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New York Post
2 days ago
- Health
- New York Post
My favorite beauty products for a budget-friendly glam are all under $25
New York Post may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. With a classic catalog of retinol creams, full-coverage foundations and shampoos to sort through at your favorite retailers, your subtotal can cost a pretty penny before you know it. Though I love those fancy formulas and splurge-worthy skincare items, I've learned — through research and years of product testing — that beauty doesn't necessarily have to break the bank. From best-selling Amazon products (including the retailer's beauty products on everyone's wishlists) to the best concealers and cream blushes you can get your hands on, I rounded up this year's must-have hair, makeup and skincare products — all under $25. In short, these are the products I'd express-order from Amazon if on a deserted island. If I could. Ahead, find the exclusive edit of the buzziest beauty products on the market. Rest assured these are the top products to try next if you want the best of beauty but don't want price tags to get the best of you. Amazon Pros: Sulfate-free, so offers a gentle cleanse Formulated with niacinamide and zinc to help hydrate the hair Cons: Overuse can lead to dry hair, so use every other day if you have fine to medium hair Meet the quiet champion in the drugstore aisle: the Dove Scalp+ Density Boost Hydrating Shampoo. Clocking in at under $12, this sulfate-free formula doesn't just promise healthier hair; it delivers it with clinical precision. Developed by dermatologists, it's part of Dove's Scalp+ Hair Therapy line, a range that speaks to the increasingly loud demand for hair care that treats the scalp with the same care we give our skin. In other words: this isn't just shampoo. Victoria Giardina The brilliance of the formula lies in its skincare-inspired simplicity. Packed with vitamin B3, zinc, peptides and moisture-balancing agents, it goes beyond surface-level cleansing to restore the scalp's ecosystem, which is essential for anyone experiencing thinning, dryness or dullness. After using this shampoo for more than a year, my scalp feels more hydrated and volumized at the roots. It may be a less-than-$25 product, but it's the unsung hero that's playing in the same league as high-end competitors — minus the inflated price tag and overhyped promises. And, let's not forget the ethics. Dove's formula is vegan, PETA-approved and free from sulfates and harsh stripping agents. In a market dominated by greenwashed marketing, that kind of transparency matters. But even if it didn't, the results speak for themselves. Best Conditioner: Aussie Miracle Moist Conditioner Amazon Pros: Helps detangle hair Smooths frizz Great for dry hair Cons: Packaging can be improved In an era where hair care shelves are crowded with $40 conditioners in minimalist bottles promising miracles, Aussie Miracle Moist Conditioner is a *true* miradcle. For less than $10, this drugstore staple delivers what many prestige brands only pretend to: real hydration, softness and manageability. Its formula, enriched with avocado and Australian jojoba oil, is a love letter to thirsty hair. It's not trying to be trendy or niche. It simply works, and the ends of my usually dry hair drink it up. What Aussie understands — and executes flawlessly — is that not everyone wants a 10-step routine to achieve good hair. Miracle Moist is about ease and payoff. It detangles in seconds, smooths frizz and leaves my hair feeling genuinely nourished. It doesn't just coat strands in synthetic silkiness; it revives them. Whether you're dealing with heat damage or dryness, this conditioner consistently shows up and delivers, with a creamy texture and clean-rinsing finish that rivals formulas three times its price. Oh, and it's also cruelty free, paraben-free and dye-free, and yet still somehow feels indulgent. It doesn't compromise results, which makes this a must-have in anyone's haircare routine. The miracles don't end here. You can score both the shampoo and conditioner for $15 on Amazon. Best Face Wash: Elizabeth Arden Eight Hour HydraPlay 2-in-1 Daily Cleanser Amazon Pros: Doubles as a face mask due to its creamy formula Helps mitigate the appearance of pores Absorbs well and creates a wonderful base for other skincare products or makeup Cons: Functions as more of a hydrating face wash than a deeply penetrating cleanser, which may not be the best fit for oily or acne-prone skin types Skip the 12-step beauty routine and complicated active ingredients. The Elizabeth Arden Eight Hour HydraPlay 2-in-1 Daily Cleanser is a refreshing return to effortless elegance. It's smart, effective and unpretentious — exactly what a cleanser should be. For less than $25, you'll be using a product that moonlights as both a gentle daily face wash and a skin-softening, one-minute