I Explored The Depths Of Amazon's 'Internet Famous' List And Found These 32 Cool Beauty Products For You

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20-02-2025

We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
This spray-on body moisturizer is about to be the holy grail for busy humans everywhere.
1. A "Birthday Cake Stick" lip balm that earned its place as a cult-fave — not only is this super nourishing on your lips, but it tastes like vanilla cake, buttercream icing, and rainbow sprinkles, so now you can have your cake and moisturize with it, too.
Amazon
Promising review: "LOVE, LOVE, LOVE THIS. Texture, taste, and dispenser were fantastic. I give it as birthday surprises. I keep one in my bedroom, purse, and both cars, and my son keeps one in his golf bag, bedroom, and car. Yes we have it on AUTO SHIP! You can't go wrong buying this product." — BUBBA SHIRL
2.
Olay Super Serum Body Wash to make anyone with dry or dull cold weather skin REJOICE — this is packed with niacinamide, shea butter, and collagen peptides to nourish your skin for 24-hour hydration that will make you feel ~luminous~. (Psst — this is the body wash version of their TikTok-famous, super effective facial Super Serum, so you KNOW they mean business.)
www.instagram.com, Amazon
Promising review:"I recently tried the Olay Super Serum Body Wash, and I am absolutely in love with it! The formula is incredibly hydrating, leaving my skin feeling soft and smooth after every use. It lathers beautifully and has a lovely, light fragrance that isn't overpowering. After just a few uses, I noticed my skin looked more radiant and felt deeply moisturized. The addition of serums in the body wash is a game-changer my skin feels nourished, and I no longer need to apply lotion right after showering. Highly recommend this to anyone looking for a luxurious, skin-loving body wash!" — Darina
3. Plus Aveeno Daily Moisturizing Body Mist Oil for an *instant* and long-lasting dry skin fix — this blend of vitamin E and jojoba oil is designed to moisturize, soothe, and restore skin, and do it REAL quick and easy for those of us who don't have time for a whole song and dance of a body moisturizing routine.
www.amazon.com, www.amazon.com
Promising review: "I'm terrible about putting on lotion even tho my skin is dry. I just hate it. But I love this stuff. It makes my skin feel great. Has a light pleasant scen t. Spray it on and rub it in. So easy! I just apply when going to bed or at least when I don't have to put anything other than lounge clothes on right away. My skin looks and feels so much better it makes me want to keep using it." — Slade
4. Catrice "Instant Awake" Under Eye Brightener, which became the internet's holy grail for concealing and brightening dark circles under your eyes so fast that everyone's old concealers are doing double takes. This lightweight color-adapting formula is designed for truly ~invisible~ coverage that makes a drastic difference.
www.amazon.com, www.amazon.com
The color-adaptive formula is designed so one of two shades will work on any skin tone.
Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." — Monica T.
5. Plus Good Molecules Yerba Mate Wake Up Eye Gel, a cult-fave product for your beauty arsenal that will quickly help minimize eye puffiness and swelling thanks to its winning combo of caffeine and hyaluronic acid. It's basically an alarm clock for your eyeballs, because boy howdy are they awake now!!
www.amazon.com, www.amazon.com
6. L'Oréal Paris Makeup True Match Lumi Glotion designed to enhance your skin's natural ✨ glow✨ just like the pricy Drunk Elephant drops — perfect for anyone who wants a lightweight alternative to foundation or just a lil' extra low-effort, ethereal shimmer in their lives.
www.amazon.com, www.amazon.com
Promising review:"Love love love this stuff. This is such a stellar product that is so versatile. Can be worn alone to put some glowy life to skin. Add to foundation or layer it. Beautiful. Use it as a base where you put highlighter on top. Mix some with moisturizer. This, in my opinion, is better than so many high-luxury brands that make similar products. And I am pretty sure it can be used by all skin types. It's not an oily feeling at all, and it doesn't dry out the skin either. Just a total package. Can't beat the price either." — Figgy08
7. Medicube Deep Vitamin C Golden Capsule Face Moisturizer for a K-beauty staple that's almost a little *too* fun to use — it comes with liposome capsules you can pop on your skin, helping oxidize, brighten, and smooth your complexion with the added burst of concentrated vitamin C and niacinamide. This is designed to have both instant *and* lasting results, with many reviewers noting an immediate difference in skin's radiance after the first use!
