US fast food chicken restaurant opening at Merry Hill centre
Slim Chickens, the Southern-inspired fast food chain, is opening at the centre in Brierley Hill on Thursday May 15.
It will be in the former Pizza Express unit, opposite Nandos in the food court.
The restaurant, which will be over two floors, will offer a dine-in experience for over 100 guests, featuring music, and live sports.
It has created 50 jobs.
To celebrate the launch, Slim Chickens is giving early customers the chance to win prizes, including free Slim Chickens for a year, with a total of 5,000 Golden Tickets being handed out to guests and every single ticket guaranteeing a prize.
(Image: Handout)
The first 30 guests through the doors on opening day will also receive three free chicken tenders.
Slim Chickens merchandise, including their fan-favourite hoodie, will also be given away.
Ben Blore, Head of Operations at Slim Chickens, said: 'We're incredibly excited to open at Merry Hill – it's a buzzing location with a loyal shopper base and strong family footfall.
"We're looking forward to bringing our famous Southern hospitality, cooked-to-order chicken, and feel-good food to the heart of the centre.'
The restaurant was founded in Arkansas in 2003 by Greg Smart and Tom Gordon, and has since grown to more than 200 locations in the US and more than 60 in the UK.
The menu is rooted in Southern cuisine, featuring buttermilk-marinated chicken tenders, along with chicken wings, boneless bites, sandwiches, salads, or wraps.
There are 14 different house sauces to choose from including blue cheese, buffalo, cayenne ranch, gravy mayo, honey mustard, Korean BBQ and Slim Sauce.
The sides include unique options not commonly found at other UK fast-food chains, such as fried pickles and Texas toast.
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[220+ Pages Latest Report] According to a market research study published by Custom Market Insights, the demand analysis of Global Hydrogen Technology TIC Market size & share revenue was valued at approximately USD 4.3 Billion in 2024 and is expected to reach USD 5 Billion in 2025 and is expected to reach around USD 18.4 Billion by 2034, at a CAGR of 17.5% between 2025 and 2034. The key market players listed in the report with their sales, revenues and strategies are SGS SA, Bureau Veritas SA, Intertek Group plc, DEKRA SE, TÜV SÜD, DNV GL, TÜV Rhineland, Applus+, TÜV NORD GROUP, UL LLC and others. 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In North America, companies are spending money to develop digital infrastructure using AI digital inspections, risk assessment product inspections, and digital inspections and documentation in the cloud. On the other hand, in Europe, leading companies are working on regulatory and advisory strategies to ensure compliance with strict climate goals. Suppliers in Asia-Pacific are developing scale-up programs for industrial applications and transportation and mobility. Across the globalized region, trends such as sustainability, traceability, and cross-border certificates are resulting in significant strategic value creation. Key Trends & Drivers Increasing Demand for Hydrogen: The push towards clean energy alternatives has led to the renewed and increased TIC services. They implemented them in May 2025 with the National Green Hydrogen Standards and Certification Framework for large-scale hydrogen deployment. Later, in October 2024, Germany also adopted three EU-certified systems for renewable Hydrogen which incentivized per kilogram payment of verified green Hydrogen and thus created TIC firm momentum. Reinforcing this also expands across production, pipelines, and storage networks as countries begin defining standards while TIC companies broaden their offered services because there are constantly rising needs. This further boosts investment for testing capabilities over the world. OEM Involvement in Hydrogen Fuel Cells: The role of OEMs as end integrators is expanding to include hydrogen fuel cells within their mobility and aerospace platforms, prompting the need for specialized TIC services pertaining to safety and performance. Effective February 2024, TÜV SÜD's accreditation under ISO 22734:2019 allows certification of hydrogen generators, which opens possibilities for collaboration with OEMs on system validation. 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With ISO and EU emission and traceability standards, India kickstarted GHCI in April 2025 which positions it with aligned initiatives. Germany also granted recognition to EU certification systems in November 2024, linking them to fiscal subsidies for green hydrogen producers. These frameworks facilitate borderless TIC services. Standardized frameworks help reduce costs as well as eliminate inspections, resulting in streamlined processes. There is an increasing participation of TIC firms in sponsoring these regulations. Global execution of hydrogen projects becomes more efficient thanks to standardized protocols. 