mask. The texture alone, a dreamy whipped mousse, is enough to make washing your face feel like a small luxury. But this isn't just about indulgence; the results are there. At the heart of HydraPlay is a formula that reads like a skincare wish list: pink kaolin clay to purify without stripping, glycerin to replenish lost moisture and a ProRenewal Complex with pre- and post-biotics to support your skin's barrier like a good friend who texts you back. It's skincare that multitasks, quietly addressing everything from clogged pores to surface dryness, all while keeping your microbiome happy. The result? A complexion that feels smooth, balanced and — dare I say — glowy, without the tightness or irritation that so often follows a deep cleanse. It's one of my favorites, hands down. And if you need proof it's more than just pretty packaging, the formulation speaks for itself. After using, my skin feels healthier-looking, more moisturized and with less pores. Translation: you don't need a cleanser that'll cost you two Benjamins. Best Makeup Remover: Aveeno Positively Radiant Makeup Removing Wipes Amazon Pros: Gentle on the skin Actually removes all makeup Doesn't clog pores Cons: May be too drying for extremely dry or flaky skin types Aveeno's Positively Radiant Makeup Removing Wipes transform a simple cleansing step into a moment of skin-loving luxury, all without demanding a premium price. Priced well under $25, these wipes harness the power of soy extract to not only dissolve makeup but subtly brighten and even out my complexion whenever I use them on my face and eyelids. Their gentle, oil-free, sulfate-free and alcohol-free formula is a thoughtful nod to sensitive skin, delivering a soothing yet effective cleanse that feels anything but basic. Victoria Giardina They're even ophthalmologist-tested and safe for contact lens wearers, and effortlessly remove stubborn eye makeup without causing irritation or redness — a rare feat in the wipe world. Their non-comedogenic formula keeps my pores clear and skin breathable, and I always wake up with a fresh face rather than a breakout. Whether I'm rushing through my nighttime routine or in need of a oil-blotting-esque refresh, these wipes perform with an easy confidence that makes them an indispensable staple. This is a two-pack, which is still less than $25! Best Face Sunscreen: The Face Shop Hydro Sun Barrier Broad Spectrum SPF 45 Sunscreen Amazon Pros: Silky smooth, lightweight formulation Layers well underneath makeup with no white cast Contains niacinamide to help soothe the skin Cons: Isn't 100% fragrance-free, though not a dealbreaker Listen, I've tested a boatload of sunscreens (seriously, you should see my dresser drawer — and yes, I have a dresser drawer filled with SPFs). Throughout my many years of testing, I learned that not all sunscreens were created equal — and The Face Shop Hydro Sun Barrier Broad Spectrum SPF 45 Sunscreen is truly a standout. While I rated the La Roche-Posay Anthelios Clear Skin Sunscreen Broad Spectrum SPF 60 as the best face sunscreen I reviewed for most people, I've been resorting to this Korean beauty formula that's one of my favorite 2025 beauty launches. It's lightweight, doesn't leave a white cast and doubles as a silky smooth makeup primer. What's not to love? On its formulation, it's infused with niacinamide and calendula, allowing it to shield my skin from harmful UV rays but also brighten and soothe it, which visibly enhances my overall skin tone and texture. These ingredients work together to provide a subtle radiance, making the sunscreen a dual-purpose product that combines sun protection with serum-like benefits. This thoughtful formulation ensures that my face is in a state of perpetual nourishment, all while being protected throughout the day. Amazon Pros: Affordable price point Excellent value for the money, given its jar size Absorbs well and contains cocoa butter and vitamin E for long-lasting hydration Cons: Not 100% fragrance-free, so it may not be the best choice for extremely sensitive skin types It may be considered too thick for humid climates If there's one body cream that's earned its place as a holy grail for dry skin, it's the NIVEA Cocoa Butter Body Cream. This affordable gem delivers a level of nourishment that rivals high-end counterparts — without the inflated price tag. Rich but never clumpy, the cream melts into the skin with a silky ease, flooding my *very* dry elbows, knees and heels with 48 hours of moisture. The secret lies in NIVEA's signature Deep Moisture Serum, a tried-and-true blend that feels less like a skincare product and more like a rescue mission for parched skin. Victoria Giardina The luxurious infusion of cocoa butter is like no other; it's a decadent, vitamin-rich emollient that has long been a skincare staple for good reason. Combined with antioxidant-packed vitamin E, the formula hydrates and actively works to restore