Hyundai Mobis Participates in Auto Shanghai 2025 Targeting $200 Million in Orders from China this Year
Hyundai Mobis has recently increased its promotional activities in the Chinese market, targeting global customers including local automakers. With its participation in the Auto Shanghai, the company plans to more than double its efforts for product roadshows for targeted customers and strengthen local customer networking to achieve orders worth USD 200 million (KRW 286 billion) this year.
The company will have a 300-square-meter booth at the show, which will be held at the National Exhibition and Convention Center (NECC) in Shanghai, China. The company will operate the booth as a private space, exclusively for local automakers and global customers in China. This is because it believes that, with a large number of visitors expected to attend the show, an exclusive customer-centric marketing strategy is more effective than an exhibition strategy for promoting the brand.
Hyundai Mobis also aims to expand its sales contacts with rapidly growing local brands in China. According to global research organizations, Chinese brands are expected to account for one out of every three cars sold globally in 2030, making China is an attractive market for Hyundai Mobis to expect to expand its global orders.
At the exhibition, Hyundai Mobis will unveil eight of its pre-commercial products, along with new technologies developed by its Technical Centers of China. Currently, the company operates two Technical Centers of China in Shanghai and Yantai. The Shanghai Technical Center serves as the company's R&D hub in China, where pre-commercial technologies such as next-generation platforms are developed along with component design for local automakers and global customers. The Yantai center is responsible for developing and commercializing new vehicle models targeted for the local market.
At the exhibition, Hyundai Mobis will unveil two new locally specialized technologies: an augmented reality head-up display (AR-HUD) developed by the Shanghai Technical Center and a sound demo car that integrates acoustic technology.
The AR-HUD display shows a 70-inch, high-resolution virtual image on the vehicle's front windshield, providing various driving information. The display's high brightness and contrast ratio ensure clear visibility, even in sunlight, and it remains highly visible even when the driver is wearing sunglasses.
The sound demo car, constructed based on the EV6 model, showcases a sound system developed with Hyundai Mobis' own technology. The demo car is equipped with 47 speakers to reproduce realistic theater-level sound. It has also adopted the Active Road Noise Control (ARNC) technology to create a quiet interior environment.
"We are exploring new business opportunities for global customers in the Chinese market, where we have R&D, production bases, and logistics networks," said Kim Deok Kwon, Senior Vice President and Chief of China Business, Hyundai Mobis. He added, "We will closely analyze the technologies preferred by local customers and enhance our competitiveness with customized new technologies that are one step ahead."
About Hyundai Mobis
Hyundai Mobis is the global no. 6 automotive supplier, headquartered in Seoul, Korea. Hyundai Mobis has outstanding expertise in sensors, sensor fusion in ECUs and software development for safety control. The company's products also include various components for electrification, brakes, chassis and suspension, steering, airbags, lighting, and automotive electronics. Hyundai Mobis operates its R&D headquarters in Korea, with four technology centers in the United States, Germany, China, and India. For more information, please visit the website at http://www.mobis.com.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Korea Herald
3 hours ago
- Korea Herald
Seoul should set new bottom line for USFK: expert
Seoul needs to be proactive in setting the new 'baseline' with Washington over the talks involving a possible change in the role of the 28,500-strong US Forces Korea stationed here, a Seoul-based military and foreign relations expert said Wednesday. 'South Korean officials and experts' current discussions, in dealing with Washington's talks of strategic flexibility of the USFK, are focused on maintaining the current situation or reacting to the US' moves,' Jo Bee-yun, a research fellow at Sejong Institute said in a report. 'However, Seoul must take a proactive approach (toward the issue) and prevent any radical adjustments to the USFK,' she added. The report comes amid growing speculation that Washington may reduce and reconfigure the USFK to prioritize deterrence of Chinese threats. A May report by the Wall Street Journal indicated that Washington was reviewing wheter to relocate 4,500 troops from South Korea to other areas in the Indo-Pacific region. US President Donald Trump has been also putting pressure on Seoul to sharply increase its spending on national defense or pay more fo the cost of stationing the USFK on the peninsula. He recently took a jab at the latest South Korea-US defense cost-sharing deal, dubbed, the Special Measures Agreement, signed under the previous Joe Biden administration last year, saying falsely that the cost was reduced 'to nothing.' The latest SMA for the 2026-2030 period states that Korea is to pay 1.52 trillion won ($1.11 billion) next year, up from 1.4 trillion won this year. In this regard, Jo pointed out that the gap between the stance on security priorities between Seoul and Washington are growing wider. 'South Korea prioritizes responding to threats from North Korea due to its geopolitical conditions, but the US is attempting to expand the strategic flexibility of the USFK with the focus on deterring threats from China — this has led to a widened gap between stances on security,' she explained. To prevent further security risks, Jo claimed Seoul must first admit the possibility of a USFK troop reduction and set a new baseline that could help maintain the strength of the South Korea-US alliance and Washington's commitment to extended deterrence. Specifically, Seoul would need to propose to Washington about maintaining at least 15,000 troops on the peninsula, as well as the current level of the 'Super Squadron' formation test, an initiative by the US Air Force, to consolidate a larger number of F-16 fighter jets into a single squadron at Osan Air Base. The test is aimed enhancing combat effectiveness. Seoul should also pursue permanent deployment of an F-35A wing, a radar-evading aircraft, to Kunsan Air Base and request Washington to continue to send four-star generals to lead the USFK, she added. Advancing and developing conventional-nuclear integration options, under which South Korea mobilizes its conventional military assets to back America's nuclear operations in a crisis scenario, would be another key step, Jo noted.
