
Minor Hotels enhances Dubai portfolio with Palm West Beach Addition
Post Views: 45
Minor Hotels signed a strategic hotel management agreement for a prominent beachfront property on Dubai's iconic Palm West Beach in collaboration with valued partners, Seven Tides. Effective by 1st August 2025, the addition of this new resort and serviced residences—currently operating as Dukes The Palm, a Royal Hideaway Hotel—to Minor Hotels' managed portfolio further strengthens the group's growing footprint in the United Arab Emirates and establishes it as the largest operator on the Trunk of the Palm. The resort, which includes 273 hotel keys and 287 serviced apartments, boasts a premier beachfront location adjacent to NH Collection Dubai The Palm, which launched in February 2023. This agreement will see Minor Hotels' total key count on Palm Jumeirah increase to 1,524 keys across three properties including Anantara The Palm Dubai Resort and NH Collection Dubai The Palm under three distinctive brands, reinforcing the group's long-term commitment to the region.
Located on the vibrant Palm West Beach, one of Dubai's most desirable lifestyle destinations, the property offers direct access to a lively beachfront promenade featuring upscale restaurants, beach clubs, and entertainment venues. Its prime location also places guests within easy reach of major and is a convenient 30-minute drive from Dubai International Airport, making it an ideal choice for both leisure and business travellers.
The property comprises a range of room and suite options, and the 287 serviced apartments include studio, one-bedroom, and two-bedroom layouts. Guests can enjoy six dining venues, from a specialty restaurant and pool bar, along with a private beach, infinity pool, lazy river, and extensive wellness and family-friendly facilities.
Minor Hotels will also implement a soft refurbishment of the guest rooms and public spaces prior to a rebranding of the property to be announced later in 2025, underlining the group's commitment to delivering value for both guests and partners while enhancing the property's market positioning.
'This expanded collaboration with Seven Tides represents a strategic alignment of values and vision. Palm Jumeirah is one of the most dynamic hospitality markets in the world, and securing a dominant presence on West Beach enables us to bring our elevated guest experiences to a location that perfectly embodies the energy and ambition of Dubai,' stated Dillip Rajakarier, CEO Minor Hotels.
'This is a landmark moment for Minor Hotels as we expand our presence in one of the world's most competitive hospitality markets,' said Amir Golbarg, Senior Vice President Minor Hotels Middle East & Africa. 'This new addition not only reflects our strategic vision for growth in high-demand urban resort destinations but also strengthens our valued relationship with Seven Tides. Together, we look forward to elevating the guest experience and delivering long-term success on Palm Jumeirah.'
'This is a strategic appointment as Minor Hotels already successfully manages our existing asset, the neighbouring NH Collection Dubai The Palm, and the agreement will provide enhanced synergy between the hotels,' said Abdulla bin Sulayem, CEO, Seven Tides. 'Furthermore, the proven track record of Minor Hotels in delivering elevated guest experiences, combined with their operational expertise, makes them the ideal partner to manage this property. We look forward to a successful collaboration that heightens the appeal of Palm West Beach as one of Dubai's premier hospitality destinations,' he added.
With this latest addition, Minor Hotels continues its dynamic expansion across the UAE, currently operating 17 properties under 5 brands. The group remains focused on identifying strategic opportunities in key global destinations, leveraging strong partnerships and local market insight to drive sustainable growth.

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


Tourism Breaking News
18-06-2025
- Tourism Breaking News
Atlantis the Palm unveils its new transformative brand campaign inspired by extraordinary experiences
Post Views: 50 Atlantis, The Palm unveils 'A World Away' brand campaign created to reshape perceptions, spark imagination, and reignite global awareness, the campaign positions Atlantis, The Palm as far more than a holiday destination. It is a world rich with energy, wonder, and emotion—where guests are invited to leave the ordinary behind and step into the extraordinary. Whether it's a guest overcoming their fears on the iconic waterslide Leap of Faith, or a quiet moment spent face-to-face with marine life, every experience becomes a fulfilled dream. For the first time in Atlantis history, a campaign of this scale is conceived, produced, and executed entirely by the in-house brand and marketing teams—ensuring the final product is creatively ambitious, deeply authentic, and true to the spirit of the resort. To bring the story to life, the Atlantis team collaborates with Bruce Macdonald, winner of the New York Film Festival and International Film Talent Awards, whose cinematic direction anchors the emotional depth of the campaign. He is joined by Simon Duggan, the acclaimed Director of Photography behind The Great Gatsby and Hacksaw Ridge, and a two-time AACTA Award winner for Best Cinematography. The visual narrative is further enhanced by London-based photographer Jonathan Stokes, known for his work with National Geographic Traveler; FPV drone expert André Larsen, one of the world's top talents in aerial filming; and underwater cinematographer Mike Rall, founder of Base Films and a recognised leader in his field. Filming takes place across several of Atlantis, The Palm's most iconic locations, including the grand main lobby, the awe-inspiring Underwater Suite, the renowned Lost Chambers Aquarium, world-class culinary venues under the most Michelin-awarded destination in the region, and the record-breaking Aquaventure World. Visually, 'A World Away' is defined by a distinctive 80/20 composition principle—80% of each frame showcases the vast, dreamlike environment of Atlantis, while 20% highlights authentic human connection. This deliberate balance amplifies both the scale of the resort and the emotional impact of the experience that guests are invited to partake in. The campaign runs across digital, social, in-resort, and out-of-home platforms—not just in the UAE, but across key global markets including Saudi Arabia, the UK, USA, Australia, and Europe.


