Pro. Women's Soccer Team in Mass. Reveals New Club Brand
After a five-month design process led by graphic designer Matthew Wolff, the team revealed its new black, white, and green-colored crest to the public Saturday through an interactive event for fans on the Boston Common. The crest consists of a green shield, a white, stylized swan, and the word 'Boston' in black letters.
Advertisement
Boston Legacy FC Controlling Manager Jennifer Epstein said the swan, as the central symbol of the crest, seemed 'very appropriate to represent the values of our club, which are inclusivity, belonging, grit, and style.'
The swan has eight feathers, the total number of teams that originally played in the National Women's Soccer League, including the Boston Breakers, which played its final soccer matches in 2017. The angle of the feathers is also a nod to the cables on the Leonard Zakim Bridge, an iconic piece of infrastructure in Boston.
'The crest in my mind is really the link between the city, and the fans, and the athletes,' said Stephanie Connaughton, one of Boston Legacy's co-founders and managing owners.
The founders told Boston 25 News that it's now up to the fans to infuse meaning into the crest as a new generation of female athletes shines in the Bay State.
Advertisement
'It is a new era in women's sports. You can see the excitement, the passion all across our country, and really, the world,' said Epstein.
'We are going to make sure that we are going to bring championships home to our fans,' said Ami Kuan Danoff, one of the club's founding partners.
The Boston Legacy FC will start playing in the National Women's Soccer League in 2026. Home games will be played at Gillette Stadium for the first year, but by 2027, games will be played at the new White Stadium.
Download the FREE Boston 25 News app for breaking news alerts.
Follow Boston 25 News on Facebook and Twitter. | Watch Boston 25 News NOW
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


USA Today
7 hours ago
- USA Today
Havlicek Stole the Pod 10: What the Celtics need still need to do this offseason, with Justin Turpin
The Boston Celtics have waived point guard JD Davison, and with that act, have dipped below the NBA's dreaded second apron. One of their most important bits of unfinished business left for the Celtics in the 2025 offseason, Boston now has a few more pending issues to address, not the least of which deciding whether to use the roster spot opened up by Davison's exit. From the near-certain departure of vet forward Al Horford in free agency to potentially trading one or both of Anfernee Simons and Georges Niang to reduce the Celtics' cap hit, there is still a fair amount of work to be done before training camp rolls around in the fall. Should Boston sign former Los Angeles Clippers big man Ben Simmons, or try to bring on Summer Celtics star Charles Bassey to shore up the big man rotation? Is there another name out there worth pursuing for Boston? The cohosts of "Havlicek Stole the Pod," Daniel Donabedian and Justin Quinn (Alex Goldberg is taking the pod off) linked up with WEEI's Justin Turpin to talk about all the latest Celtics news from Davison's departure to Jaylen Brown training with Muay Thai, so be sure to tune in to this mid-summer update of what the Celtics have been up to -- and what they might do next. Listen to "Havlicek Stole the Pod" on: Spotify: iTunes: YouTube:
Yahoo
9 hours ago
- Yahoo
SSP Expands Its Sports Line-Up: Is the Growth Thesis Strengthening?
The E.W. Scripps Company SSP is leaning into its growing sports strategy with a focus on both national and local partnerships. The company has strengthened its ties with leagues like the WNBA and NWSL and introduced new properties, such as the SI Women's Games and the Fort Myers Tip-Off Women's College Basketball Tournament. These events are planned for the fourth quarter, after the WNBA and NWSL seasons wrap up, giving SSP a steady line-up of premium sports content throughout the partnerships with teams like the Las Vegas Aces and the Florida Panthers are helping SSP drive stronger connections with viewers and advertisers in key markets. It recently renewed its multi-year agreement with the WNBA and added the Tampa Bay Lightning to its sports line-up. More announcements are expected as the company continues building its sports portfolio on ION and across local the first quarter of 2025, the Scripps Networks division reported $198 million in revenues and accounted for 37.8% of total company revenues. The segment margin reached 32%, the highest since the fourth quarter of 2022, driven in part by strong growth in Connected TV revenues, which rose 42% year over year. Scripps attributed this performance to effective advertising sales execution and increased demand for live sports programming, particularly from the WNBA and NWSL on ION. SSP Faces Stiff Competition in Live Sports Programming Gray Media GTN entered into an extension of its partnership with the New Orleans Saints by five years. This makes the company an official partner and will bring more Saints programming to different networks. Gray Media also formed a new partnership with the NFL's Carolina Panthers, after which Gray Media will bring Panthers games live in Spanish to its Telemundo TGNA, on the other hand, entered into a multi-year extension of its distribution agreement with the Indiana Fever. It further expanded the broadcast relationship with Tegna by having 11 additional Midwest markets join Tegna to air 18 Indiana Fever games for free to 4.6 million households across the region. SSP's Share Price Performance, Valuation and Estimates SSP shares have rallied 48.9% in the year-to-date (YTD) period, outperforming the Zacks Broadcast Radio and Television industry's growth of 25.4% and the Zacks Consumer Discretionary sector's return of 11.4%. SSP's YTD Price Performance Image Source: Zacks Investment Research From a valuation standpoint, SSP stock is currently trading at a forward 12-month Price/Sales ratio of 0.13X compared with the industry's 4.48X. SSP has a Value Score of A. SSP's Valuation Image Source: Zacks Investment Research The Zacks Consensus Estimate for second-quarter 2025 loss is pegged at 4 cents per share, which has remained steady over the past 60 days, indicating 73.33% year-over-year growth. E.W. Scripps Company (The) Price and Consensus E.W. Scripps Company (The) price-consensus-chart | E.W. Scripps Company (The) Quote SSP currently carries a Zacks Rank #3 (Hold). You can see the complete list of today's Zacks #1 Rank (Strong Buy) stocks here. Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report E.W. Scripps Company (The) (SSP) : Free Stock Analysis Report Gray Media Inc. (GTN) : Free Stock Analysis Report TEGNA Inc. (TGNA) : Free Stock Analysis Report This article originally published on Zacks Investment Research ( Zacks Investment Research Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
12 hours ago
- Yahoo
Celtics waive JD Davison, get back under second apron
Celtics waive JD Davison, get back under second apron originally appeared on NBC Sports Boston On Thursday, the Boston Celtics announced they have waived 22-year-old guard JD Davison. Davison spent the first three years of his NBA career as a two-way player for Boston. The Celtics had converted his two-way contract to a standard two-year deal in April and picked up his team option for the 2025-26 campaign in June. Parting ways with Davison puts the Celtics back under the second apron of the luxury tax. Boston now has an open roster spot, though any addition would put the organization back over the second apron. !function(){'use strict'; 0!== e= t in r,i=0;r=e[i];i++)if( d= The Celtics initially selected Davison in the second round (53rd) of the 2022 NBA Draft. The Alabama product appeared in only 16 games for Boston last season, averaging 2.1 points over 5.8 minutes per game. However, he thrived with the Maine Celtics in the NBA G League, averaging 25.1 points, 7.6 assists, and 5.6 rebounds per game to earn G League MVP honors. Davison earned a championship ring with the Celtics in 2024. After appearing in only 36 games over three years with Boston, he should have a chance to earn more playing time with a new team for next season and beyond.