Community and commerce: Weaving the story of Ramadan 2025
This article explores insights derived from a custom study the Amazon Ads team conducted with Global Web Index (GWI) exploring the diverse household roles that emerge during Ramadan, the journey of new product discoveries, the motivations driving shopping behaviours, and how brands can develop messaging to craft impactful marketing camp
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Hi Dubai
4 days ago
- Hi Dubai
Why Summer is the Best Time to Digitally Transform Your Business in Dubai
Digital transformation is now essential for businesses aiming to stay competitive in today's rapidly evolving global market. In a city like Dubai, where innovation thrives but business activity often follows a seasonal rhythm, does timing your transformation matter just as much as the strategy itself? Summer is often considered a slower period for many businesses in the region. But could that actually make it the most effective time to upgrade your systems, streamline operations, or adopt new technologies? With fewer day-to-day pressures and more room for focused planning, the summer months offer a valuable window for meaningful change. This article explores why summer can be an ideal period for digital transformation in Dubai. For small to mid-sized businesses in particular, it is a chance to reassess processes, implement improvements, and prepare for the busier months ahead by using the quieter season to get ahead. Understanding Business Cycles in Dubai: Why Summer Slows Down Dubai's economy runs on a high-energy, fast-paced rhythm for most of the year. But when summer arrives, especially between June and September, there is a noticeable shift. Why does this seasonal slowdown happen, and how can businesses turn it to their advantage? The main factors include: Travel and school breaks: Many residents leave the city for extended vacations, particularly during school holidays. This leads to reduced foot traffic for retail, food and beverage, and consumer-facing services. Climate conditions: With temperatures regularly exceeding 40°C, outdoor activities decrease significantly. Many indoor businesses also adjust their working hours or operations. Ramadan and Eid: In some years, key summer months overlap with Ramadan and Eid. These periods bring shorter workdays and delayed project timelines due to cultural and religious practices. This slowdown is not unexpected. It follows a familiar pattern. However, instead of seeing it as idle time, many businesses in Dubai are now treating summer as a strategic window. With fewer customer demands, teams have the space to reflect, identify inefficiencies, and work on internal improvements that often get postponed during busier periods. So the question is, if summer gives you the room to breathe, why not use that space to move forward? Why Summer Is Ideal for Internal Process Overhaul Every business reaches a point where outdated processes start slowing things down—manual tasks take too long, customer service lacks consistency, or data sits in silos. But when is the right time to fix these gaps without disrupting day-to-day operations? In Dubai, summer provides a rare window of lower operational pressure, making it easier to step back and reassess internal systems without affecting service delivery. Here's why: Reduced client activity means less risk: With many customers on holiday or spending less time engaging with services, there's more room to test new systems and workflows without causing friction. With many customers on holiday or spending less time engaging with services, there's more room to test new systems and workflows without causing friction. Fewer urgent requests allow deeper focus: IT teams, consultants, and department heads can finally tackle the kind of improvements that usually get postponed, like process automation, data integration, or CRM upgrades. IT teams, consultants, and department heads can finally tackle the kind of improvements that usually get postponed, like process automation, data integration, or CRM upgrades. Staff are more available for training: With fewer meetings and client engagements, teams can be trained on new digital tools and platforms without the usual time crunch. For example, integrating a cloud-based ERP system or migrating to a new CRM platform usually involves back-end work, employee onboarding, and data migration—all of which require time and attention. Trying to implement these changes in Q4, when sales cycles peak, can result in more errors and resistance. Instead, summer allows for: Pilot programs and testing Internal feedback collection Gradual rollout across teams The question isn't whether your business needs digital tools—it's whether you're choosing the right time to install them. And summer might quietly be your best bet. Availability of Digital Talent and Vendors During Off-Peak Months Digital transformation often relies on third-party vendors, including consultants, software providers, cloud engineers, and automation specialists. But what happens when everyone's calendar is packed, and timelines keep getting pushed? This is a common challenge during peak business months in Dubai. Summer, however, brings a noticeable shift. Many service providers experience lower client activity between June and September, which translates into: Faster response times Greater availability for custom work Flexible pricing or short-term incentives This off-peak season often becomes a period when tech vendors and digital consultants are more willing to work on in-depth projects, pilot systems, or offer hands-on support. Rather than being one client in a queue, businesses transforming in the summer get more personalized attention and fewer delays. Let's take a practical example: Suppose you're planning to shift from a legacy accounting system to a cloud-based ERP. Doing this during Q4, when many companies are closing books, could result in long vendor lead times and minimal support. During summer, however, implementation timelines are shorter, testing is easier, and even vendor teams are less stretched. Also, with remote work becoming standard in the tech industry, access to regional and global digital talent is far more fluid. Freelancers and consultants who typically work with clients