Apple is reportedly considering buying Perplexity AI in iPhone maker's biggest-ever acquisition
According to a new Bloomberg report this week, Apple's head of mergers and acquisitions, Adrian Perica, has been in talks with services SVP Eddy Cue and the company's top executives about a potential offer. Discussions are still in a very early stage, and Apple has yet to make a bid, but executives have met with Perplexity several times over the past few months, Bloomberg reports.
Another possibility is a team-up with Perplexity, rather than an acquisition. The ultimate goal would be to integrate Perplexity's tech into an AI-based search engine or use it to make Siri smarter now that Apple's planned AI revamp for its assistant has been pushed into 2026.
Similar to ChatGPT Search, Perplexity is a cross between a traditional search engine and an AI assistant. It uses large language models to comb the web to answer user queries in a conversational way, similar to interacting with a knowledgable assistant. It's also built with cross-platform accessibility in mind, so users can access its AI-powered search and assistant features on a wide range of devices.
Acquiring Perplexity could be a strategic fallback for Apple if regulators force the company to end its partnership with Google. With Perplexity under its belt, Apple could accelerate the development of its own AI-powered search engine across the best iPhones, helping it close the gap with competitors like Google and Meta in the AI race.
It couldn't come at a better time too. Bloomberg reported on Friday that Meta tried to scoop up Perplexity first earlier this year before moving ahead with Scale AI. At WWDC 2025, Apple was cagey about a concrete timeline for the full rollout of Apple Intelligence upgrades for Siri. It's quickly becoming clear that Apple need some outside help bringing its intended AI features to market, and Perplexity could fill that role.
If a deal is reached, it'd be the largest in Apple's history. Perplexity is valued at around $14 billion, a figure that dwarfs Apple's most significant deal to date: buying Beats for $3 billion back in 2014.
Get instant access to breaking news, the hottest reviews, great deals and helpful tips.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
an hour ago
- Yahoo
Helpful AI prompts for your next job search
Looking for a new job is a full-time job in itself, and one that can test your nerves. But this is where AI has become a valuable companion, helping you save time on your job hunt. Indeed, AI tools like ChatGPT, Gemini, Copilot and Perplexity can be cleverly used to simplify the job search process, says Guido Sieber, managing director at a Germany-based recruitment agency. 1. Finding the right job vacancies One way to use AI is for job searching. There are plenty of job platforms, but going through each one individually to find suitable vacancies takes time. This is where AI chatbots can help. Sieber advises starting with precise job queries, such as: "Find current job offers for financial accountants in X city with a remote working option." The more specific the query, the better the results are likely to be. For those wanting to learn more about employers in their desired industry, Sieber suggests trying prompts like: "List the top five employers for IT security in X country." According to the recruitment expert, it is important to refine all queries during a chat session with the AI. "The first answer is rarely perfect," Sieber says. AI can also be used to improve application documents. In the next step, AI tools can help optimize CVs and tailor them to the desired job. Suitable prompts include: "What skills are currently most frequently sought in job advertisements for UX designers?" This can help identify trends in the targeted field and align applications with the requirements. "Draft a cover letter for a junior controller position based on this job advert. Highlight my experience with SAP and Excel." 2. Adapt your cover letter to the job By providing the job advert to the AI chatbot, applicants can improve their cover letters with the response. "Analyse my CV for potential red flags that HR managers might view negatively." This allows the AI to check the application for possible weaknesses. However, Sieber notes that overly general queries, such as "Improve my CV," provide too little context to be helpful. 3. Use AI to prepare for your interview AI can also assist in preparing for job interviews, and chatbots can serve as effective training partners for interviews. Sieber suggests prompts such as: "What questions are frequently asked in interviews for data analysts?" "Simulate an interview for a position in human resources with questions about my recruiting experience." "How can I convincingly answer a question about my salary expectations?" The AI can also provide feedback on the applicant's responses upon request. Sieber says that AI should only be used as a tool in the application process. All suggestions must be critically reviewed and adapted to your personal style, as HR managers are quick to discard generic documents. Additionally, you may want to check the data protection policies and options for limiting data usage of the AI tool you've chosen. Sensitive data, as well as complete application documents, should not be entered into the chat. It is better to work with snippets and anonymised versions.