my skin's elasticity, luminosity and overall health. It's the one I turn to most because of how deeply nourishing it is. There's a subtle, comforting scent of warm cocoa that lingers without overwhelming, making each application feel like a small act of self-care. In short: this isn't just body cream: it's a ritual, wrapped in a jar. Key ingredients: Cocoa Butter, Vitamin E | Size: 16 ounces | Fragrance: Cocoa Amazon Pros: Contains hyaluronic acid to hydrate and nourish the skin Available in a generous roster of shades Ergonomic and practical applicator Cons: Not 100% full coverage, though not a dealbreaker Looking for a foundation that feels like luxury without the price tag? Enter the L'Oréal Paris True Match Nude Hyaluronic Tinted Serum — the beauty world's cheeky secret weapon. It's makeup and skincare all wrapped into one, dripping with 1% hyaluronic acid to deliver that fresh‑face glow while evening out your tone with sheer to medium coverage. Picture your skin in HD, but, you know, softer, smoother and plumper. I'm a bit skeptical of drugstore foundations, but this tinted formulation makes my skin feel naturally airbrushed while remaining lightweight and flattering. In one hand you've got luminous mineral pigments, and in the other, hydration that lasts. This tinted serum has an all‑day satin finish that's plumping, breathable and noncomedogenic. It glides on like water, blends like a dream (fingers give the most radiant payoff) and stays put long after your 9-to-5 (or full wedding day) without creasing or melting. While designer brands may charge triple for a tinted serum, this little wonder is less than $25. So yes, it truly is your true match. Best Concealer: NYX Professional Makeup Bare with Me Concealer Serum Amazon Pros: Affordable price point Glides onto the skin and feels like skincare, offering hydration to the skin Great for brightening and helping to correct dark circles Cons: Limited shade range May not be enough for those who need full coverage The NYX Professional Makeup Bare with Me Concealer Serum is a game-changing product that brings a fresh take on concealers. This lightweight, serum-like formula instantly gives a natural, radiant finish that comes with buildable coverage. Right off the bat, I noticed that it effortlessly blurs imperfections, dark circles and blemishes. It's also infused with skincare ingredients like aloe vera and cucumber extract to not only conceal but also hydrate and soothe my skin. That said, it's perfect for long wear. The formula is also noncomedogenic, which means it won't clog your pores, and it's suitable for all skin types, including my sensitive skin. For less than $15, it offers a skincare-like finish that I always gravitate toward. Victoria Giardina Versatile and creamy (without being goopy), the Bare with Me Concealer Serum sets itself apart from other drugstore options. It blends seamlessly into the skin, providing a smooth, skin-like finish that doesn't feel heavy or cakey. If you're looking for light coverage to even out your skin tone or need to build up to a medium coverage for more stubborn blemishes, this concealer offers you the flexibility to tailor it to your needs. The serum formula ensures that it doesn't settle into fine lines or creases, so it's especially apt for mature skin or anyone seeking a more youthful appearance. Shade range: 16 colors | Good for: Dark circles, blemishes Amazon Pros: Extremely gentle and soothing Lightweight and layerable Clean ingredients Cons: May feel too watery for some The Anua Heartleaf 77% Soothing Toner isn't just a toner — it's skincare therapy in a bottle. It's beloved for a reason, containing 77% heartleaf extract (yes, that's a lot), a botanical known in Korean herbal medicine for its anti-inflammatory, anti-redness and skin-purifying magic. When I use this product after my cleanser, I love how the lightweight, watery formula sinks in faster than a compliment on good skin, instantly calming irritation, bringing down visible redness and prepping my face like a blank canvas. Pro tip: soak a few cotton pads and press them onto inflamed areas for five minutes as a quick DIY calming mask. Where this toner really shines is in its quiet power. It's alcohol-free, fragrance-free and low-pH, meaning it respects your skin barrier instead of testing it. After cleansing, pat it gently into the skin with your hands; no need for cotton if you're aiming for full absorption. If your skin is dry or especially stressed, layer it. Yes, layer it. The '7-skin method' (applying toner in multiple light layers) makes this formula sing. It delivers bounce, hydration and visible clarity without any stickiness or shine. Key ingredient: Heartleaf Extract | Size: 8.45 ounces | Fragrance: None Best Razor: Billie Women's Shave Kit Amazon Pros: Produces a gentle, close chave The head is large enough to cut down shaving time Comes with a magnetic holder to place onto