in North America or Europe may be more accessible due to their own summer lulls, giving Dubai-based businesses an unexpected advantage. Technical Improvements That Can Be Quietly Rolled Out in Summer Digital transformation doesn't always mean a complete system overhaul. Sometimes, it's about small, high-impact upgrades, the kind that make daily work smoother, data clearer, and teams more aligned. And summer provides the perfect backdrop for these updates. Here are some examples of technical changes businesses in Dubai are implementing during quieter months: Cloud Migration: Moving to cloud-based storage or infrastructure (e.g., AWS, Azure) is a common summer project. It improves data accessibility, reduces long-term costs, and strengthens disaster recovery, but it also needs careful planning and downtime windows, which are easier to manage when client activity is low. Moving to cloud-based storage or infrastructure (e.g., AWS, Azure) is a common summer project. It improves data accessibility, reduces long-term costs, and strengthens disaster recovery, but it also needs careful planning and downtime windows, which are easier to manage when client activity is low. Cybersecurity Updates: With the rise in cyber threats globally and regionally, summer is a smart time to strengthen security protocols. Upgrading firewalls, conducting penetration testing, or implementing multi-factor authentication (MFA) across systems is best done when fewer employees are online. With the rise in cyber threats globally and regionally, summer is a smart time to strengthen security protocols. Upgrading firewalls, conducting penetration testing, or implementing multi-factor authentication (MFA) across systems is best done when fewer employees are online. CRM and ERP Integrations: Businesses often use the summer to integrate customer relationship management (CRM) tools with accounting or inventory systems. These integrations—between tools like Salesforce, Zoho, QuickBooks, or SAP—streamline operations but require backend adjustments that are harder to perform during busy seasons. Businesses often use the summer to integrate customer relationship management (CRM) tools with accounting or inventory systems. These integrations—between tools like Salesforce, Zoho, QuickBooks, or SAP—streamline operations but require backend adjustments that are harder to perform during busy seasons. Automation of Repetitive Tasks: Tools like Zapier, Power Automate, or industry-specific bots can be configured to reduce manual tasks like data entry, invoice generation, or lead assignment. Summer allows teams to test and tweak these workflows with fewer interruptions. Tools like Zapier, Power Automate, or industry-specific bots can be configured to reduce manual tasks like data entry, invoice generation, or lead assignment. Summer allows teams to test and tweak these workflows with fewer interruptions. Website and App Optimization: Whether it's a UX redesign, improved mobile responsiveness, or faster load times, technical fixes on digital platforms benefit from having fewer users online. This minimizes disruption and allows for soft rollouts. It's not just about upgrading for the sake of it. It's about making focused, low-risk changes that compound in value by the time business activity ramps up again. The best part? These technical improvements are often invisible to customers, but deeply felt by teams once they return to full pace. So if you're wondering whether small upgrades are worth doing in summer, ask yourself: What daily processes are causing slowdowns that we finally have time to fix? Budget Planning: Making the Most of Mid-Year Allocations For many companies in Dubai, summer coincides with the mid-point of their fiscal year, or at the very least, a natural checkpoint to review financial performance and adjust future spending. But how does this relate to digital transformation? Mid-year is often when: Unused budgets from H1 are reassessed Q3 and Q4 strategies are finalized Upcoming investments are prioritized This creates a clear opportunity to redirect available funds toward internal improvements, especially those that might not require massive capital but yield high operational value. Digital transformation doesn't always mean multi-million dirham investments. In fact, many businesses begin with: Automation for HR or finance workflows Upgraded data dashboards for performance tracking Low-code tools to improve customer service response time Each of these can be scoped and deployed within a few months, precisely the timeframe that summer offers. Additionally, investing in digital tools during summer allows teams to settle into new systems before the busy year-end cycle begins. Instead of rushing implementation during peak demand periods, businesses can use Q3 for setup and testing, and enter Q4 fully operational. From a financial standpoint, spreading transformation investments throughout the year also helps manage cash flow and reduces the need for last-minute procurement under pressure. So if you're reviewing your spend and asking, 'Where can we get the most return before the year ends?', digital upgrades might be the most practical and impactful line item to consider. How Summer Prepares You for a Strong Q4 and Beyond In Dubai, Q4 is when things pick up pace—client meetings return, sales cycles accelerate, and most industries push to meet end-of-year targets. But how well a business performs during this period often depends on how well it was prepared during the quieter months. This is where summer transformation efforts show their real value. Here's how summer changes can pay off by the time Q4 begins: Smoother Workflows: New systems implemented in summer, like automated invoicing, updated CRMs, or restructured internal databases, allow teams to focus on selling, servicing, or delivering, not fixing. New systems implemented in summer, like automated invoicing, updated CRMs, or restructured internal databases, allow teams to focus on selling, servicing, or delivering, not fixing. Fewer Last-Minute Fixes: When IT teams use summer to patch vulnerabilities, optimize platforms, or upgrade tools, they reduce the risk of unexpected breakdowns or slowdowns later on. When IT teams use summer to patch vulnerabilities, optimize platforms, or