AU launches ‘Beat the Heat with AU' initiative
KUWAIT: In line with its commitment to corporate social responsibility and environmental responsibility, the Australian University (AU) launched its 'Beat the Heat with AU' initiative which aimed to support underprivileged gas station attendants. As part of the campaign, AU students and staff members visited numerous fuel stations across Kuwait to personally distribute durable and reusable water bottles to attendants, offering both immediate relief from the heat and a sustainable solution for hydration throughout the summer.
The initiative witnessed active participation from AU's students and staff, who came together to show appreciation for those who endure high heat during Kuwait's intense summer. The campaign not only provided practical support but also encouraged environmental awareness by replacing single-use plastics with durable, eco-friendly alternatives. Commenting on the initiative, May Al Musallam, Senior Manager of Public Relations and Marketing at AU, said: 'This campaign was more than just distributing water bottles; it was a humanitarian message that expressed compassion and empathy, and encouraged genuine giving. We are proud of our students who embodied the spirit of generosity and responsibility.'
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