your shower wall Cons: The mechanism to replace the razor head could be more seamless and simple, though not a dealbreaker Shaving just got a serious upgrade, and it comes wrapped in a sleek matte handle with the name Billie. The Billie Women's Shave Kit is a thoughtfully engineered tool designed for real skin, real curves and real routines. At this point, it's basically the only one I use. With five ultra-sharp, nickel-free blades cushioned by aloe and charcoal shave soap, this razor glides like butter and leaves zero irritation in its wake. Whether I'm tackling tricky spots like knees and ankles or going for that all-over smoothness, Billie's pivoting head hugs every contour effortlessly. As someone prone to razor bumps, there aren't any nicks or bumps after using this tool, only a soft finish. Beyond the blade, Billie brings serious style and smarts to my shower. The magnetic holder is low-key genius (no more soggy razors laying around or questionable suction cups losing grip mid-rinse). The entire experience feels elevated: from the velvety handle (designed to never slip) to the easy snap-on cartridges that make blade-changing a breeze. It's minimal, it's functional and frankly, it looks like something I'm proud to display, not hide away in your caddy. And, perhaps the most refreshing part? Billie kicks the 'pink tax' to the curb. At less than $15 for the starter kit — which includes the razor, two refill cartridges, and the magnetic holder — it's high performance without the high markup. Refills are affordable, flexible via subscription and always cruelty free. This product is the new standard for shaving, and I recommend it to everyone. Best Makeup Primer: Neutrogena Healthy Skin Invisibly Radiant UV Primer SPF 30 Amazon Pros: Contains broad-spectrum SPF 30 that's recommended by dermatologists and protects against UVA and UVB rays Lightweight, blends well and cosmetically elegant Budget-friendly Cons: May be a bit too thin for some users, though isn't incredibly runny New from Neutrogena is its rockstar, less-than-$15 Healthy Skin Invisibly Radiant UV Primer SPF 30. It's a multi-functional product that combines skincare and makeup prep in one. This primer is impressively lightweight, provides a smooth, even base for foundation and offers the much-needed benefit of sun protection with broad-spectrum SPF 30. It's cosmetically elegant with an extraordinarily absorbable base. When I use it before my foundation, I instantly notice my skin looking more illuminated — simple radiance without that greasy feel or, worse: that unwanted white cast. It's the best makeup primer with SPF that I tested for its elegance and efficacy. In addition to SPF, this primer is infused with ingredients that promote healthier-looking skin. It contains a blend of antioxidants, including vitamins C and E, which help protect the skin from environmental stressors and free radical damage. These antioxidants not only work to protect your skin but also contribute to a more even, luminous complexion. So, I feel good whenever I use it. The primer is gentle on my sensitive skin, and I'd anticipate it working well on all skin types as it's not dryer nor greasy. It's also free from harsh chemicals or fragrances that could cause irritation. The inclusion of SPF 30 makes this primer an excellent option for daily use, as it provides essential sun protection while preparing your skin for makeup. It helps shield the skin from harmful UVA and UVB rays that contribute to premature aging and skin damage. Its smooth, radiant finish complements any makeup look, and I'm especially excited to continue using this Neutrogena primer during the warmer months. Size: 1 fl oz. | Base: Cream | Finish: Glowy | Best for: All Skin Types Best Eye Cream: Good Molecules Yerba Mate Wake Up Eye Gel Amazon Pros: Budget-friendly Instantly brightens, which is seriously impressive for a less-than-$10 product Feels silky smooth once applied Cons: Not much product in the tube, though not a dealbreaker If your under-eyes are crying out for a wake-up call, the Good Molecules Yerba Mate Wake Up Eye Gel is the kind of skincare SOS they've been waiting for. This cooling gel is powered by yerba mate extract, a natural source of antioxidants and caffeine that instantly perks up dullness and fatigue. The texture is light-as-air and absorbs in seconds, leaving no residue behind — just smoother, fresher-looking skin that feels as energized as it looks. From the first time I used this product, I was blown away. It's the product you reach for on those mornings when the snooze button won and you need to fake wide-awake in five minutes flat. What sets this brightening eye gel apart is its clean, targeted formula. It boasts caffeine to de-puff, peptides to firm and smooth and yerba mate to energize and protect — all working in harmony to revive the delicate eye area without overwhelming it. It layers beautifully under concealer, doesn't