Digimotive and du Telecom's sustainability-driven campaign wins Bronze Award at MENA Digital Awards - Middle East Business News and Information
Launched under the theme 'Shaping a Sustainable Tomorrow Through Advanced Technology,' the award-winning campaign leveraged AI-powered solutions to achieve an impressive 23% reduction in carbon emissions while generating over 1.8 million high-impact impressions. The partnership between Digimotive and du Telecom marks a significant step in aligning digital transformation with sustainability goals, reflecting both companies' commitment to environmental responsibility and innovation.
Rafat Jebril, Founder & CEO of Digimotive, said: 'Innovation is a key pillar that differentiates Digimotive in the market. As sustainability becomes increasingly vital, we've reimagined how to seamlessly integrate it into the digital landscape. Our collaboration with du Telecom reflects a shared commitment to sustainability and technology—driving meaningful change through innovation. We are proud to have collaborated with du Telecom to further contribute to a more sustainable future'
The campaign's achievements included a 23% reduction in carbon emissions—equivalent to a 1,987-kilometer car journey or the energy required to power over 33,457 mobile phones. Additionally, the initiative generated over 19,000 clicks, more than 1.8 million impressions, and an impressive click-through rate (CTR) of 1.04%.
This Bronze Award at the MENA Digital Awards 2024 further solidifies Digimotive's position as a leader in digital innovation across the MENA region. By leveraging cutting-edge AI technologies to drive sustainable outcomes, Digimotive continues to set new standards in merging technology with environmental responsibility. This recognition highlights the company's dedication to shaping a sustainable future and reinforces its commitment to delivering impactful solutions that not only transform industries but also contribute to a greener, more sustainable world.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Mid East Info
05-06-2025
- Mid East Info
Digimotive wins bronze at MMA Smarties for innovative Ras Al Khaimah Tourism Campaign - Middle East Business News and Information
Digimotive, a leading digital media solutions provider in the Middle East and North Africa (MENA) region, won bronze at this year's MMA Smarties Awards in the highly competitive 'Small Budget, Big Impact' category. The company was awarded the accolade for its groundbreaking tourism campaign developed in partnership with Ras Al Khaimah Tourism Development Authority. The trailblazing campaign leveraged precision targeting and artificial intelligence (AI) to generate significant real-time engagement, highlighting the role of strategic, technology-driven approaches in delivering substantial results, even with limited resources. Furthermore, it positively transformed tourists' interactions with their surroundings, transforming brief encounters into profound explorations. Raafat Jebril, Managing Partner of Digimotive said: 'We are deeply honoured to receive this recognition at the MMA Smarties Awards. The accolade is a testament to our team's unparalleled creativity and ongoing efforts to achieve exceptional results for our clients by leveraging best-in-class technologies. It further demonstrates the potential of strategic thinking and smart execution in helping create remarkable impact. Moreover, we take great pride in being able to elevate Ras Al Khaimah's public perception, further highlighting the Emirate's exquisite tourist offerings.' The campaign marked the synergy of fresh creative concepts and advanced technological integration, positively shifting the perception of Ras Al Khaimah and consolidating its position as a leading tourist destination, with far more to offer than just beaches. The accolade also reaffirms Digimotive's constant commitment to providing intelligent, performance-driven solutions that yield tangible long-term impact.