upgrade tools, they reduce the risk of unexpected breakdowns or slowdowns later on. Better Data, Better Decisions: Upgrading analytics dashboards or integrating cross-department data sources during the summer leads to cleaner, more reliable reports. When Q4 targets need precise decision-making, your systems will already be ready. Upgrading analytics dashboards or integrating cross-department data sources during the summer leads to cleaner, more reliable reports. When Q4 targets need precise decision-making, your systems will already be ready. Stronger Team Readiness: Summer offers time to train staff on new tools and platforms. This way, once business speeds up, your team isn't scrambling to catch up—they're already operating with confidence and clarity. Think of summer as the 'maintenance window' of the business year—not because things break, but because it's the only time you can afford to pause, reflect, and improve. When used intentionally, this period helps businesses enter the most critical quarter not just ready, but ahead. Digital transformation is not a one-time project or a seasonal trend; it's an ongoing process. But choosing the right time to start can make all the difference in how smooth, effective, and disruption-free that process is. In Dubai's unique business environment, summer offers a combination of lower external pressure, higher vendor availability, and space for internal improvements. These conditions make it easier to implement meaningful digital changes, whether that's cloud adoption, process automation, system integration, or improved data access. Of course, transformation still requires planning, budget alignment, and team buy-in. But starting during summer gives you a head start when it comes to execution, testing, and readiness before the year's busiest months return. So while there's no perfect time to evolve your business, some windows make it easier to focus, act, and finish strong. Summer happens to be one of them. Also read: Digital Transformation Trends for Businesses in Dubai Explore how Dubai businesses are leveraging digital transformation for enhanced operations and growth. Discover real-world case studies and best practices. Top 10 Business Opportunities in Dubai for 2025 Discover the top 10 emerging business opportunities in Dubai for 2025, from renewable energy to AI and education, driving growth in a dynamic market. Business vs. Freelance in Dubai: Which Path to Choose in a Challenging Job Market? This article explores the options of venturing into freelance or leaping into entrepreneurship, providing insights to help you navigate Dubai's budding economy and make an informed decision about your professional future. Passion to Profession: A step-by-step guide to set up Home-Based Businesses in Dubai Have an undying passion that has the potential to bring money home? Get ready to enter the most vibrant market to sell your products/services and reach the right audience. Don't know where to start? No worries, we have got you covered.
Campaign ME
07-07-2025
- Campaign ME
Why algorithms need cultural intelligence
As AI transforms media planning across global markets, the MENA region presents a compelling paradox. On one hand, the region is witnessing a surge in artificial intelligence (AI) and automation, driven by a mobile-first population and governments investing heavily in digital transformation. On the other, its cultural complexity – spanning diverse languages, dialects, traditions and sociopolitical sensitivities – demands more cultural intelligence and a human-centric approach to media strategy. The promise and the paradox AI's potential in MENA is already materialising in meaningful ways. Leading telecom companies in Saudi Arabia, for example, are dynamically adapting media investments around cultural tentpoles such as Riyadh Season and Saudi National Day, using AI to optimise placement, content and timing. These are not 'one-size-fits-all' campaigns. They are highly responsive, tailored initiatives made possible by machine-driven data processing and prediction. Similarly, UAE banks and telecom operators are leveraging AI to deliver highly personalised, multilingual campaigns that track and adjust performance in real time. These organisations are not just reducing media wastage; they are achieving cultural relevance and responsiveness at scale. But here's where the paradox emerges: the very complexity that makes AI useful in MENA – scale, multilingualism, platform fragmentation – also exposes its limitations. Algorithmic models, regardless of sophistication, lack cultural fluency. For example, they can process data about Ramadan, but they can't understand the emotional weight of family gathering moments. They can optimise for Arabic keywords, but they miss the cultural subtext that determines whether a message resonates or offends. This tension between technological capability and cultural complexity isn't a problem to be solved – it's the new operational reality for media planning in MENA. Agencies that recognise this paradox early are positioning themselves to leverage AI's strengths whilst maintaining the human insight essential for meaningful audience connection. Beyond the human versus machine debate The next evolution of media planning in MENA is about architecting integrated systems where cultural intelligence guides algorithmic precision. The most successful media strategies emerging across the region share a common characteristic: they're built on structured partnerships between human intelligence and AI capabilities, with machines excelling at processing vast datasets, automating performance reporting, and enabling real-time optimisation, whilst humans focus on strategic thinking, cultural interpretation, ethical decision-making, and long-term brand stewardship. Consider the practical reality of programmatic media buying during cultural moments such as Eid or National Day celebrations. AI systems can instantly analyse millions of bid opportunities, optimise spending across platforms, and adjust creative rotation based on performance metrics. But determining whether a particular creative approach respects cultural values, resonates with family dynamics, or aligns with local celebration traditions requires human judgement informed by deep cultural