pill and won't irritate even the most sensitive skin. Plus, it's affordable enough to repurchase without flinching, which feels like a small luxury in a world where eye creams can cost more than a fancy dinner out. This isn't the kind of product that screams for attention; it quietly earns your loyalty with every early morning and late night. It's effortlessly effective, refreshingly straightforward and perfectly designed for real life. The silky texture is unbelievable, and it leaves an impressive glow that's worth screaming about (seriously). Best Blush: Versed Shade Swipe Blush Stick Versed Pros: Simple to apply with a brush or your fingers Best for travel Leaves your skin with a long-lasting flush of color Cons: Plastic cover sometimes becomes filled with product, though not a dealbreaker The Versed Shade Swipe Blush Stick is the blush BFF I never knew I needed. First off, the formula is a dream: creamy, lightweight and melts seamlessly into my skin, giving me that 'just pinched' flush without any staining or clown-face vibes. It's buildable, too. You can go from a whisper of rosy glow to a deep, camera-ready flush in a few swipes. It's truly so creamy, dreamy buildable and blendable, and that it breathes new life into my fair skin. However, its variety of shades complement any skin tone. In short: swipe, blend, blend and voilà — cheeks that look alive and effortlessly gorgeous. Now let's talk multitasking hustle. This chubby stick doubles as a lip tint or soft eyelid wash when you're going for that cute monochrome moment. Plus, it's clean (no fragrance or alcohol), full of skin-friendly emollients like caprylic triglyceride and coco-caprylate and priced less than $20. All in all, it's one my makeup bag needs at all time. Victoria Giardina Pros: Creamy finish 'The perfect nude pink lipstick' Cons: Packaging could be better, compared to some others tested For those who want to save money and have an everyday, pinky nude lipstick, run to L'Oreal Paris Glow Paradise Hydrating Balm-in-Lipstick with Pomegranate Extract (specifically, the shade '110 Pastel Exaltation'). Much to my delight, it measured up to some high-end lipsticks I've tried, its creaminess on-par with some $20 and $30 options in my makeup bag. The L'Oréal Paris Glow Paradise Hydrating Balm‑in‑Lipstick stands out as the ultimate nude lipstick thanks to its buttery balm-meets-pigment formula: infused with pomegranate extract, it delivers immediate hydration and a healthy, glassy sheen, yet still offers buildable color that flatters diverse skin tones. While the packaging could be more secure, the beauty lies in the formulation. It's worth every penny, and a good pick-me-up if you're seeking that nude-pink hybrid. How I tested An assortment of the beauty products I tested — all under $25. Victoria Giardina Ahead, here's the criteria for how I tested each beauty item under $25: Effectiveness: I evaluated how well each product delivered on its claims (including hydration, coverage and longevity). I evaluated how well each product delivered on its claims (including hydration, coverage and longevity). Ingredients: I reviewed the ingredient list for safety, quality and the presence of any potentially irritating or harmful substances. I reviewed the ingredient list for safety, quality and the presence of any potentially irritating or harmful substances. Application & Texture: I assessed how smoothly the product applied, absorbed or blended into my skin or hair. I assessed how smoothly the product applied, absorbed or blended into my skin or hair. Wear Time: I monitored how long the product lasted throughout the day under typical conditions, like heat, sweat and movement. I monitored how long the product lasted throughout the day under typical conditions, like heat, sweat and movement. Value for Price: I compared the overall performance and quantity of each product relative to its price, ensuring it offered good quality within the $25 budget. This article was written by Victoria Giardina, New York Post Commerce Journalist & Content Strategist, who has spent countless hours researching, testing hundreds of products and comparing the latest makeup, skincare, hair and beauty items and trends to determine what's truly worth your hard-earned cash. She evaluates formulas, textures, ingredients and more, in addition to consulting medical and industry experts. Some of Victoria's latest conquests include testing the best vitamin C serums on the market, and a rinse-and-repeat review of the best shampoos of 2025. Victoria, who received a beauty industry essentials certification from the Fashion Institute of Technology, has been creating shopping guides for the New York Post since 2021 and previously held positions at Insider Reviews and CNN Underscored.
Hindustan Times
14-05-2025
- Entertainment
- Hindustan Times
Get up to 70% off on trendy bags from top brands; Slay and save on stylish bags!
