
Luxury vegan silk loungewear brand, niLuu, expands in the Middle East with a second outlet in the UAE
Offering luxury without compromise, all niLuu pieces are made using vegan silk and sustainable and ethical practices
Following huge popularity in the Middle East over the past two years, niLuu, a PETA-approved vegan silk and cruelty-free luxury loungewear brand, has expanded its presence in the region with new concessions at The Edit, a concept store in Dubai; at the luxurious Rubaiyat Saudi Arabia in Riyadh and Jeddah; Harvey Nichols Doha; at a temporary pop up at Westerly Boutique in Riyadh from 1st February until the 31st May; and is now also offering shipping to its loyal customers across the Middle East from its online store.
Originally from Miami, Florida, niLuu now has a total of six concessions across the GCC (the brand has been present at Atlantis, the Palm Jumeirah and Galeries Lafayette in Downtown Dubai since 2023), and the first international locations beyond the United States, where niLuu is available at renowned retailers such as Bergdorf Goodman and Neiman Marcus.
niLuu offers a range of elegant resort wear pieces, loungewear and sleepwear for women and men including kimonos, dresses, vegan silk shirts, pants, and sleep masks. These designs seamlessly blur the line between loungewear and outerwear, all while embodying Turkey's rich culture and spirit with bold and vibrant hues, eye-catching prints, and soft-brushed finish textiles. At the heart of the brand's ethos is a deep compassion for animals, drawing inspiration from the peace and harmony found in nature's flora and fauna. This inspiration is reflected in their coveted prints, diverse color palette, and varied textures.
Whilst focusing on meticulous and timeless construction, at the heart of the brand is a commitment to ethical, cruelty-free, sustainable environmental production and fair labour practices, from fair wages to workplace benefits and safe working conditions for everyone involved in the production process.
Each luxurious piece is hand-crafted from niLuu's signature vegan silk, produced from Cupro, a luxurious, biodegradable yarn made in Japan. Approved by PETA, this innovative fabric means no silkworms are harmed and no animal proteins are used in its creation. Asahi Kasei, the producer of Cupro, boasts an impressive 99.8% reuse rate for production waste.
niLuu also works with ECOVERO™ fibers, certified by the EU Ecolabel, ensuring that they meet high environmental standards throughout their lifecycle. These fibers reduce water usage and carbon emissions by 50% compared to conventional viscose.
Each niLuu piece is crafted by Serra Serra, a female-owned atelier in Bursa, Turkey, which provides sustainable employment and fair wages to local women. The brand's textile supplier, Turkish-based Ipeker, is renowned for its cruelty-free processes and low-impact dyeing methods, using less water and energy, and helping reduce the brand's carbon footprint.
Turkish-born Nilufer Bracco, niLuu founder and designer, launched her brand in Miami five years ago with a commitment to offering luxury without compromise and making choosing sustainable, luxury pieces as effortless as slipping on a silk robe. "Today's consumers are asking more from the brands that they buy and I set out to create timeless pieces that make the wearer feel beautiful, while contributing to a better world. Our vegan silk is just one way we are challenging the boundaries of luxury fashion and meeting the growing demand for luxury loungewear that doesn't come at the planet's expense.'
In addition to their environmental qualities, niLuu fabrics have qualities that are good for you. They have moisture control to help keep your skin and hair hydrated, and temperature controlling qualities to keep you cool along with being anti-static, machine washable, and breathable.
Nilufer continues, "The GCC market is very similar to Miami, with a comparable audience who appreciates high-quality, well-made clothing and stylish pieces suited to warm climates. Since launching in the UAE two years ago, we have received incredible interest and support, which has allowed us to expand further across the GCC. We are proud to serve a conscientious and thoughtful clientele in the region, where there is a genuine interest and appetite for luxury wear with a socially and environmentally ethical production process. I am excited for the future and the potential the Middle East holds for niluu."
To experience niLuu's stunning resortwear, visit their GCC locations or save on the carbon footprint and explore their eco-conscious collections online at niluu.com.