understanding. The cultural intelligence imperative Media planners in the region aren't simply trafficking impressions or optimising cost-per-acquisition metrics. They're navigating an intricate cultural ecosystem that demands localised storytelling, ethical consideration, and nuanced audience understanding. Success requires knowing not just who the audience is, but what they value, how they interpret messaging, and why cultural context shapes every interaction. This cultural complexity creates a significant competitive advantage for agencies that understand it. Brands treating AI purely as a cost-saving tool inevitably lose ground to those leveraging it as a capability multiplier. The winning combination pairs AI's speed, precision, and scalability with human cultural depth, ethical accountability, and strategic vision. The integrated approach in practice Winning agencies across MENA are those simultaneously investing in both advanced AI tools and exceptional talent. Rather than deploying AI to replace planners, they're developing intelligent systems that eliminate routine tasks, empowering their teams to concentrate on strategic thinking and cultural insight. This integration manifests in several ways: Hybrid team structures: Data scientists work directly alongside strategists and media planners, ensuring technical capabilities align with cultural insights from project inception. Cultural training datasets: AI systems are trained not just on performance metrics, but on cultural relevance indicators, consumer behaviour patterns and local market nuances that influence campaign effectiveness. Human-guided machine learning: Feedback loops enable experienced planners to shape algorithmic learning, ensuring AI systems evolve with both cultural sensitivity and performance efficiency. Holistic success metrics: Campaign evaluation extends beyond clicks and conversions to include cultural impact, brand relevance and audience connection. The bottom line AI, on its own, cannot build meaningful relationships with audiences. It can help deliver messages, but it cannot shape them. That remains the domain of planners, creatives, and strategists. And in a region as evolving and culturally rich as MENA, that human element isn't optional – it's essential. Ultimately, this is not about choosing between human or machine; it's about designing an integrated system where each elevates the other. A future where AI drives scale and efficiency, whilst human intelligence ensures it lands meaningfully, ethically, and effectively. By Yasmine Hussein, General Manager, Initiative UAE
Martechvibe
07-07-2025
- Martechvibe
Shirofune Enhances Ads Automation with AMC Integration
With AMC integration, Shirofune can now optimise bids based on indicators like New Customer Acquisition Cost, New Customer ROAS, and predicted LTV, enabling advertisers to maximise long-term revenue from their campaigns. Staff Writer less than a minute ago Shirofune , the platform for digital advertising automation, has announced an upgrade to its automation tool through integration with Amazon Marketing Cloud (AMC), Amazon Ads' data clean room. This enhancement allows advertisers to automatically optimise their Amazon campaigns based on predicted Lifetime Value (LTV). Shirofune will provide reporting for metrics not available in the standard Amazon Ads interface, including New Customer Acquisition Cost, New Customer ROAS, and LTV. Mitsunaga Kikuchi, Founder and CEO of Shirofune, said, 'This integration with Amazon Marketing Cloud represents a major step forward in our mission to make ad automation not just easier, but smarter.' 'By unlocking predictive metrics like Lifetime Value and New Customer ROAS, we're helping advertisers move beyond short-term performance and optimise for real business growth.' 'We built this integration to make advanced advertising analytics accessible to everyone—not just data scientists. With no complex setup, any advertiser can now take advantage of LTV-based automation with just a few clicks.' ALSO READ: Force Marketing Partners with automotiveMastermind With AMC integration, Shirofune can now optimise bids based on indicators like New Customer Acquisition Cost, New Customer ROAS, and predicted LTV, enabling advertisers to maximise long-term revenue from their campaigns. Additionally, by leveraging AMC's audience-building capabilities, Shirofune can automatically adjust bid weights to prioritise new customer acquisition and increase the share of new users. Predicted values are also calculated immediately using historical data, allowing advertisers to begin LTV-based optimisation from the moment integration starts, without waiting for new data to accumulate. Amazon Ads' native interface only shows short-term ROAS that aggregates all customer types. It does not display critical metrics like New Customer Acquisition Cost, New Customer ROAS, or LTV. With the AMC integration, Shirofune users can now view these metrics within the platform's dashboard and reports, gaining clearer visibility into the performance of key indicators for LTV-based advertising. Users are not required to know custom data processes. From the moment integration begins, Shirofune automatically fetches and matches the data from AMC, allowing even non-technical users to operate it easily. ALSO READ: CommBox Launches CommSite The Martechvibe team works with a staff of in-house writers and industry experts. 