Prudential BSN leads in Family Takaful for the 12th year
Prudential BSN Takaful Berhad (PruBSN) is named Malaysia's Best Takaful Operator – Family Takaful Agency Business for the 12th year at the Takaful Star Awards 2025.
The award by the Malaysia Takaful Association (MTA) reaffirms PruBSN's excellence in the Family Takaful segment since its establishment in 2006.
For almost two decades, the company has demonstrated significant growth while staying focused on its mission to deliver accessible, Shariah-compliant protection solutions to all Malaysians.
Better solutions for the future
According to PruBSN chief executive officer Wan Saifulziral Wan Ismail, medical claims inflation has risen by about 16% annually between 2021 and 2023 as inflation and healthcare costs have soared over the years.
Despite this, he maintains that PruBSN is committed to offering quality protection solutions that strike the right balance between affordability and comprehensive coverage.
'We continue to focus on sustainable innovation – enhancing value for our customers without compromising coverage and the quality of protection.
Wan Saifulrizal receiving the award from MTA chief executive officer Mohd Radzuan Mohamed.
'Through continuous education, we ensure our customers are empowered to make informed decisions,' said Wan Saifulrizal.
Wan added that a total of RM1.2bil was disbursed across all types of claims in 2024 alone, ensuring timely and comprehensive support for peace of mind.
As healthcare needs grow more complex, PruBSN has expanded its offerings that are customisable and affordable including PruBSN AnugerahMax, PruBSN Asas360, Medik Asas, Crisis TotalCare, Medic TotalCare and Health360 to meet Malaysians' evolving needs.
With healthcare expenditure projected to double by 2028, these solutions are built to address both physical and financial risks, empowering Malaysians to face life's uncertainties with confidence.
Inclusive and accessible healthcare
At the heart of PruBSN's philosophy lies the spirit of Ta'awun – the principle of mutual assistance.
PruBSN's Tabarru' fund enables participants to support one another in times of need, reflecting the company's commitment to inclusive, accessible healthcare and social sustainability.
According to Wan, PruBSN's Microtakaful Jariyah initiative embodies this spirit by offering complimentary protection to B40 breadwinners.
The programme supports underserved communities by offering coverage to more than 188,000 individuals, with nearly RM5mil in claims disbursed since its inception.
PruBSN team celebrating the win as the Best Family Takaful Operator.
At the forefront of inclusive Takaful ecosystem
PruBSN has earned other recognitions during the prestigious awards night including third place in Top Unit Manager, first place in Top Agency Manager (Direct), second place in Top Agency Manager (Group), first place for the MDRT Builder Award, a special award for MTA Member Companies Top Agency/Agent/Intermediaries, as well as several Institution categories for best Takaful products such as Critical Illness Plan, Terms Plan, Social Takaful Fund and Microtakaful.
The Takaful Star Awards, presented annually by MTA, recognise exemplary performance among Takaful operators, agents and industry leaders.
PruBSN remains resolute in its commitment to deliver value-driven, sustainable protection solutions that support the health, security and financial well-being of all Malaysians.
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