Jebel Ali Racecourse Enhances Operations with Kodak Alaris
To manage the growing popularity of its 'Pick & Win' program, Jebel Ali Racecourse needed to process a high volume of handwritten forms quickly and accurately. The goal was to upgrade its document handling capabilities without compromising the on-ground experience for visitors.
Working with TechBee, the racecourse implemented a solution using Kodak Alaris technology. This included the KODAK S3100 Scanners for high-quality image capture and the KODAK Info Input Solution, a browser-based intelligent document processing (IDP) platform with AI capabilities.
The system uses a custom cloud-based AI engine to accurately process variable handwritten entries. It started as a proof of concept but soon scaled to handle real-time race data.
Since implementation, the solution has processed over 1 million data points across 20,000 forms within a two-hour window during live events. Results are automatically fed into the racecourse's system to select winners.
The impact has been significant. Jebel Ali Racecourse has achieved a 97% accuracy rate, reduced operating costs by 80%, and cut infrastructure expenses by 90%. All of this was accomplished while maintaining a strict 120-minute service level agreement.
Mohamed Ahmed, General Manager of Jebel Ali Racecourse, noted that Kodak Alaris became more than a technology provider—they were true partners in driving innovation.
Elias Mouchantaf, General Manager of Kodak Alaris Dubai, emphasized that the project reflects how smart automation can redefine operations in experience-driven environments.
This collaboration highlights how AI-powered document processing can help venues meet high visitor expectations while improving backend efficiency. Jebel Ali Racecourse continues to set new standards for digital transformation in the sports and entertainment sector.
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