Ladies, if you've been carrying around the same tired tote since forever, it's time for a fashion intervention. Get ready to upgrade your arm candy because your favorite bag brands are now up to 70% off! So if you're into structured classics or quirky statement pieces, this sale has your name (and style) written all over it. From elegant slings to spacious shoppers, these trendy bags will be your new BFFs, carrying your world while making you look fab. Scroll through, shop smart, and let your bag do the talking! Zouk – Desi cool meets eco chic Zouk bags are like your favourite masala chai; modern, bold, and full of desi goodness. Proudly PETA-approved and 100% vegan, these bags blend Indian prints with urban silhouettes. Whether you're running errands or ruling your workday, Zouk's structured totes and chic slings add a cultural touch to your modern-day wardrobe. Plus, they're roomy enough to carry both your essentials and your sass. Caprese – The Italian daydream you can carry Caprese is your passport to effortless European glam. Think Santorini vibes with a side of practicality! With stunning shapes, pastel palettes, and a dreamy vibe, Caprese bags are made for brunches, boardrooms, and beachside escapes. They're classy without trying too hard, just like you on a good hair day. Add a little dolce vita to your everyday look! Lavie – Chic, functional, and ready for anything Lavie is for the girl who's got 99 things in her bag but messy style ain't one. From peppy prints to solid classics, Lavie has something for every mood and every mission, be it boss lady meetings or café catch-ups. These bags are a happy mix of trendy design and just-the-right-size functionality, so your style (and lip balm) is always within reach. Baggit – Cruelty-free, style-full Looking for a guilt-free glam upgrade? Baggit bags are 100% vegan, supremely stylish, and ready for all your fashion adventures. Whether it's a crossbody for coffee dates or a slouchy hobo for mall marathons, Baggit blends fashion with function effortlessly. Miraggio – Luxe vibes, affordable price tags Miraggio is the ultimate glam girl's dream. Every bag screams 'main character energy', with bold textures, shiny chains, and runway-ready vibe. If you love turning heads and collecting compliments, this is your bag soulmate. Perfect for parties, office OOTDs, and date nights where you want your outfit to pop, Miraggio serves elegance with a hint of drama. Lino Perros – Luxe looks, less spent Lino Perros delivers high-end vibes without blowing your budget. These bags are sleek, sophisticated, and practically made for those #OOTD shots. With buttery finishes, metallic accents, and timeless appeal, they're the perfect pick for the fashionista who loves luxury but also loves a deal. Ready to look rich without spending a fortune? Why settle for one when you can get more for less? With up to 70% off on top brands like Zouk, Caprese, Lavie, Baggit, Miraggio, and Lino Perros, this is the perfect excuse to refresh your bag wardrobe. Whether you want to level up your 9-to-5 or glam up your weekend looks, your dream bag is just a click away. Go ahead, treat yourself, you've earned it! Anarkali suits starting from ₹499: Spin into style with these stylish picks 8 best cotton suits under 1200 that will make you go WOW! 8 best baby luggage bags to add a cute touch while you travel with your little one Absolutely! From work totes to casual slings, these bags are both stylish and sturdy for everyday wear. Caprese and Lavie offer versatile designs that easily transition from work mode to weekend chic. Discounts may vary by style and brand, but many top picks are up to 70% off during the sale. Yes! Zouk and Baggit offer PETA-approved, cruelty-free options that don't compromise on style. Disclaimer: At Hindustan Times, we help you stay up-to-date with the latest trends and products. Hindustan Times has an affiliate partnership, so we may get a part of the revenue when you make a purchase. We shall not be liable for any claim under applicable laws, including but not limited to the Consumer Protection Act, 2019, concerning the products. The products listed in this article are in no particular order of priority.
