Did Josh Allen just betray Nike? Fans are losing it over this New Balance moment
Josh Allen just stepped into something new, literally. The Buffalo Bills' golden boy was spotted rocking New Balance sneakers, and the internet instantly lost its grip. No flashy Nike logo.
No loud rollout. Just Josh, a chilled-out tee, black shorts, and dad shoes that scream, 'Yeah, I'm comfy—and what about it?'
Now, people are scrambling to figure out what it means. Is he officially leaving Nike? Is New Balance gearing up to sign their biggest NFL name yet? Or did Josh Allen just decide that 2025 is the year of orthopedic drip?
The New Balance moment that made fans think he's done with Nike
The viral photo, showed Allen walking away from his car wearing New Balance sneakers. The caption said it all:
'Nike letting just anybody slip away… New Balance it is 💰😮💨'
And that's not just a throwaway comment, Josh Allen was previously signed to Nike in a multi-year endorsement deal starting back in 2021.
But now? There's no Swoosh in sight.
Another fan chimed in with the realest question of them all:
'Wondering how many in Bills Mafia will switch to New Balance.'
So why New Balance? Fans have theories and jokes
While there's no official New Balance endorsement announcement (yet), fans are already piecing it together. New Balance has been on a hot streak lately, lacing up stars like Kawhi Leonard and Coco Gauff. Now, if Josh Allen joins that club? It's a major flex for the brand that used to scream suburban dad energy and now screams elite athlete with chill confidence.
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This isn't just a sneaker swap. It's a full-on vibe shift. While some QBs go all-in on flashy fits and loud branding, Allen is taking the low-key route: subtle flexes, casual power moves, and now, New Balance.
It's the same energy we're seeing from guys like Joe Burrow (with his Midwest monotone drip) and Jalen Hurts (who walks into pressers like it's business class). Josh Allen isn't out here chasing clout, he's building a brand of his own.
And it starts with walking away from Nike like it was no big deal.
If this is a breakup with Nike, it's the quietest mic drop of the offseason. Josh Allen didn't need a flashy announcement. He just wore what he wanted and let the internet do the talking. Whether it turns into an official endorsement or not, one thing is clear: New Balance just got a major upgrade. And Josh? He's clearly in his 'I do what I want' era and the shoes match perfectly.
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