logo
Target to end 12-year price match policy with Amazon and Walmart by July 28

Target to end 12-year price match policy with Amazon and Walmart by July 28

Time of India2 days ago
Target is ending its price-match policy with other stores like Walmart and Amazon after 12 years. The last day to use the current policy is Monday, July 28, 2025. This policy started in 2013 as a way to help shoppers get the lowest price by matching big competitors like Amazon, Walmart, Best Buy, and Toys R Us.
Even before that, in 2009, Target had a holiday deal called the Target Low Price Promise, which was only for select online stores. A Target spokesperson said most shoppers are using price match only to compare Target prices, not other retailers, as per the nj.com report.
Explore courses from Top Institutes in
Please select course:
Select a Course Category
ALSO READ:
$1 billion Bitcoin vanishes from Coinbase, whale move triggers massive liquidations - where did it go?
by Taboola
by Taboola
Sponsored Links
Sponsored Links
Promoted Links
Promoted Links
You May Like
Indian Investors Are Buying These Dubai Apartments—Here's Why
Binghatti Developers FZE
Explore
Undo
Why is Target stopping this?
The spokesperson also said Target wants to focus on giving everyday low prices, affordable store brands, and cool deals like Target Circle. Target Circle is Target's free membership program with special discounts and deals, as per the reports.
After July 28, Target will only match prices within its own system — like between stores and its website. For example, if something gets cheaper within 14 days, you can still ask Target to refund you the difference. This means external price matching is going away, but internal price protection stays, according to the report by nj.com.
Live Events
What this means for investors
Cutting price-match may help increase Target's profit margins, since they won't have to lower prices just to match competitors. It shows Target wants to focus on brand value, not a price war with Amazon or Walmart — a shift in long-term strategy, as mentioned in the reports.
The move might be to control costs better and protect earnings, especially during inflation or tight quarters. Some loyal shoppers may not like the change, which could cause short-term backlash or lower store traffic, according to the report by nj.com.
ALSO READ:
Judge Judy's net worth will make your jaw drop — see how the TV icon built her fortune
But if Target's own prices stay low with good deals, this might strengthen brand trust and loyalty, helping the stock in the long run. Investors should watch Target's Q3 earnings, shopper feedback, and price perception in the next 2–3 months, as per the reports.
FAQs
Q1. When is Target ending its price match policy with Amazon and Walmart?
Target will stop matching prices from Amazon, Walmart, and other stores on July 28, 2025.
Q2. Will Target still match its own prices after ending the price match with other stores?
Yes, Target will still match lower prices from its own website or stores within 14 days of purchase.
Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

PM Modi meets King Charles, India-UK sign Free Trade Agreement and more
PM Modi meets King Charles, India-UK sign Free Trade Agreement and more

India Today

time37 minutes ago

  • India Today

PM Modi meets King Charles, India-UK sign Free Trade Agreement and more

In this episode of World Today, the focus is on the historic India-UK Free Trade Agreement signed during Prime Minister Narendra Modi's visit to the United Kingdom. The deal aims to double bilateral trade to $120 billion by 2030, giving 99% of Indian exports duty exemption. PM Modi also raised the issues of economic fugitives and Khalistani separatists in the UK. PM Modi also met King Charles III at Sandringham House in the United Kingdom, shortly after the signing of the India-UK Free Trade Agreement. The meeting reflected the ongoing efforts to strengthen bilateral ties between the two countries. The programme also covers US Director of National Intelligence Tulsi Gabbard releasing documents implicating former President Obama in the 2016 election, which President Trump lauded. Other major stories include the acute, man-made hunger crisis in Gaza, protests in Ukraine over a new anti-corruption law, and French President Emmanuel Macron suing a US podcaster.

Such Deals Difficult To Achieve: Sunil Bharti Mittal To NDTV On India-UK Agreement
Such Deals Difficult To Achieve: Sunil Bharti Mittal To NDTV On India-UK Agreement

NDTV

time42 minutes ago

  • NDTV

Such Deals Difficult To Achieve: Sunil Bharti Mittal To NDTV On India-UK Agreement

New Delhi: Free trade agreements are not easy to bring about and the one between India and the UK -- signed during Prime Minister Narendra Modi's visit to the UK -- is a "historic moment" that will benefit both nations, Sunil Bharti Mittal, the Chairperson of Bharti Enterprises, has said. In an exclusive interview with NDTV, Mr Mittal, whose group has had a presence in the UK for over a decade, said this deal will not just benefit India's farmers, but her artisans, MSMEs and even professionals like doctors and lawyers. Why this deal worked out, he said, is a "high degree of complementarity" between India and the UK, unlike most cases where "what you want is what the other side resists and vice versa". "What did India give? A huge market. That is evident. Big talent pool. Very, very special ingredient today in the world. And then, of course, it has low-cost manufacturing availability. On the other hand, UK has technologies, especially high-tech ones on nuclear, space, on defence, biosciences," he said. This, he said, is where India can benefit by tying up with the British companies or British companies investing in India. It also allows UK access to India's small and medium industries -- leather, leather footwear, hand tools, machine tools, gems and jewellery. "There are lots of small, small things which are not made in the UK and are imported from China or other places, now get a leg up under this FTA. So you should start seeing the goods, which are currently at about $23 billion. The machine exports, $14 billion, could probably double from there," he said. All of this, he said, adds up to an "extremely high" complementarity -- "If you combine these two, it's a force multiplier," he added. The Free Trade agreement will also work well in favour of Indian professionals like doctors or lawyers who earlier had to get additional degrees or sit for exams if they wanted to practice in the UK, he said. "And equally, those people who are coming from here to India, because as you set up shops there from the British side, they will also need to send people. And recognizing the parity or creating a parity between the two sides on qualification will be helpful," Mr Mittal said. Chandrajeet Banerjee, the Director General of the Confederation of Indian Industry told NDTV that the FTA will also lead to free flow of talent, doing away with the earlier situation where visa proved a bottleneck. "The UK has limited professionals in many, many sectors. And their ability to service many companies, many industries which are investing into the UK would be limited given the lack of skills that are required in those sectors. So to that extent, I don't see that Indian companies would not be able to have their professionals being involved to grow in the UK, to bring in them," he said. "Mobility, again, has found a lot of mention in the trade agreement and it actually gets facilitated by this trade agreement and enhanced by this trade agreement," he added.

New Delhi opens govt procurement to UK companies
New Delhi opens govt procurement to UK companies

Economic Times

timean hour ago

  • Economic Times

New Delhi opens govt procurement to UK companies

Representational For the first time, India will open approximately 40,000 high-value contracts from central ministries and departments in sectors such as transport, green energy and infrastructure to UK bidders. UK-origin goods with just 20% domestic content will be treated as 'Class II' local suppliers under India's Public Procurement Order (PPO), a classification previously reserved for Indian suppliers with 20-50% local content under the CETA. India will offer concessions in government procurement to UK firms under the free trade agreement, a move experts see as a strategic shift away from using public procurement as a tool for domestic industrial development. After the UAE, India has opened its central government procurement for British companies, subject to certain conditions. "The GP chapter provides a legal guarantee for Indian suppliers to be treated on par with UK suppliers regarding social value considerations within procurement processes, ensuring a level playing field for Indian businesses to compete fairly," said an official.

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store