CNN
21-04-2025
- Business
- CNN
Typology's new anti-aging eye serum is our beauty editor's secret to looking less tired
French skin care brand Typology is known for its pared back formulas and targeted approach, and CNN Underscored got an exclusive look at its new launch out today, the A30 Eye Serum for Fine Lines and Wrinkles. Gentle enough for nightly use, but plenty potent to make a difference, this formula packs in an anti-aging punch and is already showing its worth in my nighttime routine. As someone that struggles to stick to a consistent sleep schedule, I'm usually plagued by dark circles and I've been noticing more creasing in my under-eye area too. In the past, I've reached for expensive, rich eye creams that can fill in those areas, at least temporarily. To contrast, Typology's $54 eye serum (also available in a $31 half size) is light and only a drop or two is needed around each eye. Yet, I've already noticed an improvement in the shadows that lurk under my eyes — their surface area has diminished remarkably and even with the weightless feel of the serum, my under-eyes have stayed smooth and hydrated. My under-eye concealer has even lost out on some game time because I'm looking more awake. Typology A30 Eye Serum for Fine Lines and Wrinkles 0.1% Retinoids + Hyaluronic Acid This milky eye serum, made with a gentle retinoid and niacinamide, smoothes and brightens the delicate under-eye area, improving the look of eye bags. The launch adds to Typology's lineup of effective skin care that focuses on simple formulas, powerful ingredients and minimalist packaging. The brand is also PETA-approved vegan and cruelty-free and a certified B-corp, with its formulas being 100% formulated and manufactured in France. Typology also offers other eye treatments, such as the bestselling L33 Eye Serum with 5% Caffeine + 5% Niacinamide and A41 Eye Cream for Wrinkles and Fine Lines. The A30 eye serum seems to be the perfect middle ground between these. Since the stuff inside the bottle is the most important part, let's take a closer look at the formula. Retinol, a vitamin A derivative, is an anti-aging powerhouse, but it can be tricky to incorporate into your routine. The ingredient is known to cause dryness and irritation, which is why a low and slow approach is recommended. That means you'll generally want to start out with a product with a lower concentration, such as 0.1% or 0.2%, two to three times per week and build up to more frequent use from there. Since Typology's new eye serum is made with 0.1% of a retinoid (another vitamin A derivative that's like a gentler relative to retinol) that doesn't trigger irritation, it's a prime candidate for diving into retinols, retinoids and retinals (yes, those are a thing too). The specific retinoid chosen, hydroxypinacolone retinoate, is safe for sensitive skin and stimulates cell turnover, which helps with reducing fine lines and brightening the complexion. According to Typology, it conducted a self-assessment with 30 subjects with sensitive skin and 93% of testers reported no discomfort or dryness with daily use of the eye serum. However, you'll want to stick to nighttime application only, since the retinoid can still cause some sensitivity with direct sun exposure. To complement the retinoid's anti-aging properties, the eye serum features niacinamide and hyaluronic acid. The former is another dermatologist-favorite anti-aging ingredient that can even help with the tolerability of retinol, while the latter is similarly lauded by skin experts for its ability to plump and hydrate the skin. There are quite literally thousands of anti-aging products that promise to reduce wrinkles, tighten skin and restore baby-soft texture, so we know it's hard to gauge what actually delivers and what doesn't. I've admittedly seen at least three other eye cream launches come across my desk within the past month. So, to parse out what makes Typology's new eye serum stand out, I've enlisted the help of four other CNN Underscored editors, who all previously tested eye creams for mature skin. Like me, they've been giving the A30 eye serum a trial run for the past two weeks. The testers enjoyed the milky consistency of the eye serum and that it felt smooth and light on the skin. We liked that a little goes a long way, so you can definitely stretch your dollar and get the product to last (my personal estimation is at least a couple months). The outstanding highlight for myself and electronics writer Henry T. Casey was the eye serum's brightening effect. We both saw a notable improvement in our dark circles. While we can't weigh in on the wrinkle-reducing claims just yet, we're planning on continuing our testing for a few more weeks to see how it goes. The following FAQs have been answered by the writer, beauty and fashion editor Sophie Shaw. Should you use moisturizer after eye serum? Should you use moisturizer after eye serum? Like face serums, eye serum should be applied before your moisturizer. Typically, you want to apply lighter, water-based products first and then follow with your face moisturizer. Whether you actually apply your moisturizer to the eye area after using an eye serum is up to you. If you have dry skin, you may want the added hydration, but it might not be necessary for other skin types. Do you put eye serum on eyelids? Do you put eye serum on eyelids? No, avoid putting eye serum and other skin care directly on the eye lids. You don't want to get any product in your eyes. Eye serums, creams and treatments should be applied to the eye contour — the area around the orbital bones of each eye — and, optionally, beneath the brow bone. CNN Underscored has a team of skilled writers and editors who have many years of experience testing, researching and recommending products, and they ensure each article is carefully edited and products are properly vetted. We talk to top experts when applicable to make certain we are testing each product accurately, recommending only the best products and considering the pros and cons of each item. For this story, beauty and fashion editor Sophie Shaw and other CNN Underscored editors gave the Typology A30 Eye Serum for Fine Lines and Wrinkles a test run ahead of its launch. Shaw has previously covered the best under-eye patches, best moisturizers for dry skin and various anti-aging beauty topics.
