Baden Bower Secures Major Media for Crypto Startups in the Post-$100K Bitcoin Era
Bitcoin reached $109,350 earlier this year, and most coverage followed that one headline. This left smaller projects struggling to gain visibility. Some founders began questioning their decisions to build something new instead of buying into Bitcoin earlier.
Momentum in digital assets gained strength thanks to regulatory updates, more institutional activity, and recurring cycles. New EU policies and the return of friendlier U.S. crypto rules pushed things forward.
Still, this flood of growth created a problem. Attention is limited. More than 200 crypto ventures launch daily, but most don't get noticed. Without a strategy, it's like standing outside a packed stadium and hoping someone hears you. Baden Bower Simplifies the Message
Crypto projects often rely on complex language that turns off new users. Baden Bower makes that language understandable for readers. The firm works with over 50 major crypto news outlets, including Bitcoin.com and NewsBTC, to help projects reach the public.
Instead of sending out messages and hoping for clicks, it builds real narratives. These stories, shaped by effective crypto marketing strategies , appeal to both early adopters and everyday readers.
"We show investors what a project stands for," says AJ Ignacio, CEO of Baden Bower. "Media presence builds trust. People need to see something before they believe in it."
In 2025, tech specs don't carry the same weight. People want to know why a project matters. Baden Bower helps teams explain that in plain terms.
It places clients in premier crypto publications. These features make an immediate difference by connecting projects with audiences outside crypto circles. Bringing Unknown Projects into the Spotlight
Crypto is unpredictable, and many firms hesitate to get involved. Baden Bower works through the noise and helps clients stay focused. It also helps projects build a message that holds up when things get messy.
Consider new projects trying to get noticed next to giants like Ethereum or Solana. Without help, these teams stay buried in technical papers and jargon. Baden Bower takes their work and turns it into something readable.
"A clear message helps people understand your project," says Ignacio. The team writes articles, interviews founders, and places stories that explain ideas without watering them down.
People investing in digital assets today expect clarity. They no longer back every new token. They ask questions. They compare. Baden Bower helps projects answer those questions.
Thanks to its relationships with major outlets, Baden Bower gives projects access to new readers. Attention from respected sources builds credibility in a field where trust remains hard to earn. Telling Stories That Stick
Crypto tools have become more useful. People want services that do more than trade tokens. Baden Bower helps projects show how they solve real problems. From NFTs to gaming tools to privacy systems, it helps tell stories people care about.
Some analysts believe Bitcoin could reach $250,000 this year, and Ethereum may go much higher as well. Attention and expectations are high. Short-term excitement no longer moves the needle. Strong communication matters more than ever.
"We focus on clarity," says Ignacio. "We help teams speak to people in a way that builds confidence." Why Crypto Teams Work with Baden Bower
Trust matters in crypto. Baden Bower offers media placement with clear terms. Clients know they'll get published or receive a refund. This gives teams control over planning and timelines.
Many crypto teams work with tight schedules and even tighter funding. Knowing they'll reach readers helps them spend money more wisely.
The firm also runs online campaigns that boost search visibility and help users find these stories. That attention helps projects build trust and attract interest that leads to growth.
"Stories matter when they're real," Ignacio concludes.