Car and Driver
2 hours ago
- Car and Driver
These Are Our Favorite Early Tech and Gadgets Deals for Prime Day 2025
doesn't officially begin until July 8, but many early tech deals are already live, and many of them are worth taking a peek at. From smart home upgrades to everyday gadgets and car accessories, these discounts offer solid savings ahead of the main event. includes free delivery 365 days a year, and Amazon Prime offers many other perks, such as unlimited streaming on Prime Video and Amazon Music, plus discounts on prescriptions, gas, and Grubhub food delivery. Tech Deals for Prime Day 2025 Early Prime Day Apple Deals Gannon Burgett Testing Editor Gannon Burgett loves cameras, cars, and coffee: a perfect combination for his Hearst Autos work. His byline has appeared in USA Today, Gizmodo, TechCrunch, Digital Trends, the Detroit Free Press, and more.
CNBC
2 hours ago
- CNBC
CNBC Daily Open: Rely on the official U.S. jobs report, but consider what ADP is saying
There's a scene in the cinematic masterpiece Mean Girls in which a character writes in big bloody script: "DO NOT TRUST HER." Apologies in advance to the good folks at ADP, who I'm sure are doing good work processing private payrolls. But we might want to keep in mind the above warning when assessing the monthly ADP jobs report. Official labor numbers from the U.S. Bureau of Labor Statistics showed a higher-than-expected increase of147,000 jobs in June. The ADP report, released Wednesday, pointed to a decrease of 33,000 private sector jobs. That's not just a difference in magnitude, but also of direction. Emphasizing this point, the unemployment rate in June fell to 4.1% from 4.2% in the month before, defying a forecast for an increase to 4.3%. The details lurking below the official jobs report, however, suggest I could be a tad unfair to the ADP report. Jobs in the government rose by 73,000 in June, making up around half of the total nonfarm payroll growth for the month, as noted by CNBC's Alex Harring. The ADP report only measures private payrolls — which exclude government jobs. "The headline job gains and surprising dip in unemployment are undoubtedly good news, but for job seekers outside of healthcare & social assistance, local government, and public education, the gains will likely ring hollow," wrote Cory Stahle, economist at Indeed Hiring Lab. The huge divergence between the ADP and BLS reports, then, might not be that much of a statistical aberration — and could point to a growing schism in the U.S. labor market. The U.S. economy added more jobs in June than expected. Nonfarm payrolls increased a seasonally adjusted 147,000 for the month, higher than the estimate for 110,000. The unemployment rate also ticked down to 4.1% from 4.2% in May. The S&P 500 and Nasdaq Composite notch new records. Both indexes rose Thursday to extend their streak of new closing highs. Yield on the 10-year U.S. Treasury jumped. The Stoxx Europe 600 added 0.47%, pushing itself out of a loss. Apple's iPhone sales in China grow. The figure jumped 8% year on year in the second quarter of 2025. That's the first time in two years Apple has recorded an increase in sales in China, according to Counterpoint Research. Trump's massive bill passed by U.S. government. On Thursday, the House of Representatives voted in favor of the tax-and-spending bill, with a finally vote tally of 218-214. The passage of the bill is a major political victory for U.S. President Donald Trump. [PRO] A relief to European renewable energy firms. Amendments in Trump's bill gave renewable stocks a boost and could mean the "worst-case scenario" for the sector might not come to pass, an analyst said. What the U.S.-Vietnam trade deal tells us about the future of tariffs Under the agreement between Vietnam and the U.S., Washington will apply a 20% duty on Vietnamese imports — sharply below the 46% rate Trump had imposed in early April. U.S. imports to Vietnam will not be subject to tariffs. "What we learned from the Vietnam deal is, if anything, the tariffs are going to go up from here, not down," Sebastian Raedler, head of European equity strategy at BofA, told CNBC's "Europe Early Edition" on Thursday.