Zawya
29-01-2025
- Business
- Zawya
Luxury vegan silk loungewear brand, niLuu, expands in the Middle East with a second outlet in the UAE
The US-based cruelty-free luxury brand first opened in the UAE in 2023 and is now available in five outlets across the GCC, and offers shipping to customers throughout the Middle East. Offering luxury without compromise, all niLuu pieces are made using vegan silk and sustainable and ethical practices Following huge popularity in the Middle East over the past two years, niLuu, a PETA-approved vegan silk and cruelty-free luxury loungewear brand, has expanded its presence in the region with new concessions at The Edit, a concept store in Dubai; at the luxurious Rubaiyat Saudi Arabia in Riyadh and Jeddah; Harvey Nichols Doha; at a temporary pop up at Westerly Boutique in Riyadh from 1st February until the 31st May; and is now also offering shipping to its loyal customers across the Middle East from its online store. Originally from Miami, Florida, niLuu now has a total of six concessions across the GCC (the brand has been present at Atlantis, the Palm Jumeirah and Galeries Lafayette in Downtown Dubai since 2023), and the first international locations beyond the United States, where niLuu is available at renowned retailers such as Bergdorf Goodman and Neiman Marcus. niLuu offers a range of elegant resort wear pieces, loungewear and sleepwear for women and men including kimonos, dresses, vegan silk shirts, pants, and sleep masks. These designs seamlessly blur the line between loungewear and outerwear, all while embodying Turkey's rich culture and spirit with bold and vibrant hues, eye-catching prints, and soft-brushed finish textiles. At the heart of the brand's ethos is a deep compassion for animals, drawing inspiration from the peace and harmony found in nature's flora and fauna. This inspiration is reflected in their coveted prints, diverse color palette, and varied textures. Whilst focusing on meticulous and timeless construction, at the heart of the brand is a commitment to ethical, cruelty-free, sustainable environmental production and fair labour practices, from fair wages to workplace benefits and safe working conditions for everyone involved in the production process. Each luxurious piece is hand-crafted from niLuu's signature vegan silk, produced from Cupro, a luxurious, biodegradable yarn made in Japan. Approved by PETA, this innovative fabric means no silkworms are harmed and no animal proteins are used in its creation. Asahi Kasei, the producer of Cupro, boasts an impressive 99.8% reuse rate for production waste. niLuu also works with ECOVERO™ fibers, certified by the EU Ecolabel, ensuring that they meet high environmental standards throughout their lifecycle. These fibers reduce water usage and carbon emissions by 50% compared to conventional viscose. Each niLuu piece is crafted by Serra Serra, a female-owned atelier in Bursa, Turkey, which provides sustainable employment and fair wages to local women. The brand's textile supplier, Turkish-based Ipeker, is renowned for its cruelty-free processes and low-impact dyeing methods, using less water and energy, and helping reduce the brand's carbon footprint. Turkish-born Nilufer Bracco, niLuu founder and designer, launched her brand in Miami five years ago with a commitment to offering luxury without compromise and making choosing sustainable, luxury pieces as effortless as slipping on a silk robe. "Today's consumers are asking more from the brands that they buy and I set out to create timeless pieces that make the wearer feel beautiful, while contributing to a better world. Our vegan silk is just one way we are challenging the boundaries of luxury fashion and meeting the growing demand for luxury loungewear that doesn't come at the planet's expense.' In addition to their environmental qualities, niLuu fabrics have qualities that are good for you. They have moisture control to help keep your skin and hair hydrated, and temperature controlling qualities to keep you cool along with being anti-static, machine washable, and breathable. Nilufer continues, "The GCC market is very similar to Miami, with a comparable audience who appreciates high-quality, well-made clothing and stylish pieces suited to warm climates. Since launching in the UAE two years ago, we have received incredible interest and support, which has allowed us to expand further across the GCC. We are proud to serve a conscientious and thoughtful clientele in the region, where there is a genuine interest and appetite for luxury wear with a socially and environmentally ethical production process. I am excited for the future and the potential the Middle East holds for niluu." To experience niLuu's stunning resortwear, visit their GCC locations or save on the carbon footprint and explore their eco-conscious collections online at