Arabian Business
27-05-2025
- Arabian Business
Minor Hotels strengthens presence in Dubai with Palm West Beach addition
Minor Hotels, a global hotel owner, operator and investor, announced the signing of a hotel management agreement for a prominent beachfront property on Dubai's iconic Palm West Beach, in collaboration with Seven Tides, a Dubai-headquartered real estate development and holding company. The addition of this new resort and serviced residences – currently operating as Dukes The Palm, a Royal Hideaway Hotel – to Minor Hotels' managed portfolio will further strengthen the group's growing footprint in the UAE. The agreement will be effective from August 2025, the hotel company said. The resort, which includes 273 hotel keys and 287 serviced apartments, boasts a premier beachfront location adjacent to NH Collection Dubai The Palm. The agreement will see Minor Hotels' total key count on Palm Jumeirah increase to 1,524 keys across three properties, including Anantara The Palm Dubai Resort and NH Collection Dubai The Palm under three distinctive brands. Minor Hotels said it will implement a soft refurbishment of the guest rooms and public spaces prior to a rebranding of the property to be announced later in 2025. 'This expanded collaboration with Seven Tides represents a strategic alignment of values and vision. 'Palm Jumeirah is one of the most dynamic hospitality markets in the world, and securing a dominant presence on West Beach enables us to bring our elevated guest experiences to a location that perfectly embodies the energy and ambition of Dubai,' said Dillip Rajakarier, CEO of Minor Hotels. Abdulla bin Sulayem, CEO, Seven Tides, said the proven track record of Minor Hotels in delivering elevated guest experiences, combined with their operational expertise, makes them the ideal partner to manage this property. 'This is a strategic appointment as Minor Hotels already successfully manages our existing asset, the neighbouring NH Collection Dubai The Palm, and the agreement will provide enhanced synergy between the hotels,' he said.


Zawya
27-05-2025
- Zawya
Minor Hotels boosts Dubai portfolio with new beachfront property
Minor Hotels, a global hotel owner, operator and investor, has signed a strategic hotel management agreement for a prominent beachfront property on Dubai's iconic Palm West Beach in collaboration with valued partners, Seven Tides. Effective August 1, 2025, the addition of this new resort and serviced residences - currently operating as Dukes The Palm, a Royal Hideaway Hotel - to Minor Hotels' managed portfolio further strengthens the group's growing footprint in the UAE and establishes it as the largest operator on the Trunk of the Palm. The resort, which includes 273 hotel keys and 287 serviced apartments, boasts a premier beachfront location adjacent to NH Collection Dubai The Palm, which was launched in February 2023. Minor Hotels said this agreement will see its total key count on Palm Jumeirah rise to 1,524 keys across three properties including Anantara The Palm Dubai Resort and NH Collection Dubai The Palm under three distinctive brands, reinforcing the group's long-term commitment to the region. Located on the vibrant Palm West Beach, one of Dubai's most desirable lifestyle destinations, the property offers direct access to a lively beachfront promenade featuring upscale restaurants, beach clubs, and entertainment venues. "This expanded collaboration with Seven Tides represents a strategic alignment of values and vision," stated its CEO Dillip Rajakarier. "Palm Jumeirah is one of the most dynamic hospitality markets in the world, and securing a dominant presence on West Beach enables us to bring our elevated guest experiences to a location that perfectly embodies the energy and ambition of Dubai," he noted. Its prime location also places guests within easy reach of major and is a convenient 30-minute drive from Dubai International Airport, making it an ideal choice for both leisure and business travellers. The property comprises a range of room and suite options, and the 287 serviced apartments include studio, one- and two-bedroom layouts. Guests will get to enjoy six dining venues - from a specialty restaurant and pool bar, along with a private beach, infinity pool, lazy river, to extensive wellness and family-friendly facilities. Minor Hotels will also implement a soft refurbishment of the guest rooms and public spaces prior to a rebranding of the property to be announced later in 2025, underlining the group's commitment to delivering value for both guests and partners while enhancing the property's market positioning. "This is a landmark moment for Minor Hotels as we expand our presence in one of the world's most competitive hospitality markets," said Amir Golbarg, the Senior Vice President Minor Hotels Middle East & Africa. A global hospitality group, Minor Hotels operates over 560 hotels, resorts and residences in 57 countries through its diverse portfolio of eight hotel brands – Anantara, Avani, Elewana Collection, NH, NH Collection, nhow, Oaks and Tivoli. "This new addition not only reflects our strategic vision for growth in high-demand urban resort destinations but also strengthens our valued relationship with Seven Tides. Together, we look forward to elevating the guest experience and delivering long-term success on Palm Jumeirah," he stated. Seven Tides CEO Abdulla bin Sulayem said: "This is a strategic appointment as Minor Hotels already successfully manages our existing asset, the neighbouring NH Collection Dubai The Palm, and the agreement will provide enhanced synergy between the hotels." "Furthermore, the proven track record of Minor Hotels in delivering elevated guest experiences, combined with their operational expertise, makes them the ideal partner to manage this property. We look forward to a successful collaboration that heightens the appeal of Palm West Beach as one of Dubai's premier hospitality destinations," he noted. With this latest addition, Minor Hotels continues its dynamic expansion across the UAE, currently operating 17 properties under five brands. The group remains focused on identifying strategic opportunities in key global destinations, leveraging strong partnerships and local market insight to drive sustainable growth, he added. Copyright 2024 Al Hilal Publishing and Marketing Group Provided by SyndiGate Media Inc. (