American Eagle合作當紅女星 搭上迷因股列車
美國潮牌服飾American Eagle (AEO.US)宣佈與知名女星史威尼(Sydney Sweeney)合作推出聯名服飾，激勵股價24日盤中飆漲，加入「迷因股」行列。
CNBC、路透等外媒報導，American Eagle 24日宣佈，今年秋冬將於當紅女星史威尼合作推出牛仔服飾系列，包括限量版牛仔夾克「The Sydney Jean」；此舉可望吸引Z世代消費者並提振買氣，激勵股價24日一度大漲逾12%，但終場漲幅收斂至約4%。
廣告
廣告
American Eagle近年受消費疲軟所苦，又面臨關稅衝擊，股價今年來走空，現期待藉人氣明星代言引起關注；該公司股價24日走高，也在Stocktwits等投資論壇上引起熱議。
近來美股漲勢洶洶、投機風潮再起，迷因股（meme stock，指基本面不佳，因人為炒作而飆漲的股票）行情也捲土重來。
美國房地產電商平台Opendoor上週因投資網紅推薦而飆漲數倍，老牌百貨公司科爾百貨接棒演出，股價22日一度翻倍，運動攝影機品牌GoPro和甜甜圈品牌Krispy Kreme 23日成為最新迷因股標的，American Eagle現也搭上迷因股列車。
廣告
廣告
專家分析，迷因股投機風潮再起，讓人聯想起數年前的GameStop軋空熱潮。散戶高喊「YOLO」（人生只有一次，You Only Live Once的縮寫），擁抱高風險、孤注一擲的交易策略。
然而，分析人士也示警，迷因股飆漲無基本面可言，往往於暴漲後迅速回落，貿然追高的投資人可能陷入痛苦的虧損。
(圖片來源：shutterstock)
＊編者按：本文僅供參考之用，並不構成要約、招攬或邀請、誘使、任何不論種類或形式之申述或訂立任何建議及推薦，讀者務請運用個人獨立思考能力，自行作出投資決定，如因相關建議招致損失，概與《精實財經媒體》、編者及作者無涉。
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投機熱再起 GoPro、Krispy Kreme加入迷因股之亂
美而快H2放緩實體店擴張腳步，擬再推全新品牌
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