‘Fear is profitable. Facts are boring': Masala Lab's Krish Ashok debunks seed oil myths in viral rant roasting health influencers

Economic Times

22-06-2025

iStock Krish Ashok, author of Masala Lab, dismantled the growing fear around seed oils in a viral Instagram video. With sharp wit and science, he debunked myths promoted by wellness influencers, emphasizing that moderation, not misinformation, should guide our diets. (Image: iStock)
'If the nonsensical fear of seed oils could be used as fuel, our rockets would have reached Jupiter by now.' With that blazing opener, Krish Ashok — author of Masala Lab, science communicator, and self-professed kitchen nerd — tore into the rising tide of fearmongering around seed oils in a recent Instagram video that has since sparked a wave of reactions.
In a landscape dominated by influencer-led panic over what to eat and what to fear, Ashok's calm, scathing, and science-backed takedown of the 'seed oils are poison' narrative has stood out. His video doesn't just offer clarity. It delivers a clinic in critical thinking disguised as a witty monologue.
Over two minutes, Ashok dismantles the pseudoscientific alarmism that has made seed oils the new villain in wellness circles. 'Yes, but seed oils oxidize when you heat them.' he mockingly mimics the common argument, before adding with sharp logic, 'So does every fat. Including your beloved ghee.' He then explains that in the human body — a steady 37°C — these so-called dangerous molecules are quickly broken down into 'water-soluble metabolites headed for your bladder.'
Referencing real-time health data and nutritional science, Ashok adds, 'The data shows people replacing saturated fat like ghee with seed oils consistently drop LDL and prevent cardiovascular death.' His sharpest jab? 'Meta-analysis, not memes or reels, drive dietary guidelines.' The quote, originally part of his Instagram video, has already started circulating as a counterpunch to diet culture misinformation.
View this post on Instagram
A post shared by Krish Ashok (@_masalalab)
Ashok also challenges the idea that industrial processing makes an ingredient inherently harmful. 'Industrial is not a synonym for diabolical,' he states. 'It's a synonym for I can afford oil today because extraction efficiency and shelf life exist.'
He explains that refining seed oils — often demonized as 'industrial' — simply removes undesirable elements like wax, proteins, and odor-causing compounds, which is why food tastes like food and not like bitter oil. 'Pressing, filtering, and deodorizing do not magically make poisons,' he says, calling out the alarmist logic of influencer nutritionists. For those insisting on replicating ancestral diets, he offers a scalding reminder: 'Sure, your ancestors didn't use seed oils. Their life expectancy was also 35.'The final punch lands with a truth too simple to trend. 'If your diet is full of fried food and snacks, it doesn't matter what oil you use… your arteries will get hurt,' he says. In other words, blaming one ingredient while ignoring broader eating habits is both lazy and misleading. He concludes, 'Eating less food is hard. Putting the blame on one ingredient is easy.' The reaction has been overwhelmingly supportive, especially among those tired of food being ruled by hysteria. One user commented, 'Meta-analysis and not memes drive dietary guidelines! 🙌' Another wrote, 'My dad is an oil technologist… and he always says — No oil is good or bad. It's the quantity that matters.'So next time you hear someone whispering that seed oils are 'toxic,' remember what Ashok said while laughing through the science: 'The only thing getting hurt is the feeling of scaremongering influencers who do not benefit if you are calm and sensible about food.'