Strong communication doesn't guarantee success, but it creates a path. In this crowded scene, the projects that speak well are the ones people remember.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Int'l Business Times
10 hours ago
- Int'l Business Times
US Says Trump Has 'Final Call' On China Trade Truce
China and the United States agreed Tuesday to hold further talks on extending their tariff truce, but a top US trade official stressed that President Donald Trump would make any "final call." The world's top two economies met for a second day of negotiations in Stockholm, with both sides seeking to avert tariffs from returning to sky-high levels that had ground trade between the rivals to an effective standstill. The meeting in a Swedish government building, led on the Chinese side by Vice Premier He Lifeng and Treasury Secretary Scott Bessent for the Americans, ended without a resolution but with the US side voicing optimism. Neither government has made public any details from the talks, which started on Monday, although US Trade Representative Jamieson Greer said Trump would have the "final call" on any extension in the truce. "Nothing has been agreed until we speak with President Trump," added Bessent, calling the tone of the talks "very constructive". The negotiations are taking place in the wake of a trade deal struck over the weekend that set US tariffs on most European Union imports at 15 percent, but none on American goods going to the EU. The truce between China and the United States has temporarily set fresh US duties on Chinese goods at 30 percent, while Chinese levies on trade in the other direction stand at 10 percent. That accord, reached in Geneva in May, brought down triple-digit tariffs each side had levelled at the other after a trade war sparked by Trump spiralled into a tit-for-tat bilateral escalation. The 90-day truce is meant to end on August 12. But there are indications both delegations want to use the Stockholm talks to push the date back further. The South China Morning Post, citing sources on both sides, reported on Sunday that Washington and Beijing are expected to extend their tariff pause by a further 90 days. Trump said he would be briefed again by Bessent on Wednesday. "We'll either approve it or not," he told reporters aboard Air Force One as he returned from Scotland. Separately, Trump has threatened to hit dozens of other countries with stiffer tariffs from Friday this week unless they reach trade deals with Washington. Among them are Brazil and India, with the South American giant facing a threat of 50 percent tariffs. Asked about Friday's deadline, Bessent told CNBC: "It's not the end of the world if these snapback tariffs are on for anywhere from a few days to a few weeks, as long as the countries are moving forward and trying to negotiate in good faith." Trump has already announced deal outlines with five countries -- Britain, Vietnam, Japan, Indonesia and the Philippines -- as well as the one with the 27-nation EU. Beijing says it wants to see "reciprocity" in its trade with the United States. Foreign ministry spokesman Guo Jiakun said dialogue was needed "to reduce misunderstandings". The previous round of China-US talks was held in London. Analysts said many of the trade deals Trump has been publicising were leaning more on optics than on details. Stephen Innes, managing partner at SPI Asset Management, a firm that advises on currency exchange and commodities, said an extension of the 90-day truce between China and the United States could reinforce that view. "That truce could set the stage for a Trump - (President) Xi (Jinping) handshake later this year -- another risk-on carrot for markets to chew," he said.
Int'l Business Times
12 hours ago
- Int'l Business Times
Trump Opens Scottish Golf Course And Vows 'Peaceful World'
Donald Trump officially opened his new golf course in Scotland on Tuesday, ending a five-day trip during which the US president signed a major trade deal with the EU and gave Russia less than two weeks to end the Ukraine war. To the sound of bagpipes, secret agents and golfers criss-crossed the sprawling complex on the Aberdeenshire coast, waiting for the president to tee off. "We started with a beautiful piece of land, but we made it much more beautiful, and the area has ... really, really welcomed us," Trump said before cutting a red ribbon. "We'll play it very quickly, and then I go back to (Washington) DC and we put out fires all over the world," he added. "We have a world that's got some conflict, but we've ironed out a lot of it. We're gonna have a great and peaceful world." Trump's campaign song, the Village People's "YMCA", blared out after the ribbon cutting, as fireworks exploded in the background. The president then teed off with son Eric, who led the project. "This will be a tremendously successful place and a place where people can come and enjoy life," the US leader said, highlighting how his trip has again blurred the lines between his presidency and his business interests. "We wanted this to be the greatest 36 holes anywhere on Earth. And there's no question that that's been achieved," said Eric Trump. "This was his Mona Lisa," he said of his father's crafting of the course. "Sculpting the dunes, sculpting the land, that was always his painting," he added. Trump also held talks with Scotland's leader First Minister John Swinney discussing tariffs on Scottish whisky as well as the situation in Gaza. Then later Tuesday, Trump departed Scotland heading back to the United States. His new course in Scotland features the world's largest natural bunker, dunes and greens overlooking the sea, with a "focus on