Cindy Crawford and family invest in Vuori
In a statement, Vuori said that the Gerber-Crawford family would become ambassadors for the performance brand, starring in its spring/summer 2025 campaign, as well as contributing to shaping Vuori as creative, strategic and financial partners. The move is described as a 'rare collaboration that just feels right'. Vuori spring/summer 2025 campaign starring the Gerber-Crawford family Credits: Vuori by Cass Bird
Joe Kudla, founder and chief executive of Vuori, said: 'This official partnership with the Gerber family marks an exciting milestone for Vuori that's been years in the making. It began when Rande Gerber discovered Vuori in a small Malibu boutique and reached out, sharing our passion for what we're building. A genuine friendship followed, rooted in mutual respect and shared values, and now we're excited to take that connection even further.
'Kaia and Cindy are natural muses for Vuori's women's collection, embodying strength, style, and modern femininity. And the entire Gerber family reflects a timeless yet modern approach to fashion - effortlessly blending elevated style with an authentic, down-to-earth energy that aligns perfectly with Vuori's core values.' Vuori spring/summer 2025 campaign starring the Gerber-Crawford family Credits: Vuori by Cass Bird Gerber-Crawford family become creative, strategic and financial partners of Vuori
Commenting on the partnership, entrepreneur and investor Rande Gerber, added: 'From the moment I met Joe, it was clear that he's focused and knows exactly what he wants, but above all, he's just a genuinely good person who shares the same values as our family.
'When we visited Vuori's headquarters, what stood out wasn't just the business, but the real, personal connections we all formed – it wasn't about deals, it was about shared stories and a mutual respect that made Joe say, 'We need to do something bigger together.' And that's what sets Vuori apart: no matter how fast they grow, they keep that intimate, ego-free community where people surf at lunch, celebrate each other's wins, and stay true to the soul of Southern California living.'
Financial details of the partnership between Vuori and the Gerber-Crawford family were not disclosed. Vuori spring/summer 2025 campaign starring the Gerber-Crawford family Credits: Vuori by Cass Bird
The news follows Vuori's recent retail expansion in the UK, opening its third store on London's King's Road. The two-level store spans over 3,412 square feet and features the brand's men's and women's collections organised in key categories across leisure, active and lifestyle.
On the store opening, Andy Lawrence, vice president of international at Vuori, said: "We've been targeting a store on King's Road since we entered the UK market, and are thrilled we're finally here.
'Opening this store represents a key milestone in Vuori's expansion in the UK and across Europe, allowing us to deepen our connection with customers and the market. With each new store, we're focused on building lasting relationships with customers and laying the foundation for long-term success.' Vuori spring/summer 2025 campaign starring the Gerber-Crawford family Credits: Vuori by Cass Bird
Vuori was founded in 2015 by Kudla in a humble garage office just two blocks from the ocean in the beachside town of Encinitas, California. It draws inspiration from the community, active lifestyle, and the natural playground that surrounds it and offers a fabric-first approach to create premium performance apparel and elevated everyday styles.
Today, Vuori is available in more than 18 countries worldwide, with more than 70 stores in the US and 3 in the UK. It also has a global e-commerce platform and a curated wholesale business with stores, including luxury department stores Harrods, Selfridges and Nordstrom. Vuori spring/summer 2025 campaign starring the Gerber-Crawford family Credits: Vuori by Cass Bird
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Scottish Sun
24-07-2025
- Scottish Sun
The world's best karaoke songs officially revealed by scientist – with surprise throwback topping list
AN Oxford university boffin has come up with a mathematical formula to determine the best endorphin-boosting karaoke songs of all-time. Dr Tom Crawford uses V for number of verses, C as repetition of chorus, Y for when the track was released, combined with BPM beats per minute to scientifically grade songs out of 100. 