It's official… we are a nation of complete spoofers

Sunday World

26-05-2025

Three has conducted a study that proves we are prone to lying
A new survey has uncovered that Ireland is a nation of spoofers.
According to the national survey commissioned by Three, 68 percent of Irish adults admit to telling someone they're en route before actually leaving and 58percent going as far as stating they are only five minutes away.
The behaviour is most common among younger adults with 79 percent of 20-30 year olds owning up to it – and men are more likely to do it than women (72 percent vs 64 percent).
Other highlights of the fun study revealed that 24 percent have lied about their Leaving Cert results with men more likely to exaggerate by over 100 points.
Three Ireland temporarily rebranded their Dublin flagship store to 'One'
39 percent admitted to posting online to make life seem more exciting while just 21 percent say they trust brands who claim to be 'the best' without independent proof.
Unsurprisingly, most people (both men and women) believe men are more likely to spoof.
Other top spoofing habits? 59 percent of respondents say they've blamed 'bad signal' to avoid a call or reply – even when their coverage was fine. But with Three now independently ranked as Ireland's no. 1 Network for coverage, reliability and speed by Opensignal, that excuse may no longer cut it.
To celebrate the award, Three is rebranding three of its flagship stores to 'One' for a few days in Grafton Street, Dublin; Patrick's Street, Cork; and Shop Street, Galway.
The tongue-in-cheek activation flips the brand's own name to highlight its number one network status and plays on the idea that while spoofing might be part of Irish culture, one thing you can't spoof is your signal.
'Opensignal has named us Ireland's no. 1 network for coverage, reliability and speed – so to celebrate, we're changing some of our store names to 'One' to reflect that', said Ronan Gibney, Director of Sales at Three Ireland. 'Because while we know Irish people are prone to spoofing at times, one claim that isn't exaggerated is we're now Ireland's no.1 network, independently proven by Opensignal.'