Meet The Under-The-Radar Summer Capsule That's About To Go Viral, Very Soon
London-based Peachy Den is something of a cult legend in fashion circles, having amassed an A-list fan following including Olivia Dean, Nicola Peltz-Beckham, Raye, and Mia Regan (who just released a covetable collab with H&M). You might have seen the brand's gingham co-ord set on every stylish Londoner (and her friend) last summer. It stands to reason, then, that the Peachy Den x Amelia Dimoldenberg collection can expect a similar response.
Launching today, 17th July 2025, this new 10-piece capsule was first teased in Dimoldenberg's Chicken Shop Date With Bella Hadid, where she wore a slogan tee cheekily emblazoned with the phrase 'Flirty'. Another piece from the capsule also made its way to her date with Addison Rae: a sparkly metallic knitted top that could easily fit in at a club in the Noughties. Standing right where Peachy Den's sculptural designs meet Dimoldenberg's tongue-in-cheek personality, the collection features a carousel of pieces that feel as nostalgic as they are trendy. Think halter-neck tops, bandeau dresses and even a mini skort. Rounding out the playful collection is, obviously, the famous slogan tee which, as expected, is already out of stock.
Peachy Den's smocked Deba set was so popular that it became an instant bestseller for the brand, selling out faster than most shoppers would have liked. Now, with the fashion set already excited for the brand's Amelia Dimoldenberg collab and the Flirt Tee selling out at record speed, we'd wager a guess that the rest of the collection will be flying off the online shelves before the weekend. So why not save yourself the regret and stock up on your It girl summer wardrobe while stocks last below.
The Amelia Halter Top in Aqua
The Amelia Halter Top in Black
The Amelia Bandeau Mini Dress in Black
The Amelia Bandeau Mini Dress in Pale Aqua
The Amelia One Shoulder Maxi Dress
The Amelia One Shoulder Top in Hot Chocolate
The Amelia One Shoulder Top in Black
Main image credits: Peachy Den
Hitanshi Kamdar is a senior commerce writer for Grazia. Hitanshi is always on the hunt for the latest trends, emerging designers and the internet's most bizarre style discourse. When not writing, she can be found IDing outfits during Netflix binges and shopping for the latest It-girl shoe trends.
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