5 The ultimate karaoke songs of all time have been revealed 5 Dr Tom Crawford and his unique formula. His formula says that the 2,000 folk who took part in the Three Mobile survey prefer fast-paced songs with an average of 126 BPM and three repeated choruses for every two verses. Chief Features Writer MATT BENDORIS asks Dr Crawford to apply his calculations to some classic Scots karaoke favourites to see how our chart stars compare THE Proclaimers I'm Gonna Be (500 Miles) almost walked away with being crowned kings of the karaoke charts, according to Dr Crawford's formula. It ticked all the right boxes with 132 Beats Per Minute - just over the perfect rate of 126 BPM - but was let down slightly by having four choruses instead of the ideal three. Instead Craig and Charlie Reid slipped to No5 in the overall rankings with Shania Twain, Oasis, Whitney Houston and the winner Bon Jovi all ahead of them. 5 Bon Jovi rocked their way to the top of the karaoke charts. 5 The Proclaimers 500 Miles is the best Scots karaoke song However had 'foot stomping' being part of the doc's unique formula, he is certain the twins from Leith would have come out on top. He said: 'What I really liked about some songs, especially 500 miles, is that it just makes you want to get up, stamp your feet and join in. 'It kind of has that euphoric, mood-lifting ability, so it's not just songs people like to sing, but how they make you feel.' Dr Crawford believes that was the whole point of the survey which has launched the 'Kathartic Karaoke' initiative as part of Three and the Samaritans' ongoing commitment to mental health support and wellbeing. A special karaoke booth will be erected from August 15 to 16 on The Mound at the Edinburgh Fringe to help festival goers boost their mood with music and singing. TOP 10 KARAOKE SONGS 1) Livin' On a Prayer – Bon Jovi (91%) 2) I Wanna Dance with Somebody – Whitney Houston (90%) 3) Don't Look Back in Anger – Oasis (89%) 4) Man! I Feel Like a Woman – Shania Twain (88%) 5) I'm Gonna Be (500 Miles) – The Proclaimers (88%) 6) Gimme! Gimme! Gimme! (A Man After Midnight) – ABBA (85%) 7) Unwritten – Natasha Bedingfield (84%) 8) Someone Like You – Adele (84%) 9) Wannabe – Spice Girls (84%) 10) Let Me Love You – Mario (83%) That's after Dr Crawford's research found that nine out of ten (90 per cent) people felt that singing gave them an emotional uplift, made them feel empowered (81 per cent) while 70 per cent found it cathartic. There is also evidence to suggest music can improve happiness and help sustain a healthy immune system, by reducing stress and boosting the production of endorphins and immunity antibodies – whilst singing can specifically improve breathing, posture and muscle tension. Dr Crawford, 35, who also has 225,000 subscribers on YouTube under the handle @TomRocksMaths, said: 'I've been trying to make maths fun for years now on YouTube and through my teaching at university and this is why I was so excited to be involved in this project. 'I think the whole idea of talking about karaoke and mood boosting and linking it back to mental health and working with the Samaritans is a fantastic thing, especially as young men in particular are pretty bad about discussing these topics. 'So talking more about mental health and using karaoke singing as a way to boost that and also bringing in the maths and the fun are things that I am passionate about.' During his study Dr Crawford discovered that age of a song was also a big defining factor where it finished in the karaoke charts too. TOP 10 SCOTTISH KARAOKE SONGS 1) 500 Miles - The Proclaimers (88%) 2) Why Does it Always Rain on Me - Travis (87%) 3) It's Got to be Perfect - Fairground Attraction (80%) 4) Someone You Loved - Lewis Capaldi (78%) 5) Dignity - Deacon Blue (77%) 6) Vienna - Ultravox (76%) 7) Maggie May - Rod Stewart (73%) 8) Caledonia - Dougie Maclean (65%) 9) Shout - Lulu (65%) 10) Leave a Light On - Tom Walker (61%) He explained: 'Older songs didn't do so well, with the 70s doing really badly, with the exception to the rule being ABBA who were the most popular individual artists. 'Adele did well, although many of her tracks were from the 2010s, which were actually a bit too modern for the best performing songs in this formula. 'Lewis Capaldi also scored well with Someone You Loved as he's a kind of Scottish Adele really, isn't he? 'But the best performing tracks were roughly from the 90s with Britpop, Oasis, Spice Girls, all that kind of thing.' And even being a terracing favourite was no guarantee of doing well under the doctor's figures. He said: 'Neil Diamond's Sweet Caroline did quite badly, even though it's hugely popular with the likes of women's football fans right now. 'Similarly Caledonia is a favourite on the rugby terraces in Scotland but it didn't do well either.' However, Dr Crawford insists he also wanted to create a debate with the exercise. He says: 'People can look at our top 10 and think it's nonsense, as everyone has their own personal opinion. 'But this was all about trying to determine how a song makes you feel when singing it and even if you wouldn't score these tracks exactly as we have, you can also have a lot of fun discussing them and what songs you say lift your mood best. 'At the end of the day it's all part of the fun.'