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Its workflow automation enables tasks like lead management and campaign execution and supports integration with popular marketing tools to streamline processes. VISIT WEBSITE Tealium is a comprehesive customer data platform helping brands orchestrate and manage their data activation from a marketing standpoint. Its AudienceStream CDP functionality enables marketers to create custom campaigns via 1300+ integration options for several use cases. VISIT WEBSITE Qualaroo is a saas-based online survey creator offering Qualaroo Nudge, a proprietary technology for uploading custom properties for airtight targeting. It enables marketers to 'nudge' when user clicks on a page element, helping them to target visitors on their real-time activity. VISIT WEBSITE Zendesk is a Danish-American company that offers software-as-a-service products with the capabilities of omnichannel integrations. Its omnichannel messaging platform enables sales and marketing teams to easily track and consolidate customer tickets from various sources, ensuring enhanced customer experiences. VISIT WEBSITE WebEngage is an all-in-one marketing platform that integrates omnichannel engagement with live analytics features. It offers AI/ML-driven product recommendations engine that enables marketers to boost conversion for all channels, including the web and mobile apps. VISIT WEBSITE Sprinklr is a comprehensive enterprise software company offering omnichannel support capabilities for all customer-focused marketing functions. It provides no-code, easy-to-build API integrations to access real-time customer data from multiple sources — such as CRM, CDP and ecommerce platforms. VISIT WEBSITE SAP provides omnichannel marketing capabilities through its flagship product: SAP Emarsys. By accessing its purpose-built reports, teams can determine the effectiveness of their marketing campaigns, segments, and channels in achieving sales goals. Its B2B account engagement features let brands deliver predictable and personalised marketing-led B2B insights at scale. VISIT WEBSITE MoEngage is a global AI-driven marketing platform that enables brands to orchestrate omnichannel campaigns from a single intuitive interface. Utilising MoEngage's User Path Analysis capabilities, marketing teams can target customers across 10+ channels, depending on their purchase behaviour. VISIT WEBSITE Intuit Mailchimp is an AI-powered omnichannel platform that offers email and marketing automation functions. With its customised pre-built audience segments, marketers can scale their campaigns based on individual contacts' demographic information and shopping behaviour. 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Leveraging its bots, ML, and AI technologies, marketers can automate their marketing and sales processes. One of its popular offerings is Automation Co-Pilot, a genAI-powered assistant that empowers businesses to create and summarise content. VISIT WEBSITE Appian is a global technology provider, delivering end-to-end process automation with RPA, AI, IDP and API integrations. Utilising the readily available APIs of this low-code platform, teams can create a series of connected digital business applications including customer management and marketing. VISIT WEBSITE Powered by Zoho Corporation, Zoho Analytics enables marketers to track all critical metrics in a single platform to enhance marketing outcomes. The company offers 75 pre-built data visualisation reports and dashboards on marketing performance for collaborative analysis. With its AI-powered assistant, marketers can generate automated insights, predict future trends, and configure smart alerts. 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VISIT WEBSITE Microsoft Clarity is a behavioural analysis tool that helps marketers understand user interaction with their website. It supports features like Session recordings, Heatmaps, and ML insights in real time. Processing more than a petabyte of data from over 100 million users per month, Clarity accommodates limitless traffic for various marketing measurements at scale. VISIT WEBSITE Powered by AI-led insights, Merkle offers scalable marketing analytics and CX technology solutions, helping brands to optimise their campaigns. Some of its flagship solutions are Measurement & Media analytics, Consumer & Experience insights, and Product & Market intelligence. VISIT WEBSITE Hubspot offers marketing analytics and dashboard software, enabling businesses to make data-backed decisions for use cases, such as revenue generation, site analytics and detailed reporting. Leveraging the capabilities of its multi-touch revenue attribution model, marketers can monitor real-time website traffic via unique tracking codes. VISIT WEBSITE Google Analytics is an open-source analytics tool by Google, enabling marketing teams within organisations to better understand their customers via valuable insights. Consequently, businesses can use those insights to take action, such as website improvement and tailored audience list creation. VISIT WEBSITE Adverity is an integrated data analytics platform, enabling marketers to automate their customer's data integration and visualisation functions. It offers 600+ pre-built data connectors to popular marketing platforms, social media networks, SEO tools, and marketing automation solutions. The platform also provides pre-build dashboards to generate tailored reports. VISIT WEBSITE Adobe Experience Cloud offers Adobe Analytics and Adobe Target within its analytics tools solutions, enabling marketers to execute in-depth analysis of their customer data. Adobe Analytics allows the sales and marketing teams to mix, match, and analyse data from any digital point in the customer journey. VISIT WEBSITE Ahrefs features a suite of analytics tools under its Ahref Enterprise offering. It offers API and Looker Studio connectors, enabling marketing teams to elevate their SEO strategy with enterprise-grade and insights. Some of the criteria for its API endpoints include Backlinks, Organic & Paid Traffic, SERPs, Website health score and more. VISIT WEBSITE StackAdapt is a multi-channel programmatic advertising platform, enabling digital marketers to customise their strategy. It offers open and flexible DSP (Digital Signal Processing) capabilities for executing tailored ad campaigns. Furthermore, its ad previewer lets marketing teams preview video, display and native ads on desktop or mobile across 500+ publishers, covering 23 verticals. VISIT WEBSITE Rakuten is a global affiliate ad technology company, enabling advertisers to optimise their marketing strategies with data-driven insights. It offers AI-powered forecasting and benchmarking capabilities and dynamic multi-touch commissioning tools, allowing advertisers to customise their campaigns. It also supports first-party data collection integrations for both B2B and B2C marketers. VISIT WEBSITE Nielsen offers Nielsen Ad Intel, a cross-platform advertising intelligence platform with actionable insights to identify prospects, analyse brand strategies and learn from past advertising campaigns. It offers various advertising