Korea Herald
4 hours ago
- Korea Herald
CATL's ‘salt battery': Cheaper EVs or chemistry compromise?
Chinese battery giant challenges EV norms with low-cost sodium-ion cells, but experts question energy limits CATL, the Chinese battery behemoth, is poised to shake up the electric vehicle landscape with sodium-ion batteries, or 'salt batteries,' with mass production for mainstream EVs scheduled within this year. These cells are expected to offer an even greater cost advantage over CATL's current lithium iron phosphate offerings, further pressuring South Korean battery rivals already struggling to challenge China's dominance in the electrified vehicle sector. Contrary to projections from Korean companies, which had anticipated CATL's sodium-ion cells would be better suited for energy storage systems, CATL plans to launch its 'Naxtra' battery for passenger vehicles by December. The battery reportedly offers an energy density of 175 watt-hours per kilogram and a range of 500 kilometers on a single charge. A key marketing highlight is the battery's exceptional performance in cold weather, surpassing that of existing lithium-ion technologies, including Korea's nickel cobalt manganese products and the LFP cells whose production is dominated by China. Cheaper than LFP, easier to produce CATL's sodium-ion battery launch presents an unwelcome challenge for Korean battery manufacturers, who have yet to begin mass production of LFP cells for EVs. Addressing China's sodium battery innovation, SK On CEO and President Lee Seok-hee reportedly said in a recent closed-door meeting, 'We need to closely monitor technological trends in sodium-ion cells for the budget-friendly EV market.' The nickname is misleading: Sodium batteries don't actually have salt in them. But one of their biggest advantages is their lower cost and more readily available raw materials compared to lithium-ion cells. According to data from Shanghai Metals Market, battery-grade sodium carbonate was priced at $598.18 per ton as of Tuesday, while lithium carbonate cost $9,612.58 per ton. 'Sodium-ion batteries could become significantly cheaper than LFP — possibly half the cost — once production is optimized,' said a senior researcher at a major Korean battery company. 'Unlike lithium, which shows drastic price fluctuations due to limited reserves, sodium can be easily sourced from sodium chloride or sodium hydroxide, both widely available in seawater.' The researcher added that the manufacturing process for sodium-ion and lithium-ion cells is largely 'exchangeable,' potentially lowering equipment costs for the new battery chemistry. The simplicity of the production process is another reason sodium-ion batteries are advancing more rapidly toward commercialization than other next-generation technologies, such as lithium-metal batteries, which are currently being pursued by a joint partnership between Hyundai Motor Group and SES AI. 'The electrode slurry used in salt batteries is usually softer and stickier than in lithium-metal cells. This allows for more uniform coating on current collectors such as aluminum foils,' noted the researcher. 'In contrast, lithium-metal batteries often face challenges like dendrite formation, which can lead to battery fires.' Premature hype? Despite the promising innovation, industry insiders remain skeptical about sodium-ion batteries replacing LFP or NCM cells due to their inherently lower energy density. Last month, CATL began mass production of a 24V start-stop integrated sodium-ion battery for heavy-duty trucks. However, as the name suggests, it is primarily designed to start engines or power auxiliary systems in internal combustion engine vehicles, not to drive fully electric heavy trucks, which require high-voltage packs. 'Due to its larger ionic radius and a relatively low average operating voltage of around 3.2 volts per cell, sodium-ion lags in energy density compared to lithium-ion,' said an industry source who requested anonymity. 'CATL's 150-175Wh/kg energy density is significantly lower than NCM's approximately 500Wh/kg. Not to mention its disadvantage to maintain stable performance in high-voltage conditions of over 4.2V.' Batteries with low energy density are typically used in budget EVs rather than in electric SUVs or high-performance models that require longer ranges and higher power. Although CATL claims a 500 km range and stable performance in cold weather, such batteries are likely to experience greater real-world range drops than those with higher energy density. 'Sodium-ion batteries offer commercial viability in cost-sensitive segments, but replacing lithium-ion cells remains a challenge,' the source added. The senior researcher agreed, noting, 'Our company views salt batteries as one of many next-generation battery technologies. We don't necessarily see them as direct replacements for LFP or NCM.' Among Korean battery makers, only LG Energy Solution is aiming for sodium-ion battery commercialization for uninterruptible power supplies and EVs by 2030. Samsung SDI and SK On are still exploring potential development paths. Meanwhile, Fortune Business Insights projects the global sodium-ion battery market will grow from $18.2 billion in 2025 to $203.2 billion by 2032, reflecting more than tenfold growth over the period. hyejin2@