Promising review: "This moisturizer is one of the nicest feeling moisturizers ever. The appearance of the vitamin C capsules inside the gel goop on TikTok enticed me to purchase it for myself. This moisturizer has a gel like consistency and comes with a scooper, making it very easy to apply. You get a decent sized jar of moisturizer for the price, and the moisturizer is pretty thick. Although it is sticky, I would say it absorbs in your skin pretty quickly. I t may leave a slight sticky residue left behind, but I think overall it is amazing for all skin types. After using this in the a.m. before sunscreen, I noticed my skin really glow and feel smooth! I had gifted a jar to my 60 year old mother and she had told me how her skin felt like a baby's bum the next morning!" — tracey + kiwi
8. Joesoef's pharmaceutical-grade anti-acne sulfur soap that people with acne, rosacea, dermatitis, and clogged pores swear by for helping clear their skin and relieve the tenderness. A lot of reviewers noted that they found this specific product after their dermatologists recommended it to them!
www.amazon.com, Amazon
Joesoef Skin Care is a small business that specializes in anti-acne skincare products.
Promising review:"I recently saw a dermatologist talk about those clogged pores on and around your nose. If they are of uniform size, they aren't blackheads. She suggested using a sulfur soap to get rid of or minimize those stubborn clogged pores. This has a slight sulfur smell, it is not overwhelming, and it disappears when dried. It works! My pores are much smaller. After applying and drying, moisturize." — Sandy G
9. A pomade hair wax stick designed to work for all hair types for some residue-free *instant* hold for slick-back ponytails or setting flyaways, cowlicks, and baby hairs into place, if that's the ~look~ you're going for that day. Reviewers note how easy it is to glide over hair and brush back without leaving hair looking greasy or shiny.
www.amazon.com, www.amazon.com
Promising reviews:"I saw this on YouTube and immediately wanted to try it. I have curly hair, which I love, but sometimes I just want to put it in a ponytail and go on with my day. This is a time saver for all those little hairs that tend to stick up or don't want to stay in place. I'm not a fan of hairspray, and this even smells nice. I believe it's a light coconut smell. Overall satisfied, and you don't need to use much. I took it with me on vacation, and it saved me time in the evening from having to deal with bad hair days." — Blanca Perez
10. "Gloves In A Bottle," aka the hero of anyone with dry, cracked hands — this game-changing lotion not only helps heal your skin, but actively protects it for four to twelve hours, even through repeated hand washes. Reviewers with eczema or those who have to sanitize frequently for work swear by this!
www.amazon.com, www.amazon.com
Gloves in a Bottle is a small business that specializes in skincare products for working professionals.
Promising review:"I am a teacher and literally wash or sanitize my hands several times per hour! If I'm not washing my hands, I'm cleaning all the surfaces in my classroom with harsh cleaners. I thought I would try this lotion and I am thankful I took a chance! It is not only moisturizing, but it's not too scented or greasy. We are not allowed to wear perfume at school due to allergies, and this works perfectly. The best part is that after you do wash your hands, you can still feel the lotion! My cuticles are staying moisturized, too. I am going to get more for home and the car." — Chianti
11. Maybelline Lash Sensational Washable Mascara — not only does it build like a dream, but it lives up to its "full fan" promise, giving you a ton of length and extra definition without clumping or weighing lashes down.
www.amazon.com, www.amazon.com
Promising review:"My sister swears by this mascara and her lashes always look great so I had to try it. This mascara gives me life! Lengthens and volumizes my lashes making them look full and beautiful. I will never buy another mascara again!!!" — Bees85
12. And E.l.f.'s Pro Eyelash Curler, aka your secret lash weapon — mascaras are all well and good, but this contoured, gentle, super effective curler is what is gonna get you that BIG lash drama your eyeballs crave.
www.amazon.com
Promising review: "This eyelash curler is by far the best eyelash curler I've ever used. It doesn't pinch or pull out lashes. The curler makes a nice lift and curl that looks natural." — C
13. A pack of the internet-beloved Mighty Patch Pimple Spot Treatment, a hydrocolloid sticker that you can apply straight onto open zits to help drain them and reduce that sore feeling overnight. Personally *love* to see a problem magically disappear while I'm snoozing.
www.amazon.com, www.amazon.com
14. A pack of cult-favorite Clean Skin Club Clean Towels — these ultra-soft, chemical-free disposable towels are ideal for drying your face or pairing with a makeup remover or face wash to gently remove makeup at the end of the day. A lot of folks with sensitive skin *swear* by these, particularly because it helps prevent exposing their skin to bacteria that may collect in ordinary reusable towels.
www.amazon.com, www.amazon.com
Clean Skin Club is a US-based small business specializing in hygienic, vegan, and cruelty-free skincare products.