intelligence features such as ad spend monitoring, competitive benchmarking, global competitive insights and expert data harmonisation. VISIT WEBSITE Magnite is an independent sell-side advertising technology provider, enabling publishers to monetise their content across all screens and formats. It offers Magnite Streaming, a singular supply-side platform that merges technology from the Magnite CTV and SpotX platforms. Utilising this functionality, marketers can identify their potential audiences to restructure their targeting strategies. VISIT WEBSITE IBM offers a comprehensive suite of Watson Advertising to agencies and marketers. With Watson Advertising's AI-powered assistant, advertisers can customise their advertisements, based on real-time ad results. It also supports functionalities of cookieless advertising, ad fraud management and brand safety measurements. VISIT WEBSITE Google features a comprehensive list of AI-powered Ad tools under its Google Ads offering. Some of its popular tools include Keywords Planner, Ads Editor, Reach Planner, Ads Mobile App, Insights Finder, Ads API, and Recommendations Page. Additionally, it offers Google AdMob to help businesses plan their in-app revenue generation strategy. VISIT WEBSITE Criteo is an all-in-one connected commerce media platform, enabling marketers and agencies to scale their digital and physical assets. Leveraging the capabilities of its AI-powered technology, brands can develop strategies for intent-based product recommendations, multi-prolonged accessibility, contextual advertising, and more. VISIT WEBSITE Basis Tecnologies (formerly known as Centro), is a programmatic advertising platform, offering ad management tools for search, social and site direct via a single interface. Its flagship products are Basis Assistant and Basis Automate+. Basis Assistant is a Chrome extension, connecting 20+ platforms and tools, and Basis Automate+ is a digital advertising automation tool for simplifying campaign process. VISIT WEBSITE AppsFlyer is a mobile attribution company, helping mobile advertisers to identify their ad network. It offers a measurement suite, giving app marketers full visibility into their customer journeys while preserving their privacy. Utilising its AI-powered Creative Optimisation platform, marketers can formulate their creative strategy. VISIT WEBSITE Adtriba is a cross-channel digital marketing management platform based on data-driven attribution modelling. Its solutions include Adtriba Triangulation, enabling advertisers to witness the integration of diverse measurement methods, such as Marketing Mix Modelling (MMM), Multi-Touch Attribution (MTA) and Incrementality Testing. VISIT WEBSITE Adobe Experience Cloud offers connected advertising solutions with its natively integrated Adobe Advertising platform. Its consultancy-based reporting options come with AI-powered optimisation features, helping advertisers analyse their ad performance via 200+ measurement metrics. Utilising its connected TV (CTV) and search, social, and commerce tools, marketers can optimise their customer acquisition strategy. VISIT WEBSITE specialises in Conversational AI, generating autonomous conversations that appear human-like. These conversations form the foundation of brand engagement. Their AI-powered, no-code Dynamic Automation Platform manages around two billion conversations from a multitude of channels in numerous languages. VISIT WEBSITE Sprinklr offers a comprehensive suite of 250+ AI-intent bot templates for various industry verticals to accelerate bot development. Its specialised AI and compliant rule engine enables marketers to modify and automate their promotional campaigns for better engagement via suggestion-based personalised bots. VISIT WEBSITE Meta's new class of generative AI features and creative tools allow users to create and share custom stickers or update the visual style of their photos with a simple text prompt. They can also chat with 28 different AIs and get unique perspectives on topics like travel, games and food. VISIT WEBSITE is a UI-based platform that allows marketers to create a chatbot quickly and deploy it easily on multiple channels. Leveraging the capabilities of its conversational builder, enterprises can build the Dialogflow using dialogue messages. Some of its popular offerings include XO: Experience Optimisation and GALE(Beta). VISIT WEBSITE IBM watsonx Assistant is an interactive virtual agent that utilises natural language and AI, enabling users to set it up on their app and website. It offers fast and accurate responses to customers, enhancing their overall experience and satisfaction with its adaptive learning capabilities. VISIT WEBSITE Haptik helps enterprises manage their customer lifecycle with generative AI-powered conversational solutions to boost marketing and sales. It offers Contakt and Interakt to enhance overall CX, where Interakt enables marketers to send hyper-targeted and personalised campaigns to drive customers to take action on WhatsApp. VISIT WEBSITE Dialogflow is an all-in-one platform for developing chatbots, voice bots, and virtual agents using natural language understanding and Google AI. It helps marketing teams create conversational agents that can handle common customer requests and issues, such as FAQs, and order status at scale. VISIT WEBSITE Dialpad is a fully integrated unified conversation intelligence platform that utilises ongoing ML(Machine Learning) algorithms and does not require coding to configure a chatbot. It offers real-time insights and tips, helping marketing teams customise their approach for every customer. VISIT WEBSITE is a low code-no code, enterprise-grade generative AI platform offering readily available LLMs for CX transformations. Its omnichannel reporting and analytics suite for marketing enables organisations to streamline their customer journeys. VISIT WEBSITE is a global conversational AI technology provider optimised for operational efficiency at scale. It offers self-learning AI capabilities that emphasise Natural Language Understanding (NLU) along with intent suggestions. VISIT WEBSITE Avaamo is an all-in-one conversational AI platform for enterprises offering a suite of industry-specific skills developed to automate and resolve common use cases. It