Mid East Info
07-03-2025
- Mid East Info
DoubleTree by Hilton Dubai M Square Hotel & Residences Honored with Bronze Sustainability Stamp by the Department of Economy and Tourism
Dubai, UAE – DoubleTree by Hilton Dubai M Square Hotel & Residences has been recognized by the Dubai Department of Economy and Tourism (DET) with the prestigious Dubai Sustainable Tourism (DST) Stamp, receiving the Bronze Award. This esteemed recognition highlights the hotel's dedication to sustainable hospitality and its commitment to aligning with Dubai's vision for a greener future. The DST Stamp, launched in July 2023, acknowledges hotels that excel in sustainable practices based on DET's '19 Sustainability Requirements.' These requirements encompass key areas such as energy efficiency, water conservation, waste management, and staff engagement. The recognition comes as part of Dubai's efforts to reinforce its reputation as a leading sustainable tourism destination. 'We are proud to receive the Bronze Dubai Sustainable Tourism Stamp. This recognition is a testament to our ongoing commitment to integrating sustainability into every aspect of our operations. At DoubleTree by Hilton Dubai M Square, we continuously strive to reduce our environmental impact while delivering exceptional guest experiences,' said Eva Muscheid, General Manager of DoubleTree by Hilton Dubai M Square Hotel & Residences. 'Sustainability is not just a responsibility but a core value that drives our efforts to contribute to a more eco-friendly future.' The DST Stamp follows a three-tier recognition system—gold, silver, and bronze—based on the level of sustainable initiatives implemented by each hotel. The assessment process is conducted by independent third-party evaluators to ensure the highest standards are met. This award reflects DoubleTree by Hilton Dubai M Square Hotel & Residences' proactive approach to sustainability, including innovative green initiatives, responsible resource management, and active participation in local environmental projects. By continuously improving its environmental performance, the hotel supports Dubai's broader goals under the Dubai Economic Agenda (D33) and the UAE's Net Zero 2050 Strategy. DoubleTree by Hilton Dubai M Square Hotel & Residences remains committed to leading by example in the hospitality industry, inspiring both guests and team members to embrace sustainable practices. Through ongoing efforts and collaboration with industry partners, the hotel will continue to enhance its sustainability initiatives, ensuring a greener and more resilient future for Dubai's tourism sector. DoubleTree by Hilton Dubai M Square Hotel & Residences Nestled in the heart of Dubai, our hotel offers an exceptional living experience with breathtaking views of the Burj Khalifa and Dubai Frame. Conveniently located just steps from BurJuman Mall and BurJuman Metro Station, 3 km from the Dubai World Trade Center, and a 15-minute drive from Dubai International Airport, our residences offer seamless access to the city's top destinations. Guests can choose from 1 to 4-bedroom accommodations, ranging in size from 80 to 202 sqm, each featuring a separate living room and a fully equipped kitchen. Amenities include two outdoor swimming pools, a state-of-the-art fitness center, and tranquil spa treatment rooms. With its sleek 'Industrial Chic' design, our hotel caters to both modern business travelers and urban leisure seekers, offering the perfect blend of comfort, style, and convenience. About DoubleTree by Hilton: DoubleTree by Hilton is a fast-growing, global portfolio of nearly 700 hotels with more than 155,000 rooms across 58 countries and territories. For more than 55 years, DoubleTree by Hilton has continued to be a symbol of comfort for business and leisure travelers around the world, from welcoming guests with its iconic, warm DoubleTree chocolate chip cookie, to serving the local community. DoubleTree by Hilton offers contemporary accommodations and amenities, including unique food and beverage experiences, state-of-the-art fitness offerings and meetings and events spaces. Experience a positive stay at DoubleTree by Hilton by booking at doubletree. com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits.
Mid East Info
12-02-2025
- Mid East Info
Digimotive and du Telecom's sustainability-driven campaign wins Bronze Award at MENA Digital Awards - Middle East Business News and Information
Digimotive, a leading digital solutions provider in the Middle East and North Africa (MENA), has won the Bronze Award in the 'Digital by Cause' category at the prestigious MENA Digital Awards 2024. The recognition celebrates Digimotive's collaboration with du Telecom on an innovative sustainability-focused campaign launched at GITEX Global 2023, setting new benchmarks for sustainable digital innovation in the region. Launched under the theme 'Shaping a Sustainable Tomorrow Through Advanced Technology,' the award-winning campaign leveraged AI-powered solutions to achieve an impressive 23% reduction in carbon emissions while generating over 1.8 million high-impact impressions. The partnership between Digimotive and du Telecom marks a significant step in aligning digital transformation with sustainability goals, reflecting both companies' commitment to environmental responsibility and innovation. Rafat Jebril, Founder & CEO of Digimotive, said: 'Innovation is a key pillar that differentiates Digimotive in the market. As sustainability becomes increasingly vital, we've reimagined how to seamlessly integrate it into the digital landscape. Our collaboration with du Telecom reflects a shared commitment to sustainability and technology—driving meaningful change through innovation. We are proud to have collaborated with du Telecom to further contribute to a more sustainable future' The campaign's achievements included a 23% reduction in carbon emissions—equivalent to a 1,987-kilometer car journey or the energy required to power over 33,457 mobile phones. Additionally, the initiative generated over 19,000 clicks, more than 1.8 million impressions, and an impressive click-through rate (CTR) of 1.04%. This Bronze Award at the MENA Digital Awards 2024 further solidifies Digimotive's position as a leader in digital innovation across the MENA region. By leveraging cutting-edge AI technologies to drive sustainable outcomes, Digimotive continues to set new standards in merging technology with environmental responsibility. This recognition highlights the company's dedication to shaping a sustainable future and reinforces its commitment to delivering impactful solutions that not only transform industries but also contribute to a greener, more sustainable world.
