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The 2025 Forbes World's Most Influential CMOs List: By The Numbers

The 2025 Forbes World's Most Influential CMOs List: By The Numbers

Forbes19-06-2025
Parsing the numbers
While the Forbes World's Most Influential CMOs list itself analyzed 10 billion individual data points to get to the 50 chief marketers recognized on it, this look inside the numbers will consider some 9,999,999,900 fewer, give or take.
Those looking for statistical relevance in a universe of only 50 will be disappointed; we nonetheless think there are some worthwhile insights and facts—perhaps factoids—to be gleaned from a deeper look into the 2025 Forbes World's Most Influential CMOs list.
Our analysis, such as it is, considers the numbers and what's behind them in two buckets:
1. The CMOs
2. The companies they steward
Of the 50 CMOs recognized on this year's lists:
Geographically, the 50 companies represented on the World's Most Influential CMOs list are headquartered in 12 different countries around the world.
Geographically speaking, the 2025 list looks much like those of recent years. The vast majority of these multi-national enterprises are U.S. based, with the U.K. again representing that country with the second most HQs.
Corporate headquarter geography breaks out as:
Lastly, for those interested in a more comprehensive look at the methodology behind this year's Forbes World's Most Influential CMOs list, see Sprinklr's supplemental report here.
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