Promising review:"I absolutely love these. I saw these on TikTok and bought them. I will be buying more. They are great for my face. Really soft and VERY durable and strong, even when wet. You can wash your face [with it] or just dry your face, either way, it's the best option." — Sahara
15. Clinique Almost Lipstick Tinted Lip Balm in *PINK* Honey — aka, the sweet, subtle sister of the iconic "Black Honey" that has been so popular over the past few decades that it just about broke TikTok when it finally had its moment over there. The skin tone-matching, pH-adaptive pink version is every bit as buildable, polished, and decadent feeling as the original black honey, and perfect for everyday makeup looks.
Amazon
The"Almost Lipsticks" are also well-known for working as a subtle lip *and* blush shade for a perfectly dewy, au naturelllll look!
Promising review: "This lip color is a fantastic, no-fuss lip product for those who want a natural, effortless look. It offers the best of both world s— hydrating balm and a hint of color — making it ideal for daily wear. It's perfect for those looking for a low-maintenance, lightweight lip option with a natural finish. While it may not be the longest-lasting product, its comfort and versatility make it a great addition to any beauty routine." — The Unexpected Girl Mama
16. Sol de Janeiro Cheirosa 59 Hair & Body Perfume Mist, a woodsy, gourmand tweak on the iconic "sunshine" smell of the brand's famous Cheirosa 62. This pretty lil' lilac version is infused with vanilla orchid and sandalwood for a mellower, velvety, nostalgically sweet scent you can wear year-round.
Promising review: "I have tried a few of their perfumes but it never really smelled that great on me. I tried this one and I am 110% in love with this smell! I get so many compliments and people asking what I am wearing! This will be my go to spray!! 💜" — Ashley
17. Good Molecules Discoloration Correcting Serum for a deliiiightfully affordable way to address dark spots and sun damage without taking out a second mortgage. (Why is skincare so expensive??) You can apply a few drops of this serum to your skin before moisturizing at morning and night for noticeable results in as soon as a few weeks.
www.amazon.com, www.amazon.com
Good Molecules is a small business that specializes in affordable skincare products.
Promising review: "I've been using the Good Molecules Discoloration Correcting Serum for about a month now, and I'm honestly impressed with the result s! I have some stubborn dark spots from past breakouts and mild sun damage, and this serum has noticeably faded them. The formula is lightweight, non-greasy, and layers well with my other skincare products. With consistent use, my complexion looks more even and radiant. It does take time to see results, so patience is key, but it's definitely worth it." — Tracy
18. Lumify Eye Drops, a product so beloved by TikTok that despite being more $$ than other brands, it's the number one selling brand on Amazon right now. Reviewers swear by this for instant reduction in redness in their eyes, with visible differences within a minute of use.
Learn more about different kinds of eye drops and what they can do at Cleveland Clinic. Note that eye drops can potentially mask symptoms of eye conditions, so you should talk to your eye doctor about what's right for you. And according to Mayo Clinic, you should avoid redness-reducing drops if you're looking for dry eye relief.
Promising review:"I have a big spot of blood vessels in the inner corner of my left eye. I use the expensive lubricant eye drops for moisture — I've used Visine, Clear Eyes, you name it. No eye drop has made my eyes look this great. Only Lumify! I was soo happy when I looked in the mirror and saw some beauty in my eyes instead of darkness and redness." — Angela Leonard
19. Nyx's Lip IV Hydrating Gloss Serum for anyone who's ever been like, "It's too bad lip gloss, lip stain, and lip balm can't have a glamorous, long-lasting, moisturizing baby." Turns out they CAN! And it comes with 12 hours of hydration to boot!
www.amazon.com, www.amazon.com
Promising review: "I normally don't love lip products. I have small lips and I am never really satisfied! But this stuff is sooooo good! You don't even understand how moisturizing and glossy this is. It's not sticky, very pigmented, and the stain it leaves behind is gorgeous! I got the Rosie one, and it's chef's kiss perfect! I'm totally getting more!" — Katherine Stanton
20. L'Oréal Paris BB Cream, a FAST-acting, anti-redness moisturizer with results that feel like legitimate magic — especially considering its competitor, the Dr Jart+ Cicapair Color Correcting Cream, is over twice as expensive. Reviewers especially love this as a base for their makeup, because it leaves skin super soft and primed.