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VISIT WEBSITE Adobe Experience Cloud offers a real-time CDP, letting users create high-value audience segments for B2C and B2B use cases across their marketing funnel. It follows a cookieless marketing approach to automatically unify customer data across various online and offline channels in real-time. VISIT WEBSITE ActionIQ is a composable CDP platform that offers audience segmentation, acquisition marketing, and Customer 360 capabilities. It integrates analytical tools, enabling marketers to collect and analyse their first-party customer data at scale. VISIT WEBSITE Zoho CRM leverages automation and comprehensive analytics to empower any sales team, fostering stronger customer loyalty. Ideal for both small businesses and enterprises, this software enables enhanced productivity and tailored solutions through predictive intelligence. VISIT WEBSITE Zendesk offers Zendesk Sell, an easy-to-deploy CRM platform that is simple to deploy and navigate, catering to businesses of any scale. Its mobile-friendly Sell app has the functionalities of geolocation, helping sales and marketing teams. Offering an all-in-one CRM platform, organisations can implement use cases like prospecting, engagement, lead generation and communication capabilities. VISIT WEBSITE SugarCRM is a global CRM software provider, helping marketing, sales, and service teams improve efficiency through automation, data, and intelligence in near real-time. It offers Sugar Market, an all-in-one marketing automation platform that helps marketers to automate their campaign with higher ROI. VISIT WEBSITE Salesforce is a one-stop sales and support CRM software that regularly updates customer records, tracks emails and calls, and creates organised support processes for quicker customer responses. Its simple and scalable infrastructure is ideal for businesses of all sizes. VISIT WEBSITE Pipedrive stands out with its emphasis on automation, tailorability, and seamless integration. Purposefully built to enhance the efficiency and productivity of sales professionals, this CRM solution has an intuitive setup and robust capabilities. It facilitates lead generation, comprehensive sales analytics, and seamless business expansion. VISIT WEBSITE Oracle NetSuite CRM, a component of Oracle's business software suite, is for all midsize and booming businesses that want a comprehensive, integrated CRM solution with ERP capabilities. Using it, customers and partners can directly interact with the platform, freeing the additional work load for their sales team. VISIT WEBSITE Microsoft Dynamics 365 Sales represents a robust cloud-based CRM solution brimming with features such as pipeline assessment, relationship analytics, and conversational intelligence. It utilises AI-powered insights to provide actionable intelligence via predictive analytics, lead scoring and sentiment analysis. VISIT WEBSITE Less Annoying is a CRM software that utilises a straightforward search feature within its contact management system, making it easy to track contacts. It is ideal for small-sized businesses and offers a highly intuitive and user-friendly interface. VISIT WEBSITE Insightly offers CRM software solutions for enterprises looking to understand their audience data across various marketing functions. It integrates seamlessly with third-party apps, streamlining workflow automation, including bulk emailing and report generation. VISIT WEBSITE HubSpot's sleek dashboard with consolidated CRM tools simplify complex customer data, further transforming it into meaningful insights. Complementing typical CRM functionalities, HubSpot provides tailored options, including conversation intelligence and email monitoring. VISIT WEBSITE Apptivo delivers adaptable and web-based CRM solutions, enabling marketing and sales teams to streamline all customer service requirements across various devices and browsers. Despite its focused feature set, it encompasses over 65 interconnected applications alongside a robust sales pipeline management tool, ensuring efficient tracking of potential leads without any downtime. VISIT WEBSITE Sitecore offers composable cloud solutions with its flagship products, Sitecore Experience Platform(XP) and Sitecore Experience Manager (XM). They help marketers to overcome scalability challenges. Some of its features include intuitive visual editing, headless delivery, marketing automation, scalable personalisation, data and machine learning capabilities. VISIT WEBSITE Salesforce Experience Cloud is a platform that helps enterprises link clients, partners, and employees to securely exchange information and documents. Built on its Customer 360 platform, Salesforce's DXP ensures seamless integration with any solution in the Salesforce ecosystem. VISIT WEBSITE Oracle Cloud offers a comprehensive suite of platform-based marketing automation solutions for personalised B2B and B2C automation campaigns. Some of its featured products are Eloqua Marketing Automation, CrowdTwist Loyalty and Engagement, and Unity Customer Data Platform. VISIT WEBSITE Optimizely is a digital experience platform (DXP) provider that offers Optimizely One, an easy-to-use and fully integrated suite. It provides a single, unified workflow with thoughtfully embedded AI and machine-learning algorithms, accelerating work across the entire marketing lifecycle. VISIT WEBSITE OpenText offers a cloud-native, scalable platform for enterprises to streamline their marketing functions. It provides fully composable content management, digital asset management, creative workflows, personalisation, targeting and customer data technologies in one place, ensuring a holistic approach to B2B, B2E and B2C experiences. VISIT WEBSITE Neptune DXP is a PaaS(Platform-as-a-Service) provider, helping marketing teams build custom apps based on modular, reusable application building blocks. The company offers flexible environments to businesses across different verticals, further providing personalised digital solutions at scale. VISIT WEBSITE Magnolia is a composable DXP that comes with no-code connector packs and low-code micro-frameworks for third-party integrations. It also offers an open-source version alongside its commercial plans enabling enterprises to build tailored use cases. VISIT WEBSITE Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market. VISIT WEBSITE Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle. VISIT WEBSITE HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals. VISIT WEBSITE Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales. VISIT WEBSITE Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics. VISIT WEBSITE Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage. VISIT WEBSITE Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio. VISIT WEBSITE


Zawya
3 hours ago
- Zawya
Kuwait oil price up 79 cents to $71.65 pb
KUWAIT -- The Kuwaiti oil price rose by 79 cents to US 71.65 per barrel (pb) on Thursday, compared with USD 70.86 pb on Wednesday, said the Kuwait Petroleum Corporation (KPC) on Friday. Globally, price of Brent crude went up by 67 cents to USD 69.18 pb, and West Texas Intermediate crude rose by 78 cents to USD 66.03 pb. All KUNA right are reserved © 2022. Provided by SyndiGate Media Inc. (