Helwé Opens Its Second Boutique in Antelias – Expanding Clean, Expert Skincare in Lebanon
Founded by Dr. Josiane Riachi, Doctor of Pharmacy, Helwé merges scientific innovation with the power of Mediterranean botanicals. Each product is crafted with carefully selected natural ingredients and high concentrations of active components, ensuring clean, high-performance results. From facial treatments to body and now hair care, Helwé continues to grow its offering—always rooted in clean beauty and sustainable values.
The Antelias boutique reflects Helwé's holistic philosophy. It showcases the brand's complete skincare line—from cleansers and exfoliating lotions to serums, creams, and masks—and offers expert treatments in a serene, sensorial setting.
'Our first location focused on facial care,' shares the team.
'With Antelias, we're now able to offer complete rituals—face,
body, and hair—all in one place.'
At the heart of Helwé's approach is the art of layering skincare—a ritual inspired by Japanese beauty traditions that involves applying products in specific steps to optimize absorption and results. This method enables personalized routines tailored to each skin concern. At Helwé boutiques, clients benefit from one-to-one consultations with Doctors of
Pharmacy, who guide them in building custom routines adapted to their unique needs.
Dr. Josiane Riachi, founder of Helwé, shares:
'At Helwé, we create clean, effective skincare to support women at every stage of life. Opening our second boutique in Antelias brings us closer to our community and allows us to offer a more complete experience—with facial, body, and soon hair care rituals, along with personalized routines and expert advice.'
Looking ahead, Helwé is preparing to launch a clinical skincare range in collaboration with a leading Lebanese dermatologist and will mark its international debut in France this September 2025.
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