Fashion United
22-07-2025
- Fashion United
Vuori accelerates global expansion in China and South Korea
US performance lifestyle brand Vuori is accelerating its international expansion with new brick-and-mortar stores across Asia alongside an expansion of its digital footprint with a rollout of its e-commerce platform across Europe and Japan. Vuori, launched in 2015 by Joe Kudla, founder and chief executive of the brand, has been growing its international community with its fabric-first approach to creating premium performance apparel and elevated everyday styles. Currently, Vuori is available in more than 18 countries worldwide, and will surpass its 100-store milestone globally by the close of 2025, including locations in the US and the UK. By 2026, the brand will have a total of 15 stores outside the US as it continues to push forward with an international mindset. This will include its first locations in Seoul, South Korea, in September through a franchise partner, followed by another debut location in Beijing, China, this October, as it continues to focus on adding retail stores in 'top-tier cities' in a data-driven, phased market-entry strategy. Andy Lawrence, senior vice president of international at Vuori, who joined the brand in 2021, said in a statement: 'Vuori's international growth has been patient, long-term focused, and designed to build brand equity across all key channels where our customer shops. 'We're not chasing quick wins, we're cultivating meaningful communities in high-potential markets. With our new stores in Beijing and Seoul, we're deepening our presence in key markets in Asia, while our digital expansion into key European and Asian countries allows us to test, learn, and scale in a way that's responsive and efficient.' Vuori spring/summer 2025 campaign starring the Gerber-Crawford family Credits: Vuori by Cass Bird Vuori to open new stores in Seoul and Beijing this autumn Alongside its physical retail growth, Vuori is also launching localised e-commerce platforms in 11 new countries, including Sweden, Norway, Denmark, Finland, Switzerland, Spain, Italy, Belgium, Austria, Portugal, and Japan, as it looks to target a broader audience across Europe and Japan. This follows successful store launches in London and Shanghai, and a 'strong start' to wholesale in Japan and Europe, adds the brand. 'To date, we view international as something like a slingshot: pulled back to build strength before we accelerate and launch forward,' added Lawrence. 'The foundational work we're doing now is setting us up for quicker, sustainable acceleration in the years to come. Vuori spring/summer 2025 campaign starring the Gerber-Crawford family Credits: Vuori by Cass Bird Vuori's continued international expansion follows the Southern Californian performance lifestyle brand announcing a partnership with the Gerber-Crawford family in May 2025, which tapped supermodel Cindy Crawford and her husband Rande Gerber, alongside their model children Presley Gerber and Kaia Gerber as ambassadors, as well as contributing to shaping Vuori as creative, strategic and financial partners. The activewear brand also appointed Ashley Kechter its new global president earlier this month. Kechter joined the company from Fabletics, where she had served as global brand president for over two years.
Daily Mail
17-07-2025
- Daily Mail
Cindy Crawford jokes her daughter is 'traumatised' by her nude shoots
has joked that her daughter Kaia Gerber is 'traumatized' by her nude photoshoots. The model, 59, was no stranger to a racy photoshoot in her 1980s modelling heyday and has posed nude countless times in her decades-long career. However, she has now revealed what her children Kaia, 23, and Presley, 26 - who she had with her husband Rande Gerber - think of her nude photographs. Speaking on the Reclaiming with Monica Lewinsky podcast, Cindy shared that she has some tasteful nude pictures of herself hung on the walls in her home. She said: 'There were nude pictures of me in our house that I never explained to my kids. 'Once in a while, one of my kids will make a comment, like, ''we just thought it was normal that your mum was nude." 'There's a famous picture of me, Christy [Turlington], Naomi [Campbell], Linda [Evangelista], and Tatjana [Patitza],' she said of one of the pieces of artwork in her home. Cindy continued: 'You don't see anything - it wasn't like, hey, here's mum in all her glory! We didn't have those pictures out, but look, I'm sure my kids are traumatized - like every kid is.' The model said how having a family changed her perspective on doing nude photoshoots and ditched the raunchy content before she tied the knot with Rande in 1998 aged 32. She added: 'I did stop doing nudes before we got married. I don't really think I've done anything nude again. 'And I've been asked afterwards, but I definitely thought: I don't know if my nine-year-old kid wants to get teased by his friends.' Though her decades-long career including a string of nude photographs, Cindy candidly admitted the one she regretted because she felt manipulated into doing it. She added: 'Every experience is a lesson, and that's where we grow up - making those choices. 'I've done a tonne of nude pictures. The only one I regret ever is the one I got talked into. Every other one, I knew what I was doing. I did Playboy with Herb [Ritts] twice.' But sharing one occasion she looks back on differently, she added: 'I felt manipulated into it. That's the only one that I look at, and I was hurt.' Cindy continued: 'It's not even the most revealing picture of me by far, but when I look at it, I know what I was feeling.' On the other hand, Cindy revealed she always felt 'comfortable' and '100 per cent safe' working with photographer Herb, who died of pneumonia aged 50 in 2002. She continued: 'Once you've done a naked picture, then people think, oh, she does nudes, but it's not that way. It has to be right. The chemistry has to be right. 'I have to feel comfortable. With Herb, I felt 100% safe and not sexualized. He looked at people like architecture. So I could do it with him. 'I did it with straight guys too, but just certain people maybe give you a weird vibe, and I had one. And I just didn't know how to say no - or didn't say no.' Cindy is preparing to celebrate her 60th birthday in February and recently gave an insight into her self-care routine. She launched her skincare range Meaningful Beauty over 20 years ago with French doctor Jean-Louis Sebagh, and revealed her favorite products that help her maintain her flawless glow. Speaking to People, Cindy said: 'When you feel good about yourself and feel confident, you hold your head a little higher and that's what people really see,' noting a key ingredient in the range is Charentais cantaloupe extract. Cindy said she swears by Meaningful Beauty's sun-protectant moisturizer, which has anti-aging properties. Giving more details she said: 'It melts into the skin, so it works great under makeup. 'My goal is for women to be less overwhelmed by skincare. Our systems make it easy to get the best ingredients all in one place.' Cindy and Sebagh's range of skin-enhancing products debuted in 2004, and in 2021, expanded to include haircare items.