www.amazon.com, www.amazon.com
Promising review: "I'd yet to find anything (even foundation) that could cover up my red areas. Checks, chin, nose, and forehead. It comes out green, but has a gorgeous lightweight finish of a tint that indeed covers my redness beautifully. There's no greasiness to it at all. It dries down to a beautiful matte finish. It's super easy to use. I use my fingers. The texture is like silk. It leaves my face baby-soft, not sticky at all. It doesn't settle into my fine lines or wrinkles, and I don't need powder to 'bake' it under my eyes. It also covers the black circles under my eyes." — Julie F.
21. Laneige's Neo Blurring Powder to absorb oil and blur pores so effectively that you'll be like, "Oh ... witchcraft??" Might be the only explanation for how this can matte-ify your complexion while still keeping it radiant and glowy ✨.
Amazon, www.amazon.com
22. Mixsoon's Bean Cream worth the splurge for anyone trying to achieve the "glass skin" look — this deep-repairing K-beauty staple is not on a holy grail moisturizer, but helps balance oil, lightly exfoliates, and helps diminish the appearance of pores with sebum control.
www.amazon.com, Amazon
Promising review:"I've been using this bean cream for about a year and love the results. My skin is brighter, it feels more moisturized (especially in super dry Alaska), not to mention the decrease in hyperpigmentation, and breakouts. Love this stuff." — Raymond Hopson
23. Maybelline Superfluff Volumizing Brow Mousse so your brows can get all the ~~vavoom~~ they deserve. This easy-to-use, buildable brow applicator lightly fluffs and tames brows to give them a fuller, softer appearance, giving them that laminated look without the expensive treatment.
Amazon
Promising review:"So quick and easy to get full fluffy brows! It does it all in one. Gives them volume, holds them nice without being over-tacky and stiff, and darkens them. So easy in the morning before work. Takes a couple of swipes, and I am ready to go." — jessica alexandra
24. Lawless's "Forget The Filler" that's basically like Laneige's repairing lip sleep mask, but if it also worked to make your lips fuller. You can wear it for overnight hydration *and* plumping thanks to a blend of shea butter, hyaluronic acid, and a stimulating peptide complex. It's like "lip filler, but make it subtle (and also don't pay a zillion dollars for it)" — plus it comes in a BIRTHDAY CAKE flavor.
25. Skala's Mais Cacho Hair 2-in-1 Conditioning Treatment, the holy grail of curly hair products — you can either use it as a conditioning treatment, or wear it all day in your curls both to style and condition for all-day hair repair. Reviewers swear by it for healthier, bouncier, more well-defined curls, and love how gently it helps detangle, too.
www.amazon.com, www.amazon.com
This treatment is for all curl types!
Promising review: "I love this hair conditioner I LITERALLY use it everyDAY! It leaves my hair so soft and my natural curls are so bouncy! I'm in need of more soon! Definitely recommend this to anyone. And it smells so good too!!!" — Wendy
26. E.l.f.'s Holy Hydration! Thirst Burst Drops, another home run from the brand's moisturizing "Holy Hydration" line that reviewers are comparing to the $35 Watermelon Dew Drops from Glow Recipe. This lightweight formula is designed to brighten and plump skin for a dewy effect, whether you're wearing it alone, applying it under your makeup, or mixing it with your foundation.
www.amazon.com, Amazon
Promising review: "Love these drops. So effective, a little goes a long way. Great for a boost of hydration, especially in the colder and/or drier months. Great as a primer before makeup to smooth the skin. Such a value for a product that packs a punch. My skin hasn't looked better!" — Ken
27. Embryolisse Lait-Creme Concentre, an iconic Parisian staple so versatile that it functions as a moisturizer, primer, and makeup remover so beloved that reviewers (and makeup professionals!) of all ages swear by it. In fact, some are so loyal that they won't use any other brand (including one who has been using it for FORTY YEARS)!!
