Latest news with #ThePalm
Campaign ME
30-06-2025
- Entertainment
- Campaign ME
A World Away: Atlantis, The Palm's global campaign
Atlantis, The Palm unveiled A World Away, created to reshape perceptions, spark imagination, and reignite global awareness. The campaign positions Atlantis, The Palm as far more than a holiday destination and instead, it positions it as a destination filled with energy, wonder, and emotion. The campaign didn't target a traditional demographic, but a mindset: those who crave bold, epic experiences and aren't afraid to dive headfirst into the unknown. 'Since 2017, we've been obsessed with one thing: turning every holiday into an epic story worth telling. That's where 'A World Away' comes in. It's not just about a getaway. It's an invitation to leave the ordinary behind and dive headfirst into energy and wonder,' comments Carrera Simmons, Director, Marketing, Atlantis Dubai. These travelers want more than just a holiday – they want to taste new flavours, embrace the unexpected, and lose themselves in the moment. They seek that spark, the kind of experience that lingers long after the stay ends. 'It's about how we make our guests feel. Atlantis is for those who want to create core memories – the kind that change you. Atlantis, The Palm isn't just another luxury resort – it's iconic in its own right. It's a place people don't just visit once; they come back again and again, chasing that feeling of something truly extraordinary,' says Simmons. Campaign strategy and pull Atlantis, The Palm isn't a hidden gem so, this campaign isn't about being loud; it's about reminding people why they should keep choosing Atlantis. 'A World Away' is supposed to be an answer to that. It reignites the emotional pull of Atlantis, The Palm – not as a chapter from the past, but as a evolving destination. Simmons adds, 'To craft a narrative that felt both emotionally resonant and strategically sharp, we began by digging into evolving traveller behaviours, competitor positioning, and our own guest feedback. What we uncovered was clear: expectations around luxury have shifted. Today's guests aren't just looking for five-star service – they're seeking meaning, connection, and unforgettable stories.' Visually, 'A World Away' is defined by a distinctive 80/20 composition principle – 80 per cent of each frame showcases the vast, dreamlike environment of Atlantis, while 20 per cent highlights authentic human connection. This deliberate balance amplifies both the scale of the resort and the emotional impact of the experience that guests are invited to partake in. 'We wanted to do more than just remind people of the Atlantis they think they know – nostalgia alone doesn't cut it anymore. This campaign challenges perceptions by showing the resort in a fresh light, reflecting how we constantly evolve to deliver innovative, mind-blowing experiences. At its core, this isn't just a brand film. It's a bold declaration of who we are. A place where the extraordinary isn't rare, it's expected,' says Simmons. 'We're refreshing that awareness and doubling down on brand equity to reignite that almost magnetic pull to visit. We want travellers to see Atlantis, The Palm not just as a destination, but as the entire destination, when visiting Dubai.' Global roll-out of A World Away The campaign runs across digital, social, in-resort, and out-of-home platforms – not just in the UAE, but across key global markets including Saudi Arabia, the UK, USA, Australia, and Europe. 'Over three months, we targeted key international markets with bold OOH takeovers in London Tube stations and across the iconic Palm Jumeirah skyline. The campaign also dominated digital and connected TV platforms including Hulu, Disney+, Prime, itvX, Sky, Netflix, and ran across the entire Emirates in-flight entertainment platform, ICE,' says Simmons. The brand campaign was developed entirely in-house brand and marketing teams by the Atlantis Dubai team. To bring the story to life, the Atlantis team collaborates with Bruce Macdonald, winner of the New York Film Festival and International Film Talent Awards, whose cinematic direction anchors the emotional depth of the campaign. He is joined by Simon Duggan, the acclaimed Director of Photography behind The Great Gatsby and Hacksaw Ridge, and a two-time AACTA Award winner for Best Cinematography. The visual narrative is further enhanced by London-based photographer Jonathan Stokes, known for his work with National Geographic Traveler; FPV drone expert André Larsen, a talent in aerial filming; and underwater cinematographer Mike Rall, founder of Base Films. Credits: Atlantis Dubai: Hanan Eissa, Vice President, Marketing & Public Relations Suzie Yo, Executive Marketing Director Paolo Abella, Creative Director Carrera-Jade Simmons, Brand Marketing Director Karim Bidri, Marine & Waterpark Marketing Director Iana Manzhous, Social Media Director Nadine Zeitoun, Marketing Manager Anna Katysh, Assistant Marketing Manager Davelyn Herboso, Assistant Marketing Manager Production House: Boomtown Productions:
Tourism Breaking News
18-06-2025
- Entertainment
- Tourism Breaking News
Atlantis the Palm unveils its new transformative brand campaign inspired by extraordinary experiences
Post Views: 50 Atlantis, The Palm unveils 'A World Away' brand campaign created to reshape perceptions, spark imagination, and reignite global awareness, the campaign positions Atlantis, The Palm as far more than a holiday destination. It is a world rich with energy, wonder, and emotion—where guests are invited to leave the ordinary behind and step into the extraordinary. Whether it's a guest overcoming their fears on the iconic waterslide Leap of Faith, or a quiet moment spent face-to-face with marine life, every experience becomes a fulfilled dream. For the first time in Atlantis history, a campaign of this scale is conceived, produced, and executed entirely by the in-house brand and marketing teams—ensuring the final product is creatively ambitious, deeply authentic, and true to the spirit of the resort. To bring the story to life, the Atlantis team collaborates with Bruce Macdonald, winner of the New York Film Festival and International Film Talent Awards, whose cinematic direction anchors the emotional depth of the campaign. He is joined by Simon Duggan, the acclaimed Director of Photography behind The Great Gatsby and Hacksaw Ridge, and a two-time AACTA Award winner for Best Cinematography. The visual narrative is further enhanced by London-based photographer Jonathan Stokes, known for his work with National Geographic Traveler; FPV drone expert André Larsen, one of the world's top talents in aerial filming; and underwater cinematographer Mike Rall, founder of Base Films and a recognised leader in his field. Filming takes place across several of Atlantis, The Palm's most iconic locations, including the grand main lobby, the awe-inspiring Underwater Suite, the renowned Lost Chambers Aquarium, world-class culinary venues under the most Michelin-awarded destination in the region, and the record-breaking Aquaventure World. Visually, 'A World Away' is defined by a distinctive 80/20 composition principle—80% of each frame showcases the vast, dreamlike environment of Atlantis, while 20% highlights authentic human connection. This deliberate balance amplifies both the scale of the resort and the emotional impact of the experience that guests are invited to partake in. The campaign runs across digital, social, in-resort, and out-of-home platforms—not just in the UAE, but across key global markets including Saudi Arabia, the UK, USA, Australia, and Europe.
Tourism Breaking News
26-05-2025
- Business
- Tourism Breaking News
Minor Hotels enhances Dubai portfolio with Palm West Beach Addition
Post Views: 45 Minor Hotels signed a strategic hotel management agreement for a prominent beachfront property on Dubai's iconic Palm West Beach in collaboration with valued partners, Seven Tides. Effective by 1st August 2025, the addition of this new resort and serviced residences—currently operating as Dukes The Palm, a Royal Hideaway Hotel—to Minor Hotels' managed portfolio further strengthens the group's growing footprint in the United Arab Emirates and establishes it as the largest operator on the Trunk of the Palm. The resort, which includes 273 hotel keys and 287 serviced apartments, boasts a premier beachfront location adjacent to NH Collection Dubai The Palm, which launched in February 2023. This agreement will see Minor Hotels' total key count on Palm Jumeirah increase to 1,524 keys across three properties including Anantara The Palm Dubai Resort and NH Collection Dubai The Palm under three distinctive brands, reinforcing the group's long-term commitment to the region. Located on the vibrant Palm West Beach, one of Dubai's most desirable lifestyle destinations, the property offers direct access to a lively beachfront promenade featuring upscale restaurants, beach clubs, and entertainment venues. Its prime location also places guests within easy reach of major and is a convenient 30-minute drive from Dubai International Airport, making it an ideal choice for both leisure and business travellers. The property comprises a range of room and suite options, and the 287 serviced apartments include studio, one-bedroom, and two-bedroom layouts. Guests can enjoy six dining venues, from a specialty restaurant and pool bar, along with a private beach, infinity pool, lazy river, and extensive wellness and family-friendly facilities. Minor Hotels will also implement a soft refurbishment of the guest rooms and public spaces prior to a rebranding of the property to be announced later in 2025, underlining the group's commitment to delivering value for both guests and partners while enhancing the property's market positioning. 