Popular potato chip brand sold at Coles and Woolworths to end production
Outraged snack lovers have noticed that the entire Tyrrells range has quietly disappeared from Coles and Woolworths stores.
Coles confirmed to Daily Mail Australia that it no longer stocks the brand and directed customers to contact the supplier for more information.
Snackbrands Australia, the makers of Tyrrells, confirmed its demise, citing 'insufficient levels of consumer demand.'
'We always aim to bring delicious snacks to our consumers in line with their needs however we sadly had to retire the Tyrrells brand from the market due to insufficient levels of consumer demand,' a spokesperson said.
'We realise that there will always be true lovers of the brand out there however we need to balance the requirements of our consumers as well as our retail partners when making these tough decisions.'
Daily Mail Australia has contacted Snackbrands Australia and Woolworths for further comment.
Fans took to social media to express their disappointment at not being able to stock up before the range disappeared.
'It's been confirmed from Tyrells that Woolworths, Coles and IGA have stopped stocking these. Gone from their shelves without warning or even clearance tags. Didn't even get a chance to stock up,' a shopper fumed on social media.
'These were f***ing good, made in Australia with Aussie potatoes, and at $3.80 for 165g. Price does what it says, without stupid price hikes and fake offers.
'Maybe Colesworths couldn't deal with a product that didn't play their game?'
The post attracted a divided response.
'Damn, that's really disappointing. They were the best chips on the shelves,' a fan wrote.
Another added: 'These are the king of chips and I am heartbroken.'
Others weren't surprised to hear that the brand had vanished from store shelves.
'Worked at a servo and this brand was always getting thrown out because nobody wanted them, even when marked down for quick sale,' one Aussie wrote.
The Tyrrells range is still sold in selected Harris Farm stores.
Fans have also spotted the Tyrrells range in IGAs, 7-Eleven and The Reject Shop, as well as online on Amazon.
Originally created in Herefordshire in England, manufacturing relocated to Victoria in 2016, following its acquisition of Yarra Valley Snack Foods a year prior.
The move created 120 jobs in the Yarra Valley as the region became the first location for Tyrrells' production outside of the UK.
'Yarra Valley was already doing premium potato chips and vegetable crisps like us, and Australia now being one of the foodiest nations on Earth, we think the premium share of the market here will grow' then-chief executive David Milner told the Australian Financial Review at the time.
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