Latest news with #JenniferEpstein
Boston Globe
14-07-2025
- Business
- Boston Globe
WNBA star Aliyah Boston joins investment group of NWSL's Boston Legacy FC
'And yes ... Boston repping Boston just felt right!' Worcester Academy After winning an NCAA championship with the South Carolina Gamecocks, Boston Advertisement Jennifer Epstein, controlling owner of Boston Legacy, lauded Boston's entry into the ownership group. 'Aliyah's investment in our club demonstrates the strength of women's sports as our two leagues - the WNBA and NWSL - continue to grow and expand,' said Epstein. 'She is a proven winner who understands what it takes to build a championship team, and her presence in our investor group brings an invaluable athlete perspective. It's an exciting time to see professional female athletes help shape the future of global women's sports.' Related : Advertisement The Legacy will make their NWSL debut in March. They will Boston joins an investment group that includes actress Elizabeth Banks, Olympic gymnast Aly Raisman, and Celtics president Brad Stevens and his wife Tracy. No longer in the group is Linda Henry, CEO of Boston Globe Media, who has officially sold her minority stake in the team. Henry announced her intention to sell her stake in February and is no longer affiliated with the team. Michael Silverman can be reached at
Bloomberg
10-06-2025
- Business
- Bloomberg
Judge Refuses to Block NYC Broker-Fee Law Set to Start June 11
By and Jennifer Epstein Save A federal judge refused to block a New York City law that would require landlords — rather than their tenants — to pay fees for hiring listing brokers, handing the real estate industry another setback in its legal fight to prevent enforcement before the measure goes into effect June 11. The case is Real Estate Board of New York v City of New York, 24-cv-9678, US District Court, Southern District of New York (Manhattan).
Yahoo
08-06-2025
- Sport
- Yahoo
Pro. Women's Soccer Team in Mass. Reveals New Club Brand
A new era of professional women's soccer continues to take shape in Massachusetts as the Boston Legacy Football Club unveiled the club brand this weekend. After a five-month design process led by graphic designer Matthew Wolff, the team revealed its new black, white, and green-colored crest to the public Saturday through an interactive event for fans on the Boston Common. The crest consists of a green shield, a white, stylized swan, and the word 'Boston' in black letters. Advertisement Boston Legacy FC Controlling Manager Jennifer Epstein said the swan, as the central symbol of the crest, seemed 'very appropriate to represent the values of our club, which are inclusivity, belonging, grit, and style.' The swan has eight feathers, the total number of teams that originally played in the National Women's Soccer League, including the Boston Breakers, which played its final soccer matches in 2017. The angle of the feathers is also a nod to the cables on the Leonard Zakim Bridge, an iconic piece of infrastructure in Boston. 'The crest in my mind is really the link between the city, and the fans, and the athletes,' said Stephanie Connaughton, one of Boston Legacy's co-founders and managing owners. The founders told Boston 25 News that it's now up to the fans to infuse meaning into the crest as a new generation of female athletes shines in the Bay State. Advertisement 'It is a new era in women's sports. You can see the excitement, the passion all across our country, and really, the world,' said Epstein. 'We are going to make sure that we are going to bring championships home to our fans,' said Ami Kuan Danoff, one of the club's founding partners. The Boston Legacy FC will start playing in the National Women's Soccer League in 2026. Home games will be played at Gillette Stadium for the first year, but by 2027, games will be played at the new White Stadium. Download the FREE Boston 25 News app for breaking news alerts. Follow Boston 25 News on Facebook and Twitter. | Watch Boston 25 News NOW
Yahoo
07-06-2025
- Business
- Yahoo
Boston Legacy FC unveils new team crest: ‘It's been a learning process. We had a hiccup'
Boston Legacy FC has learned a crucial lesson before even setting foot on the field or signing a player: It's OK to try again. 'It's been a learning process and we had a hiccup when we launched the first pieces of our brand, as you know and everyone else knows,' owner and controlling manager Jennifer Epstein told on Friday. Advertisement While 'hiccup' might be an understatement of how the first attempt at a brand launch went for the 15th NWSL club, between the original name of BOS Nation FC and the 'Too Many Balls' campaign, everyone in Boston gave themselves time and space not just to own it and learn, but to move on. In March, the team announced its new name. When it came time to think through the launch of the first crest and brand, the club took its time. Set to begin play next year, Boston Legacy FC is ready to spread its wings, completing a five-month design process following the team's decision to rebrand. As part of that, Legacy FC hired experienced designer Matthew Wolff to lead the specific project of the new crest, with the team name already announced and the colors dating back to the team's original launch last year. The club sought an expert they could trust — enter Wolff, a known designer in the soccer world — and enlisted brand advisors in addition to their own input to ensure they had a range of viewpoints for their second attempt. Advertisement 'Opening it up to a plurality of perspectives and voices really helped us drill down and do something that we think is beautiful, but also mixes older and newer and is the perfect symbol for this new legacy that we are building here in Boston,' Epstein said. Rather than using the entire team name, the crest simply says Boston. The team will celebrate the new identity with a party on Boston Common on Saturday. Wolff is no stranger to stepping into a project where a course correction is needed. His first NWSL project was in 2020 with Racing Louisville FC, following their original launch as Proof Louisville FC. Since then, he has also worked with Gotham FC and the San Diego Wave. 