'This expanded collaboration with Seven Tides represents a strategic alignment of values and vision. Palm Jumeirah is one of the most dynamic hospitality markets in the world, and securing a dominant presence on West Beach enables us to bring our elevated guest experiences to a location that perfectly embodies the energy and ambition of Dubai,' stated Dillip Rajakarier, CEO Minor Hotels. 'This is a landmark moment for Minor Hotels as we expand our presence in one of the world's most competitive hospitality markets,' said Amir Golbarg, Senior Vice President Minor Hotels Middle East & Africa. 'This new addition not only reflects our strategic vision for growth in high-demand urban resort destinations but also strengthens our valued relationship with Seven Tides. Together, we look forward to elevating the guest experience and delivering long-term success on Palm Jumeirah.' 'This is a strategic appointment as Minor Hotels already successfully manages our existing asset, the neighbouring NH Collection Dubai The Palm, and the agreement will provide enhanced synergy between the hotels,' said Abdulla bin Sulayem, CEO, Seven Tides. 'Furthermore, the proven track record of Minor Hotels in delivering elevated guest experiences, combined with their operational expertise, makes them the ideal partner to manage this property. We look forward to a successful collaboration that heightens the appeal of Palm West Beach as one of Dubai's premier hospitality destinations,' he added. With this latest addition, Minor Hotels continues its dynamic expansion across the UAE, currently operating 17 properties under 5 brands. The group remains focused on identifying strategic opportunities in key global destinations, leveraging strong partnerships and local market insight to drive sustainable growth.
Emirates Woman
23-04-2025
- Sport
- Emirates Woman
Chef Björn Frantzén on redefining fine-dining in Dubai
After playing football professionally in my early adult years, I was forced to pivot my career following an injury at 19. As a child, I was a fussy eater – but one perfectly grilled steak frites sparked a lightbulb moment. Determined to learn how to cook it myself, that became my introduction to the kitchen. From professional football to Michelin-starred kitchens – how did your background in sports influence your work ethic in the culinary world? There are many parallels between playing football and cooking with a team. It's all about group dynamics, teamwork, and performing together under high expectations. Just like in a sports team, it's essential to find the right balance to get the best out of everyone. With so many moving parts, teamwork in the kitchen is crucial- particularly when opening a restaurant in a new location, such as FZN and Studio Frantzén, my latest ventures at Atlantis, The Palm, Dubai Your dishes often combine Nordic precision with Asian influences. What draws you to this fusion of flavours? While the foundation of my cuisine is rooted in modern European cooking, I am always deeply inspired by the unique flavours of the destinations where my restaurants are located. For example, at Zén in Singapore, the menu reflects vibrant local flavours and ingredients, blending them seamlessly with my signature dishes. These adaptations not only honour the location's culinary heritage but also allow guests to experience a fusion of tradition and innovation. Similarly, at FZN in Dubai at Atlantis, The Palm – a 27-seater fine dining experience – the menu features dishes thoughtfully crafted to highlight the region's distinctive tastes, while maintaining my signature offerings that remain consistent across all of my global locations. You've successfully expanded your brand from Stockholm to Singapore, Dubai, and beyond. What's the biggest challenge in maintaining consistency across locations? When you expand a concept globally, you inevitably face many challenges. To ensure consistency across our concepts, we bring in team members – many of whom have been with us for over eight years – to carry our ethos and legacy forward. What's incredibly important, and something we pay close attention to, is maintaining the right balance between brand identity and local adaptation. Why did you choose Dubai for one of your restaurant openings? As one of the world's most popular international destinations and multicultural cities, Dubai has become a thriving culinary hub unlike any other. Home to over 200 nationalities, the city brings together both renowned and up-and-coming talent, creating one of the most diverse gastronomic scenes in the world. Luxury dining in Dubai goes far beyond the food on your plate – it's about the spectacle and the unique experiences that accompany it. Globally, Dubai has become