Bezos posed for photos and Sanchez Bezos blew kisses to the press. 'The planet is burning but don't worry, here's the list of the 27 dresses of Lauren Sánchez,' read one protest slogan, a reference to the bride's reported wedding weekend wardrobe. It featured a mermaid-lined wedding gown by Dolce & Gabbana and other Dolce Vita-inspired looks by Italian designers, including Schiaparelli and Bottega Veneta. The city administration has strongly defended the nuptials as in keeping with Venice's tradition as an open city that has welcomed popes, emperors and ordinary visitors alike for centuries.

2 hours ago
Coco Gauff says criticism of Aryna Sabalenka's French Open comments went 'too far'
LONDON -- It didn't take long for Coco Gauff and Aryna Sabalenka to patch up their relationship after this month's French Open final. Now as Wimbledon is about to start, Gauff is hoping everyone else can also forget what the top-ranked Sabalenka said in the wake of her loss to the American at Roland-Garros. A day after dancing together on Wimbledon's Centre Court in a TikTok video, the two tennis players faced more questions on Saturday about the aftermath of Sabalenka's comments right after the final, when she said her loss had more to do with her own mistakes than Gauff's performance. The Belarusian later wrote to apologize to Gauff and said her comments were 'unprofessional,' but not before she faced some major backlash from fans and pundits — especially in the United States. Gauff is trying to make sure the criticism stops. 'I'm not the person that will fuel hate in the world,' said Gauff, who opens her Wimbledon campaign against Dayana Yastremska on Tuesday. 'I think people were taking it too far. … It was just really targeting and saying a lot of things that I felt were not nice. I didn't want to fuel that more.' Sabalenka, who faces Carson Branstine on No. 1 Court on Monday, said she hopes the TikTok video shows that all is well between the two. 'We are good, we are friends,' the three-time major winner said. 'I hope the U.S. media can be easy on me right now.' Sabalenka reiterated that she never meant to offend Gauff. 'I was just completely upset with myself, and emotions got over me,' she said. 'I just completely lost it.' Gauff did acknowledge that she was initially tempted to hit back publicly at Sabalenka, who said the American 'won the match not because she played incredible; just because I made all of those mistakes from ... easy balls.' Gauff also said she was slightly surprised that it took a while for Sabalenka to reach out to apologize. But once that happened, the American was quick to bury any grudge. 'I preach love, I preach light,' Gauff said. 'I just want us to be Kumbaya, live happily, hakuna matata, and be happy here.' Other players were also pleased to see the top two women's players getting along again. 'I'm happy to see that they turned the page about it,' said Frances Tiafoe, who is seeded 12th in the Wimbeldon men's bracket. 'That's the biggest thing, because they're the best players in the world. So those relationships you kind of need.' Then the American added with a laugh: 'But also it wouldn't be too bad if they were also back-and-forth. That'd kind of be cool if they kind of didn't like each other.'