Korea Herald
4 hours ago
- Korea Herald
CGS International Accelerates Sustainability Efforts and Unveils Second Sustainability Report
SINGAPORE, July 23, 2025 /PRNewswire/ -- CGS International Securities Pte Ltd ("CGS International") has published the second edition of its sustainability report, reaffirming its commitment to sustainable practices in its business and operations. The 2024 Sustainability Report is aligned with globally recognised sustainability reporting standards, Global Reporting Initiative ("GRI"), as well as the International Financial Reporting Standards S2 on climate-related disclosures. "CGS International remains committed to future-proofing our business by embedding sustainability in our strategy. We are focused on creating long-term value for our stakeholders and giving back to the communities we serve. At the same time, we continue to facilitate capital flows between China and ASEAN, some of which could be channeled to sustainable development areas that address climate and biodiversity risks in the ASEAN region," said Ms Carol Fong, Group CEO of CGS International. Promoting Bilateral Relations and Mutual Growth In an increasingly fragmented and volatile global economy, it is important for Asian countries to forge closer regional cooperation to increase collective influence and trade resilience. The Group strengthened its role as a China-ASEAN nexus, facilitating not only capital flows, but also bilateral relations. In 2024, several high-impact conferences were organised across Southeast Asia and China, including the CGS SEA Bilateral Investment Forum 2024 in Hainan, which brought over 300 business leaders from China and ASEAN together. The Group also fostered closer relations between China and Malaysia, including a letter of intent between the governments of Hangzhou and Kuala Lumpur, and hosting high-level delegates to deepen bilateral cooperation. A notable initiative within the Group was the launch of a secondment programme between CGS International and its parent company, China Galaxy Securities, with the aim to facilitate cross-cultural exchanges and strengthen intra-group ties. Deepening ESG Integration Across the Group The 2024 report highlights meaningful progress across the Group's 8SF areas and marks a milestone in its Vision 2025 Strategy and Business Plan, the five-year roadmap that places sustainability at the heart of its strategic direction: In 2024, CGS International advanced its "Sustainable Finance" focus by introducing the ESGIF, developed and endorsed by the Group's Sustainability Committee. This framework aims to provide direction and harmonisation for the development of ESG products and services. It establishes clear mechanisms for measurement, tracking, and reporting to support strategic decision-making. Furthermore, CGS International's Malaysia office launched ESG Margin Financing to promote investment in companies with strong ESG performance. Customers investing in constituents of the FTSE4Good Bursa Malaysia Index with high ESG ratings received preferential financing rates, with total loans extended reaching RM4.88 million. The Group's presence in Shariah-compliant markets across ASEAN also drove over S$6 million in revenue from faith-based products. Fostering Collaborative Impact "At CGS International, we believe that knowledge sharing and collaboration are essential to driving meaningful progress on critical sustainability issues. By working closely with our partners and stakeholders, we aim to create a stronger collective catalyst for sustainable finance across Southeast Asia, and mobilise the industry towards greater climate action across ASEAN," said Mr Kevin Lee, Group Head of Sustainability. One such initiative is the ASEAN Institute of Carbon Neutrality ("AICN"), launched in late 2023. AICN aspires to mobilise capital towards sustainable development in the ASEAN region to address issues such as climate change. This is done through education and engagement with the business community on sustainability issues through knowledge sharing and thought leadership. The AICN has collaborated with the Sustainable and Green Finance Institute ("SGFIN") from the National University of Singapore since 2024, which resulted in two white papers published on the topics, Just Energy Transition Partnership in Indonesia and Renewable Energy Imports for Singapore. AICN also hosted two webinars on related topics in 2024, including one on nature-related risks for corporates. In the pipeline are three joint research reports with SGFIN in 2025. - END - About CGS International Securities CGS International Securities Pte. Ltd. ("CGS International") is an award-winning and market leading integrated financial services provider, ranked among the top securities houses in Asia. CGS International taps on our wealth of global and ASEAN insights to offer equities trading, leveraged products, wealth management, investment banking, equities research, Shariah-compliant financing, fixed income, currency and commodities, structured products and prime brokerage services in over 15 countries and regions. Along with its parent organisation China Galaxy Securities, a leading securities house in China, CGS International is trusted by close to 18 million customers globally.
