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Brad Pitt's 'F1' cruises to top of North America box office

Brad Pitt's 'F1' cruises to top of North America box office

Gulf Todaya day ago

"F1: The Movie," starring Brad Pitt as a washed up Formula One driver who gets one last shot at redemption, sped to the top of the North American box office in its debut weekend with $55.6 million in ticket sales, industry estimates showed Sunday.
"This is an outstanding opening for an original action sports drama," said David A. Gross of Franchise Entertainment Research, noting that both critics and audiences have loved the racing film from Apple and Warner Bros.
"How to Train Your Dragon," Universal and DreamWorks Animation's live-action reboot of the popular 2010 film, slipped to second place with $19.4 million, according to Exhibitor Relations.
The family-friendly film tells the story of a Viking named Hiccup (Mason Thames) who strikes up a friendship with Toothless the dragon.
In third place was Disney/Pixar Animation's latest original film "Elio," at $10.7 million in the United States and Canada.
"Elio" tells the story of a young boy who is mistaken by aliens as an intergalactic ambassador for Earth. The voice cast includes Oscar winner Zoe Saldana.
"M3GAN 2.0," the sequel to Universal's 2022 film about a murderous doll, opened in a disappointing fourth place with $10.2 million.
"The idea of a child-sized humanoid robot doll powered by AI generated a lot of interest the first time, but that interest has fallen apart," Gross said.
In fifth place was Columbia Pictures' zombie sequel "28 Years Later," which took in $9.7 million.
Critics' reviews and audience ratings have been strong for the Danny Boyle-directed threequel, which picks up -- as the title suggests -- more than a generation after the initial outbreak of the Rage Virus.
Agence France-Presse

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Apple's 'F1: The Movie' roars to top of US, Canada box office
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Apple's high-octane racing film "F1: The Movie" roared to the top of the US and Canadian box office this weekend, fuelled by star-power and a finely-tuned marketing campaign, according to Comscore. The movie, which stars Brad Pitt as a Formula 1 racer who returns to the track after an accident nearly ends his career, brought in $55.6 million in ticket sales in the two countries. That tally edged past the $45 million to $55 million pre-weekend domestic forecast from the Boxoffice Company. Worldwide receipts topped $88 million, propelled by the sport's strong fan base in Europe and Latin America. Racing films typically sputter in theatres, according to Daniel Loria, senior vice president of the Boxoffice Company, a theatrical ecommerce and data services firm. The most successful of the genre, the widely acclaimed Ford v Ferrari, opened to a modest $31 million in November 2019. "We haven't had that many movies about car racing that have broken through," Loria said. One notable outlier is the Fast & Furious action series that expanded beyond its street racing roots to include heists, espionage and an improbable moon shot. F1 had several factors weighing in its favor, helping to broaden its appeal beyond racing enthusiasts. The film's director, Joseph Kosinski, brought the same high-intensity cinematic treatment of Formula 1 racing that he lent to the fighter jet sequences in his 2022 movie, Top Gun: Maverick. Moviegoers who were polled by CinemaScore gave F1 an A rating, signalling their approval. Netflix's Formula 1: Drive to Survive series helped fuel the popularity of Formula 1 racing, particularly in the US. Apple also put marketing muscle behind its movie, an Apple Original Films production that Variety reported cost in excess of $200 million to make. The tech giant touted F1 during CEO Tim Cook's keynote address at this year's Worldwide Developers Conference, and offered a movie discount to iPhone users. Apple Music also amplified the film's soundtrack. Warner Bros, which marketed and distributed the movie, developed a bespoke campaign that emphasized the participation of Formula 1 world champion Lewis Hamilton in Europe and Latin America, while focusing on Pitt in the US. "It's very much like a perfectly coordinated pit crew in a race," said Paul Dergarabedian, senior media analyst with Comscore, an information and analytics company. "They shot this thing off the starting line with great success." F1 represents the biggest opening weekend for Apple, whose previous cinematic efforts, such as director Martin Scorsese's Killers of the Flower Moon, garnered critical acclaim but achieved modest results at the box office.

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'F1: The Movie' roars to top of US, Canada box office
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Apple's high-octane racing film F1: The Movie roared to the top of the U.S. and Canadian box office over the weekend, fuelled by star-power and a finely-tuned marketing campaign, according to Comscore. The movie, which stars Brad Pitt as a Formula 1 racer who returns to the track after an accident nearly ends his career, brought in $55.6 million (Dh204.19 million) in ticket sales in the two countries. That tally edged past the $45 million to $55 million pre-weekend domestic forecast from the Boxoffice Company. Worldwide receipts topped $88 million, propelled by the sport's strong fan base in Europe and Latin America. Racing films typically sputter in theatres, according to Daniel Loria, senior vice president of the Boxoffice Company, a theatrical e-commerce and data services firm. The most successful of the genre, the widely acclaimed Ford v Ferrari, opened to a modest $31 million in November 2019. "We haven't had that many movies about car racing that have broken through," Loria said. One notable outlier is the Fast and Furious action series that expanded beyond its street racing roots to include heists, espionage and an improbable moon shot. F1 had several factors weighing in its favor, helping to broaden its appeal beyond racing enthusiasts. The film's director, Joseph Kosinski, brought the same high-intensity cinematic treatment of Formula 1 racing that he lent to the fighter jet sequences in his 2022 movie, Top Gun: Maverick. Moviegoers who were polled by CinemaScore gave F1 an A rating, signaling their approval. Netflix's Formula 1: Drive to Survive series helped fuel the popularity of Formula 1 racing, particularly in the U.S. Apple also put marketing muscle behind its movie, an Apple Original Films production that Variety reported cost in excess of $200 million to make. The tech giant touted F1 during CEO Tim Cook's keynote address at this year's Worldwide Developers Conference, and offered a movie discount to iPhone users. Apple Music also amplified the film's soundtrack. Warner Bros, which marketed and distributed the movie, developed a bespoke campaign that emphasized the participation of Formula 1 world champion Lewis Hamilton in Europe and Latin America, while focusing on Pitt in the US. "It's very much like a perfectly coordinated pit crew in a race," said Paul Dergarabedian, senior media analyst with Comscore, an information and analytics company. "They shot this thing off the starting line with great success." F1 represents the biggest opening weekend for Apple, whose previous cinematic efforts, such as director Martin Scorsese's Killers of the Flower Moon, garnered critical acclaim but achieved modest results at the box office. "The film's outstanding debut reflects both the excitement of Formula 1 and the deeply emotional and entertaining story crafted by the entire cast and creative team," Zack Van Amburg, Apple's head of worldwide video, said in a statement.

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