New Mini Cheddars flavour lands on shop shelves and it's perfect for fans of spice
The collaboration between Jacob's and Frank's RedHot sees three well-loved crisps get a revamp.
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Frank's RedHot is bringing a unique twist to three of Jacob's iconic crisps: Mini Cheddars, Crinklys and Bites.
The new year-long, limited-edition range is set to hit shelves nationwide on Monday July 14.
With 53 per cent of the population saying they prefer spicy food, the new collaboration seems set to impress shoppers.
Spicy foods have also seen a surge among savoury snacks, making it the perfect time to try out the new range.
Frank's RedHot offers a range of hot sauces, making it a great topping whatever the occasion.
Whether you want a sweet chilli sauce for your chicken or a more daring Xtra Hot sauce, they have a versatile range of products, no matter your spice tolerance.
Now, they're taking their great flavour and adding it to a beloved crisp for an irresistible treat.
It uses their cayenne pepper original sauce to give an extra kick to your savoury snacks.
A description for the Mini Cheddars x Frank's RedHot reads: "Cheese meets spice, what could be better?"
It combines the iconic Mini Cheddars with the flavourful heat of Frank's RedHot in its usual baked (never fried) "cheesy, crunchy perfection".
Their crinkly design helps pack even more flavour into the bite-sized snack.
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The description says: "Every bite is packed with irresistible flavour and just the right amount of spice."
And finally, the Bites snacking cracker is great for pairing with cheese and dips, especially with an added kick.
"Baked for an amazing crunch, Bites take the snacking experience to sensational new heights," a description reads.
Each variety of crisps retails for £2.
Kate Stokes, the marketing manager at pladis UK&I said: "We know that the UK's love of spice is here to stay, particularly among young snackers.
"So as shoppers continue their hunt for bold and exciting flavour innovations, we're incredibly excited to be kicking things up a notch with Frank's RedHot, introducing not just one, but three of our deliciously baked snacks in their spiciest form yet.
"Our crispy and crunchy savoury snacks are heating up just in time for summer, making them the perfect accompaniment to hangouts between friends and family, or an irresistible treat just for yourself.'
Rachel Pitman, head of partnerships and eCommerce EMEA at Frank's RedHot said: "We're thrilled to combine the unmistakable flavour of Frank's RedHot with the iconic crunch of Jacob's.
"This partnership elevates every snacking occasion by kicking taste up a notch! As demand for bold taste grows, we can't wait for fans to try this exciting new range.'
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