environmental sensitivity", said a press release. Visible out to sea were the offshore wind turbines that Trump unsuccessfully tried to block. The president again spoke out against wind power as he hosted European Commission president Ursula von der Leyen on Sunday and UK Prime Minister Keir Starmer on Monday. It was one of the many issues Trump addressed during free-wheeling press conferences at his other golf complex in Turnberry, western Scotland where he played golf on Saturday and Sunday and juggled diplomacy. With Von der Leyen, he announced a trade agreement in which the EU resigned itself to 15 percent tariffs on goods entering the United States, a deal heavily criticised across the continent. At a press conference Monday with Starmer, Trump promised more aid for Gaza and gave Russian President Vladimir Putin a "10 or 12 day" ultimatum to cease hostilities in Ukraine. "I really felt it was going to end. But every time I think it's going to end he kills people," Trump said of the Russian leader. "I'm not so interested in talking (to him) anymore," he added. Trump also criticised London mayor Sadiq Khan at the press conference and waded back into UK politics on Tuesday when he took to his Truth Social platform to urge the government to cut taxes and incentivise oil drilling in the North Sea, denouncing wind turbines as "ugly monsters". "Incentivize the drillers, FAST. A VAST FORTUNE TO BE MADE for the UK, and far lower energy costs for the people," he wrote. A wind turbine is seen in the sea behind the Trump International Golf Links course in Balmedie, Aberdeenshire AFP US President Donald Trump cuts the ribbon on the first tee to officially open the Trump International Golf Links course in Balmedie, Aberdeenshire AFP Trump boards Air Force One at RAF Lossiemouth, north-east Scotland, heading back to the United States AFP
Int'l Business Times
16 hours ago
- Int'l Business Times
Fossil-fuel Pledge In EU-Trump Deal Sparks Climate Fears
The EU is promising colossal new US fossil fuel purchases under its trade deal with President Donald Trump, raising concerns for the bloc's climate fight -- should the mammoth pledges come true. As part of the framework agreed Sunday, the EU said its companies would buy $750 billion of liquefied natural gas, oil and nuclear fuels from the United States -- split equally over three years -- to replace Russian energy sources. Many experts believe the eye-watering figure to be unrealistic -- and point out that market dynamics rather than EU policymakers dictate companies' energy choices. Even on the supply side, Simone Tagliapietra of the Bruegel think-tank noted that the United States might not be able to build the additional export capacity within such a short time frame. Brussels insists the number was not plucked out of thin air to keep Trump happy, but was based on an analysis of energy needs as it phases out Russian imports because of the Ukraine war between now and 2027. The proposed increase would mean more than tripling annual energy imports from the United States -- about $70 billion last year -- and equate to well over half the 378 billion euros' worth of overall EU energy imports last year. A large part of the EU's additional billions would go to imports of LNG, which is transported in liquid state to European ports before being converted back to gaseous form and injected into the bloc's power network. The United States currently account for about half of the EU's LNG imports, ahead of Russia on 20 percent -- a figure Brussels wants to cut to zero to choke off income that helps fund the war in Ukraine. But environmental groups warn against a massive switch to American LNG extracted in part though hydraulic fracturing, or fracking, which uses explosives to create cracks in rock formations to release oil and gas deposits. The highly polluting process comes with steep costs to both the climate and local environment, and is banned in a number of European countries. "The Commission risks replacing one disastrous dependency with another -- unplugging Putin's gas and plugging in Trump's," Greenpeace warned when the EU's phase-out plans were presented. Francois Gemenne, a policy expert who co-authored the UN's most recent IPCC report on climate change, in 2023, accused the EU of "submission" to Trump's pro-fossil fuel agenda. Elected on a promise to "drill, baby drill," the US leader is openly hostile to renewable energy efforts and lashed out again at windmills "ruining" the landscape before meeting with EU chief Ursula von der Leyen in Scotland last weekend. For Aymeric Kouam of the Strategic Perspectives think-tank, the energy deal with Trump is both "dangerous and counterproductive" and imperils its goal to become carbon neutral by 2050. "Tying Europe's energy future to the US as a main supplier undermines the bloc's energy security strategy, anchored in supply diversification, renewable energy development, and energy efficiency increase," he said. The EU pushed back at the charge on Tuesday. "This agreement does not contradict our medium- to long-term decarbonisation objectives or targets at all," a commission spokesperson told reporters of the three-year energy pledge. The Trump trade deal comes as the EU debates its 2040 emissions-reduction target, a key step towards its net zero goal. The commission has proposed a target of cutting emissions by 90 percent compared to 1990 levels, but with new flexibilities to win over reluctant member states. The EU says it has already cut climate-warming emissions by 37 percent relative to 1990, but its green agenda faces pushback with a rightward shift and rising climate scepticism in many European countries.