'Intentionality matters,' Wolff told before getting into what he has learned from his work across the league over the past five years. 'Women's soccer fans really care about the way that their clubs look, the way that their clubs feel, what their clubs represent. There's a high standard, and there should be a high standard for this.' Advertisement As a designer, Wolff is a proponent of the idea that a club's crest and visual identity directly contribute to the growth of the game. As for the crest itself, it wasn't always a given that the swan would be the centerpiece of the design. The idea kept coming up in conversations, though, according to Wolff, and they realized it was strong enough to build the entire identity around. 'Swans have a long history in the city of Boston. They're iconic birds that populate the Charles and Mystic (rivers). Of course, they reside in the Boston Public Garden, which is in the Emerald Necklace, which extends through to where our home pitch will be at White Stadium,' Epstein said. And looking at the rest of the crests across the league, while the Washington Spirit have a nod to the eagle in theirs, a bird would stand out from the rest. 'Swans are extraordinarily fierce and extraordinarily loyal. Doesn't that sound like a Bostonian to you?' Wolff asked. 'Swans are elegant and fierce and loyal. That's Boston, that's Boston sports. Early on, we realised there was some mirroring of the animal and the club's values and Bostonians' personalities. The triangulation of those three things made it feel like the right move for the center of the crest.' Advertisement The team's explainer also makes a nod to 'Romeo and Juliet,' a pair of swans that summered in the Boston Public Garden for years. Both swans were female. It's a fun aside that should be popular with supporters, even if it wasn't directly an influence on the design itself. Once the swan was set, there were the smaller details to fine-tune. Each feather represents one of the original eight teams of the NWSL from its launch in 2013. The Boston Breakers, the previous NWSL team in the city until 2018, were always alphabetically at the top of that list. 'The Breakers obviously are a really important part of Boston soccer, Boston sports, women's sports, women's soccer history,' Wolff said. The initial design brief always had a nod to them in some way, listed as one of the priorities. The angle of the feathers is also a nod to the Zakim Bridge, which crosses the Charles River into the North End of Boston and was also featured on Boston's interim crest used in the early days of the expansion team. Advertisement 'When I'm working on a football crest, I want to represent the football club and the women who are going to compete on the pitch,' Wolff said. 'But of equal, if not more, importance, is representing the entire city, the entire community — so a powerful football crest can really draw people that maybe weren't originally interested in the sport to the sport.' If done right, said Wolff, a crest represents the player, the club, the local, the fan, but their family too, their neighbors, the community itself. There was no ignoring the power of sports in Boston on this project, something Wolff said he thought about frequently at a time when we gather as communities less and less. Yes, there is brand power in using Boston rather than Legacy FC — an instant shortcut to the city's culture as a whole, but it also seems to be one half of a promise from the club. The critical work right now, Epstein said, is building the relationships and trust with the community of Boston and the greater area. 'This is just the beginning. We want to see that long-term pride and loyalty from our fans in the city as a whole, in what we are building. It's always at the core of what we are doing — thinking about the community and how we can bring them in.' This article originally appeared in The Athletic. Soccer, NWSL, Sports Business 2025 The Athletic Media Company
New York Times
07-06-2025
- Business
- New York Times
Boston Legacy FC unveils new team crest: ‘It's been a learning process. We had a hiccup'