offers Outreach, which enables marketers to educate and engage with customers across existing touchpoints through proactive and personalised communication. VISIT WEBSITE Amazon Lex offers fully managed conversational AI interfaces with advanced natural language models to design, build, test, and deploy conversational interfaces in applications. It enables sales and marketing teams to automate user tasks in their applications like the CRM and across any digital channel. VISIT WEBSITE Zendesk is an AI-powered customer feedback software provider, offering customer satisfaction (CSAT) software to businesses across multiple industries. Its marketplace offers 1600+ apps and integrations, enabling marketers to create a complete customer feedback system. VISIT WEBSITE UserVoice provides product feedback management software for SaaS businesses. Its UserVoice Validation tool delivers actionable user insights to inform roadmap strategy. From testing ideas to ensuring satisfaction with released features, it helps research and marketing teams gather quick user feedback throughout the entire product lifecycle. VISIT WEBSITE Twilio provides integrated Mindful Feedback functionality within its Flex offering, enabling marketers to automatically take action based on real-time customer feedback. It automatically collects customer feedback after Flex interactions by capturing feedback over post-call voice IVR, outbound voice IVR, conversational SMS, Web SMS, email, and web surveys. VISIT WEBSITE Trustpilot offers ML and AI-powered feedback management tools, helping marketers build trust and loyalty through customer reviews. Its AI-driven Review Insights tool enables marketers to identify growth areas from negative feedback, whereas its Image Generator tool lets them enhance social media engagement. VISIT WEBSITE Survey Monkey is a global online survey and forms tech stack provider, offering AI-fueled market research solutions to businesses. Its enterprise feedback management program provides 250+ templates with the capabilities of customisation, allowing organisations to build tailored survey forms. VISIT WEBSITE Sprinklr is a unified customer experience platform (CXM), offering AI-powered feedback management capabilities with its flagship product: Sprinklr Surveys. It integrates solicited customer feedback with unified-CXM data, enabling brands to derive meaningful, actionable insights. Utilising its genAI-powered survey builder, marketers can create conversational surveys to streamline their NPS strategies. VISIT WEBSITE Salesforce is a comprehensive customer-oriented technology provider offering a feedback management suite. Salesforce's survey responses help marketers create personalised surveys based on their existing customers' data. Some of the supported applications of its feedback management platform are genAI-powered survey form development and sentiment-insights-based survey collections. VISIT WEBSITE QuestionPro is an online feedback software provider, offering ready-made survey templates to businesses across 40+ countries. Leveraging the capabilities of its customer satisfaction templates, advertisers and marketers can create and gather tailored questions. VISIT WEBSITE Qualtrics is an all-in-one customer experience solution provider, offering website & app feedback tools for organisations to collect customer feedback efficiently. Its digital experience analytics capabilities combined with DXA integrations, bring together verbal and behavioural data for in-depth analysis of user feedback. VISIT WEBSITE HubSpot is a one-stop marketing platform, providing customer feedback software under its Service Hub offerings. Its pre-built APIs include net promote score (NPS), customer effort score (CES), and customer satisfaction (CSAT) surveys, allowing marketers to strengthen their customer loyalty strategy. VISIT WEBSITE Medallia is a comprehensive platform, enabling marketers to capture feedback from all customer touch points. Some of its popular feedback management software capabilities include Sense360 for analysing consumer spending, Medallia Video to automatically extract meaningful insights from customer's feedbacks and Agile Research for creating branded surveys in real-time. VISIT WEBSITE Zeotap lets brands integrate, unify, segment and orchestrate customer data, fostering a cookieless future. It offers a 'Non-Customer Entity Data' feature that helps marketers to integrate both customer and non-customer entity data. VISIT WEBSITE Twilio provides, Twilio Segment, an AI-powered CDP, enabling marketers to streamline their personalised customer engagement journeys. It brings together clean, consented customer data for real-time insights with 450+ pre-built connectors. VISIT WEBSITE Syntasa provides data-ready CDP capabilities, equipping marketers with essential tools to prepare their customer data. It offers real-time sentiment analytics capabilities, helping enterprises derive behavioural insights from unified user profiles to foster hyper-personalised experiences. VISIT WEBSITE SAP is a company-wide customer data management platform, helping marketers improve engagement, conversion, and retention. It offers a genAI-powered data model, enabling enterprises to unify their B2B and B2C customers' profiles to reach their personalisation goals. VISIT WEBSITE Oracle is a global database management company, providing CDP solutions, under its flagship product: Oracle Unity. Its AI-powered models enable marketers to create hyper-personsalised campaigns with predictive insights by streamlining real-time customer data from heterogeneous sources. VISIT WEBSITE Growthloop is a composable CDP platform, allowing marketing and sales team to action their data at scale. It offers GrowthLoop Audience Builder, enabling marketers to initiate their lead generation functions. VISIT WEBSITE Adobe Experience Cloud offers a real-time CDP, letting users create high-value audience segments for B2C and B2B use cases across their marketing funnel. It follows a cookieless marketing approach to automatically unify customer data across various online and offline channels in real-time. VISIT WEBSITE ActionIQ is a composable CDP platform that offers audience segmentation, acquisition marketing, and Customer 360 capabilities. It integrates