synonymous with luxury, and its dining scene is no exception. Especially following the city's reopening after the pandemic, the F&B industry has witnessed a remarkable boom, with a surge of new players entering the market. Visitors come to Dubai to discover everything from innovative home-grown concepts to world-renowned celebrity chef restaurants – experiences that Atlantis Dubai has mastered. What is the hero dish on the menu, and what makes it special? It's hard to choose just one hero dish, as our menu features French-inspired cuisine infused with Asian flavours. Some hero dishes include Côte de Boeuf with smoked bone marrow and pine, rock lobster with coriander, curry, and brown-butter hollandaise, as well as the chef's signature turbot with butter sauce, anchovy, caviar, and dill. A true hero moment at Studio Frantzén is the visit to the candy room. The sweet room has become an iconic post-dinner moment for guests. What inspired you to create it? Our dining ethos at Studio Frantzén is relaxed, unpretentious, and encourages a social dining environment. With that comes a playful element, which is why we created the Candy Room – our own little chocolate factory and a fun, interactive part of the Studio Frantzén experience. Candy is also incredibly popular in Sweden, and this is a light-hearted way for us to showcase that part of our culture. You've been awarded three Michelin stars and are consistently ranked among the world's best. Do you feel pressure to keep innovating? I've always believed in making fine dining more approachable by blending sophisticated culinary artistry with a relaxed, welcoming atmosphere. I wanted to break away from the traditional formality that often makes fine dining feel intimidating, creating a space where guests can truly feel at ease. For me, it's about fostering a personal connection with my guests, engaging with them directly, and ensuring the experience feels intimate and warm. By embracing a more flexible approach to service and offering dishes that balance uniqueness with familiarity, I've aimed to open the door to fine dining for everyone – making it something not just enjoyable and memorable, but also free of pretension. FZN is the sibling to my three-Michelin-star restaurants, Frantzén in Stockholm and Zén in Singapore. The idea behind FZN is to create the feeling of stepping into my home. Upon arrival, guests enter a stylish living room for a selection of canapés, followed by a guided house tour and dinner in the dining room, concluding with drinks and petit fours. For those looking to extend the experience, the 18-seat terrace offers views of the Dubai skyline. What advice would you give to aspiring chefs who dream of earning Michelin Stars? Like most journeys in life, there are no shortcuts – only one way forward. My advice to aspiring chefs is to avoid looking for the easy route. Instead, keep your head down, stay ambitious, and always work hard. If you had to eat one dish for the rest of your life, what would it be? It has to be the perfectly grilled steak frites – not only was it the spark that inspired me to become a chef, but it also left a lasting impression. I wanted to learn how to make it myself, just so I could enjoy it every single day. What's next for Björn Frantzén? Opening FZN and Studio Frantzén in Dubai late last year was a remarkable milestone, and my team and I are truly excited for what's yet to come. We're looking forward to exploring new locations around the world and bringing a taste of Frantzén to each one. Next up is Brasserie Astoria, opening in Marbella, Spain, this May. – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram Images: Supplied
News18
22-04-2025
- Entertainment
- News18
Munawar Faruqui Channels His Inner ‘Pathan' On Laughter Chefs 2
As the clip played, Munawar was also seen having a conversation with the shurtterbugs who were present on the sets of the show. After posing briefly for them, he left the place and headed inside. While the comedian will appear as a special guest, other celebrities like Ankita Lokhande, Karan Kundrra, Rahul Vaidya, Reem Shaikh, Rubina Dilaik, Abhishek Kumar, Krushna Abhishek, Kashmera Shah, Samarth Jurel, Sudesh Lehri and Nia Sharma are seen as participants on the show's latest season which began in January. Speaking of Munawar, he recently took to his Instagram account to give a glimpse into his life lately. He shared a series of pictures, which began with a candid photo of the comedian dressed in a black tee. One image also featured his wife, Mehzabeen Coatwala, and their children. Munawar also added some random photos to the carousel, featuring a glimpse of Atlantis, The Palm in Dubai, him driving a car, and enjoying bowling. Sharing the pictures, he wrote, 'Yakeen sath lekar chalte rehna, Raasta apne aap bann jayega, Life (blue heart emoji)." advetisement