Boston Legacy FC has learned a crucial lesson before even setting foot on the field or signing a player: it's OK to try again. 'It's been a learning process and we had a hiccup when we launched the first pieces of our brand, as you know, and everyone else knows,' owner and controlling manager Jennifer Epstein told The Athletic on Friday. Advertisement While 'hiccup' might be an understatement of how the first attempt at a brand launch went for the 15th NWSL club, between the original name of BOS Nation FC and the 'Too Many Balls' campaign, everyone in Boston gave themselves time and space not just to own it and learn, but to move on. In March, the team announced its new name. When it came time to think through the launch of their first crest and brand, the club took its time. Set to begin play next year, Boston Legacy FC is ready to spread its wings, completing a five-month design process following the team's decision to rebrand. As part of that, Legacy FC hired experienced designer Matthew Wolff to lead the specific project of the new crest, with the team name already announced and the colors dating back to the team's original launch last year. The club sought an expert they could trust — enter Wolff, a known designer in the soccer world — and enlisted brand advisors in addition to their own input to ensure they had a range of viewpoints for their second attempt. 'Opening it up to a plurality of perspectives and voices really helped us drill down and do something that we think is beautiful, but also mixes older and newer and is the perfect symbol for this new legacy that we are building here in Boston,' Epstein said. Rather than using the entire team name, the crest simply says Boston. The team will celebrate the new identity with a party on Boston Common on Saturday. Wolff is no stranger to stepping into a project where a course correction is needed. His first NWSL project was in 2020 with Racing Louisville FC, following their original launch as Proof Louisville FC. Since then, he's also worked with Gotham FC and the San Diego Wave. 'Intentionality matters,' Wolff told The Athletic before getting into what he's learned from his work across the league over the past five years. 'Women's soccer fans really care about the way that their clubs look, the way that their clubs feel, what their clubs represent. There's a high standard, and there should be a high standard for this.' Advertisement As a designer, Wolff is a proponent of the idea that a club's crest and visual identity directly contribute to the growth of the game. As for the crest itself, it wasn't always a given that the swan would be the centerpiece of the design. The idea kept coming up in conversations, though, according to Wolff, and they realized it was strong enough to build the entire identity around. 'Swans have a long history in the city of Boston. They're iconic birds that populate the Charles and Mystic (rivers). Of course, they reside in the Boston Public Garden, which is in the Emerald Necklace, which extends through to where our home pitch will be at White Stadium,' Epstein said. And looking at the rest of the crests across the league, while the Washington Spirit have a nod to the eagle in theirs, a bird would stand out from the rest. 'Swans are extraordinarily fierce and extraordinarily loyal. Doesn't that sound like a Bostonian to you?' Wolff asked. 'Swans are elegant and fierce and loyal. To me, that's Boston, that's Boston sports. Early on, we realised there was some mirroring of the animal and the club's values and Bostonians' personalities. The triangulation of those three things made it feel like the right move for the center of the crest.' The team's explainer also makes a nod to 'Romeo and Juliet,' a pair of swans that summered in the Boston Public Garden for years. Both swans were female. It's a fun aside that should be popular with supporters, even if it wasn't directly an influence on the design itself. Once the swan was set, there were the smaller details to fine-tune. Each feather represents one of the original eight teams of the NWSL from its launch in 2013. The Boston Breakers were always alphabetically at the top of that list. 'The Breakers obviously are a really important part of Boston soccer, Boston sports, women's sports, women's soccer history,' Wolff said. The initial design brief always had a nod to them in some way, listed as one of the priorities. The angle of the feathers is also a nod to the Zakim Bridge, which crosses the Charles River into the North End of Boston and which was also featured on Boston's interim crest used in the early days of the expansion team. Advertisement 'When I'm working on a football crest, I want to represent the football club and the women who are going to compete on the pitch,' Wolff said. 'But of equal, if not more importance, is representing the entire city, the entire community — so I believe that a powerful football crest can really draw people that maybe weren't originally interested in the sport to the sport.' If done right, said Wolff, a crest represents the player, the club, the local, the fan, but their family too, their neighbors, the community itself. There was no ignoring the power of sports in Boston on this project, something Wolff said he thought about frequently at a time when we gather as communities less and less. Yes, there is brand power in using Boston rather than Legacy FC — an instant shortcut to the city's culture as a whole, but it also seems to be one half of a promise from the club. The critical work right now, Epstein said, is building the relationships and trust with the community of Boston and the greater area. 'This is just the beginning. We want to see that long-term pride and loyalty from our fans in the city as a whole, in what we are building. It's always at the core of what we are doing — thinking about the community and how we can bring them in.' (Top Photo: Boston Legacy FC)