analytical tools, enabling marketers to collect and analyse their first-party customer data at scale. VISIT WEBSITE Zoho CRM leverages automation and comprehensive analytics to empower any sales team, fostering stronger customer loyalty. Ideal for both small businesses and enterprises, this software enables enhanced productivity and tailored solutions through predictive intelligence. VISIT WEBSITE Zendesk offers Zendesk Sell, an easy-to-deploy CRM platform that is simple to deploy and navigate, catering to businesses of any scale. Its mobile-friendly Sell app has the functionalities of geolocation, helping sales and marketing teams. Offering an all-in-one CRM platform, organisations can implement use cases like prospecting, engagement, lead generation and communication capabilities. VISIT WEBSITE SugarCRM is a global CRM software provider, helping marketing, sales, and service teams improve efficiency through automation, data, and intelligence in near real-time. It offers Sugar Market, an all-in-one marketing automation platform that helps marketers to automate their campaign with higher ROI. VISIT WEBSITE Salesforce is a one-stop sales and support CRM software that regularly updates customer records, tracks emails and calls, and creates organised support processes for quicker customer responses. Its simple and scalable infrastructure is ideal for businesses of all sizes. VISIT WEBSITE Pipedrive stands out with its emphasis on automation, tailorability, and seamless integration. Purposefully built to enhance the efficiency and productivity of sales professionals, this CRM solution has an intuitive setup and robust capabilities. It facilitates lead generation, comprehensive sales analytics, and seamless business expansion. VISIT WEBSITE Oracle NetSuite CRM, a component of Oracle's business software suite, is for all midsize and booming businesses that want a comprehensive, integrated CRM solution with ERP capabilities. Using it, customers and partners can directly interact with the platform, freeing the additional work load for their sales team. VISIT WEBSITE Microsoft Dynamics 365 Sales represents a robust cloud-based CRM solution brimming with features such as pipeline assessment, relationship analytics, and conversational intelligence. It utilises AI-powered insights to provide actionable intelligence via predictive analytics, lead scoring and sentiment analysis. VISIT WEBSITE Less Annoying is a CRM software that utilises a straightforward search feature within its contact management system, making it easy to track contacts. It is ideal for small-sized businesses and offers a highly intuitive and user-friendly interface. VISIT WEBSITE Insightly offers CRM software solutions for enterprises looking to understand their audience data across various marketing functions. It integrates seamlessly with third-party apps, streamlining workflow automation, including bulk emailing and report generation. VISIT WEBSITE HubSpot's sleek dashboard with consolidated CRM tools simplify complex customer data, further transforming it into meaningful insights. Complementing typical CRM functionalities, HubSpot provides tailored options, including conversation intelligence and email monitoring. VISIT WEBSITE Apptivo delivers adaptable and web-based CRM solutions, enabling marketing and sales teams to streamline all customer service requirements across various devices and browsers. Despite its focused feature set, it encompasses over 65 interconnected applications alongside a robust sales pipeline management tool, ensuring efficient tracking of potential leads without any downtime. VISIT WEBSITE Sitecore offers composable cloud solutions with its flagship products, Sitecore Experience Platform(XP) and Sitecore Experience Manager (XM). They help marketers to overcome scalability challenges. Some of its features include intuitive visual editing, headless delivery, marketing automation, scalable personalisation, data and machine learning capabilities. VISIT WEBSITE Salesforce Experience Cloud is a platform that helps enterprises link clients, partners, and employees to securely exchange information and documents. Built on its Customer 360 platform, Salesforce's DXP ensures seamless integration with any solution in the Salesforce ecosystem. VISIT WEBSITE Oracle Cloud offers a comprehensive suite of platform-based marketing automation solutions for personalised B2B and B2C automation campaigns. Some of its featured products are Eloqua Marketing Automation, CrowdTwist Loyalty and Engagement, and Unity Customer Data Platform. VISIT WEBSITE Optimizely is a digital experience platform (DXP) provider that offers Optimizely One, an easy-to-use and fully integrated suite. It provides a single, unified workflow with thoughtfully embedded AI and machine-learning algorithms, accelerating work across the entire marketing lifecycle. VISIT WEBSITE OpenText offers a cloud-native, scalable platform for enterprises to streamline their marketing functions. It provides fully composable content management, digital asset management, creative workflows, personalisation, targeting and customer data technologies in one place, ensuring a holistic approach to B2B, B2E and B2C experiences. VISIT WEBSITE Neptune DXP is a PaaS(Platform-as-a-Service) provider, helping marketing teams build custom apps based on modular, reusable application building blocks. The company offers flexible environments to businesses across different verticals, further providing personalised digital solutions at scale. VISIT WEBSITE Magnolia is a composable DXP that comes with no-code connector packs and low-code micro-frameworks for third-party integrations. It also offers an open-source version alongside its commercial plans enabling enterprises to build tailored use cases. VISIT WEBSITE Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market. VISIT WEBSITE Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle. VISIT WEBSITE HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals. VISIT WEBSITE Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales. VISIT WEBSITE Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics. VISIT WEBSITE Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage. VISIT WEBSITE Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio. VISIT WEBSITE
