Measuring and Driving Direct Traffic & Audience Growth
Event Description
Join us for a networking happy hour and catering, followed by a presentation by Andy Asaro!
Presentation Overview: As referral traffic continues to decline across the digital publishing industry with Meta keeping more users on their own platforms with short-form video, emulating TikTok; with fewer blue links on Google Search results pages in favor of answering users via AI Mode it has become more important than ever to measure, understand, and grow 'direct' audiences who visit websites.
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Event Description Join us for a networking happy hour and catering, followed by a presentation by Andy Asaro! Presentation Overview: As referral traffic continues to decline across the digital publishing industry with Meta keeping more users on their own platforms with short-form video, emulating TikTok; with fewer blue links on Google Search results pages in favor of answering users via AI Mode it has become more important than ever to measure, understand, and grow 'direct' audiences who visit websites.
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