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About 220+ Pages Research Report (Including Recent Research) Provide detailed chapter-by-chapter guidance on the Request. Updated Regional Analysis with a Graphical Representation of Size, Share, and Trends for the Year 2025 Includes Tables and figures have been updated. The most recent version of the report includes the Top Market Players, their Business Strategies, Sales Volume, and Revenue Analysis Custom Market Insights (CMI) research methodology (Please note that the sample of the Hydrogen Technology TIC report has been modified to include the COVID-19 impact study prior to delivery.) Request a Customized Copy of the Hydrogen Technology TIC Market Report @ SWOT Analysis Strengths: The Hydrogen Technology TIC market is positively positioned due to the strong global shift towards clean energy, supported by policies, funding, and goals for decarbonization. Strategic market actors such as SGS and Bureau Veritas possess decades-long certification experience, which offers trust and recognition throughout the industry. Growing hydrogen adoption in mobility, power, and industrial sectors offers supporting markets that demand strict safety and quality assurance. Advanced TIC capabilities like AI-based inspections and remote monitoring improve compliance alongside efficiency. All these strengths fortify TIC firms' positions within the hydrogen value chain, and their credibility increases confidence concerning large-scale deployment of hydrogen technologies. Weaknesses: Due to a lack of standardization in the hydrogen industry's global frameworks, certifications are stagnant in certain regions, which hampers borderless certification processes. An emerging market in several regions leads to unawareness of fragmented demand, driving costs up further due to specialized equipment and personnel needed to safely handle hydrogen. 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What Developments Are Going On in That Technology? Which Trends Are Causing These Developments? Who Are the Global Key Players in This Hydrogen Technology TIC Market? What are Their Company Profile, Product Information, and Contact Information? What Was the Global Market Status of the Hydrogen Technology TIC Market? What Was the Capacity, Production Value, Cost and PROFIT of the Hydrogen Technology TIC Market? What Is the Current Market Status of the Hydrogen Technology TIC Industry? What's Market Competition in This Industry, Both Company and Country Wise? What's Market Analysis of Hydrogen Technology TIC Market by Considering Applications and Types? What Are Projections of the Global Hydrogen Technology TIC Industry Considering Capacity, Production and Production Value? What Will Be the Estimation of Cost and Profit? What Will Be Market Share, Supply and Consumption? What about imports and exports? 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This report indicates the region and segment expected to witness the fastest growth and dominate the market. Hydrogen Technology TIC Market Analysis by geography highlights the consumption of the product/service in the region and indicates the factors affecting the market within each region. The competitive landscape incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled. Extensive company profiles comprising company overview, company insights, product benchmarking, and SWOT analysis for the major market players. The Industry's current and future market outlook concerning recent developments (which involve growth opportunities and drivers as well as challenges and restraints of both emerging and developed regions. Hydrogen Technology TIC Market Includes in-depth market analysis from various perspectives through Porter's five forces analysis and provides insight into the market through Value Chain. Reasons for the Research Report The study provides a thorough overview of the global Hydrogen Technology TIC market. Compare your performance to that of the market as a whole. Aim to maintain competitiveness while innovations from established key players fuel market growth. Buy this Premium Hydrogen Technology TIC Research Report | Fast Delivery Available - [220+ Pages] @ What does the report include? Drivers, restrictions, and opportunities are among the qualitative elements covered in the worldwide Hydrogen Technology TIC market analysis. The competitive environment of current and potential participants in the Hydrogen Technology TIC market is covered in the report, as well as those companies' strategic product development ambitions. According to the component, application, and industry vertical, this study analyzes the market qualitatively and quantitatively. Additionally, the report offers comparable data for the important regions. For each segment mentioned above, actual market sizes and forecasts have been given. Who should buy this report? Participants and stakeholders in the worldwide Hydrogen Technology TIC market should find this report useful. The research will be useful to all market participants in the Hydrogen Technology TIC industry. Managers in the Hydrogen Technology TIC sector are interested in publishing up-to-date and projected data about the worldwide Hydrogen Technology TIC market. Governmental agencies, regulatory bodies, decision-makers, and organizations want to invest in Hydrogen Technology TIC products' market trends. Analysts, researchers, educators, strategy managers, and government organizations seek market insights to develop plans. 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