Raichur agri radio goes bilingual to reach global audience
Launched in 2023 with a frequency of 89.6 MHz under the title 'Krishi Samudaya Banuli Kendra', the station has so far only broadcast programmes in Kannada, reaching dozens of villages within 20 km radius.
Now, listeners can access agriculture-related programmes by downloading the Android app, KKCRS Raichur. This innovative broadcasting model was introduced on May 27 without any major announcement.
"We are now planning to broaden our outreach by offering information in English shortly. This initiative serves two purposes. Our farmers will be able to engage with experts from around the world, supported by our moderators.
Additionally, those interested in leveraging agricultural technologies and innovations will find it beneficial, as agriculture knows no boundaries," states vice-chancellor Dr M Hanumanthappa.
To turn this long-awaited vision into reality, UAS Raichur gathered the necessary infrastructure, including a well-equipped recording studio, cutting-edge technology, and a technical room. The directorate of agricultural extension is now prepared to broadcast programmes on FM radio, utilising technology that rivals that of any conventional radio station.
Given that a majority of mobile users possess Android devices, it is straightforward to install the app and tune into 'Kalyana Krishi Samudra Banuli Kendra,' explained VC Dr Hanumanthappa. He mentioned that the station will soon be the only agricultural radio station in the state to offer farmer-related programmes in multiple languages.
At present, various programmes are broadcast live daily from 6am to 9am and from 6pm to 9pm.
The KKCRS Raichur Android app has now come to the aid of thousands of farmers through web streaming. Additionally, programmes can be accessed by scanning the QR code created by the extension directorate of the University of Agricultural Sciences using an Android mobile device.
Programmes covering topics such as research scientists, agricultural extension units, horticulture, animal husbandry, university information, various projects, documentaries, interviews with agricultural scientists and progressive farmers, the introduction of agricultural technologies, field experiences, weather reports, as well as entertainment, satirical dialogues, debates, and the promotion of rural agricultural literature and arts will now reach hundreds of thousands of farmer friends globally through the Kalyana Krishi Samudra Banuli Kendra.
The university is organising a formal launch for the event, and the schedule will be announced once all necessary preparations are finalised.
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