www.amazon.com, www.amazon.com
Promising review: "I am in my fifties and this is the only moisturizer I can use that keeps my skin soft and supple and makes putting on makeup easy and looks so smooth. I'd be lost if I could not get this product!" — Belly Jelly
"I am 70 years old and started using this in my 30s. I am old now. But my complexion is NOT. There is a reason French women don't wear much makeup. They don't have to. They sell this stuff off of a shelf in French pharmacies, cheap. And believe me, it matches any $400 cream in existence. I guarantee nothing matches this line. And the Lait-Creme is a wonder." — 3rdCoastCC
28. Medicube's "Zero Pore" Pads, which are dual-textured toner pads made with lactic and salicylic acid to exfoliate and refine your pores. The excess sebum oil in your face just met its worst enemy in this cult-fave Korean skincare product. 😈
www.amazon.com, www.amazon.com
Promising review:"I kept seeing this product on social media and finally decided to give it a try. I use this twice daily, and it's been a couple of weeks, and I definitely noticed my pores have shrunk. I even apply it to my neck and chest area. Product is soothing, gentle on my skin (have extremely sensitive skin), no strong smell, cottons are soft, and did not cause any breakouts! It's great for the value, and I'll definitely be repurchasing these." — Ee El
29. Palmer's Cocoa Butter Formula Daily Skin Therapy for EXTRA strength moisturizing — this solid moisturizer is designed to soften, smooth, and protect extra dry skin all over the body for up to 48 hours. Reviewers with sensitive skin, dry and cracked joints and heels, and sensitive skin especially love how fast this works, and how deeply it hydrates.
www.amazon.com
Promising review:"Having extremely sensitive skin, I'm very selective about what products I use on my dry skin. I've been using this for years as it works wonders for my skin, providing the moisture it desperately needs, and it's compact, so it's easy to keep in my purse. It's solidly made but glides smoothly and smells incredible! I just LOVE how it doesn't leave my skin oily but soft and well-hydrated. I get complimented on my skin often and I feel as though this Palmer's product is the reason for the overall radiant appearance. I'm beyond pleased with this Palmer's moisturizing product that works as designed to heal and soften, and my skin absolutely LOVES it too!" — Glam-Ma's "Unbiased" Review
30. A reviewer-beloved anti-dandruff shampoo to relieve flaking and itching and help prevent outbreaks by getting directly to the root. A lot of reviewers mention that it not only started working from the first use, but it *also* helped with shedding and hair loss caused by dandruff in the first place.
This shampoo was designed to work for sensitive scalps, color-dyed, and chemically processed hair, as well as for all hair types and textures, with reviewers with 3b–4c curls mentioning it worked for them.
Promising review: "I saw this product from a TikTok video. I was hesitant. I have been dealing with dandruff for almost 10 years, fortunately not that heavy but enough where it was embarrassing. I tried everything. Leave in conditioner, tea tree oil, Head and Shoulders, etc. One brand did work for a couple of days but that's it. But this product has worked EFFECTIVELY. Dandruff free for two months so far. Can leave your hair feeling a little dry so just use conditioner and it will balance out. If other products aren't working for you with dandruff I can confidently recommend this one." — Martin C.
31. Salt & Stone extra strength, clear glide deodorant that's a popular pick for aluminum-free reviewers, using probiotics to help neutralize odors and a blend of hyaluronic acid and moisturizer to keep your skin extra hydrated. But the real star of the show is the lovely scent profiles, including Santal & Vetiver, Bergamot & Hinoki, and Black Rose & Oud.
Amazon, www.amazon.com
Psst — reviewers mention that the Santal & Veviter scent smells a LOT like Le Labo's famous Santal 33!
Promising review: "Best deodorant ever. I tried it thinking it will be a waste of money, mostly because it's the most expensive deodorant I have purchased. Though I wish it were a little cheaper, let me tell you, from 8 a.m. to 8 p.m. it was as fresh as if I had just applied it — oh, and it's the height of summer for me. I expected it to fail me as I do a cycle class at the gymm and trust me when I am done I am soaking wet. I got home, and this deodorant is still as fresh as when I applied it. With the bikes so close to each other for the first time I was not conscious of me having workout body odor. This deodorant is now my new best friend!!" — Nashie
32. E.l.f.'s Monochromatic Multi Stick here to win the award for Doing The Absolute Most — you can use it for adding pops of color to your eyes, lips, *and* cheeks, and with its thin, buildable layers, it's essentially foolproof.
Promising review: "I love this product! Whenever I'm on TikTok I tend to be influenced by a number of people who say that a certain product is very good, hence me buying this. I just started diving into the world of makeup and I can't get out. 😂 Anyway, about the product: I have very sensitive skin so I was pleasantly surprised. It's also smooth and thin, which is always a plus :)." — Jude
Reviews have been edited for length and/or clarity.