Boots shoppers say 'miracle' £10 serum is better than luxury brand worth £65

Daily Record

17-06-2025

Beauty fans will need to act fast, as the retailer's flash sale is only available until midnight.
If there's one anti-ageing serum that has earned legendary status, it's Estée Lauder's Advanced Night Repair. However, at £65 for a small 30ml bottle, we're always on the hunt for an alternative.
Fortunately, many beauty buffs have praised the L'Oréal Paris Age Perfect Cell Renew Midnight Serum as similar to the luxury brand, with some going as far as to say it offers "better" results.
Initially worth just £35 for the same-size 30ml bottle, it's even cheaper after being included in Boots' £10 Tuesday deals today. So until midnight tonight, shoppers can save a staggering £25 off its own RRP, while also being £55 cheaper than Estée Lauder.
However, the high street health and beauty chain's online exclusive deal is only available today, June 17, so skincare buffs only have a few hours before it goes back to full-price.
L'Oréal's Midnight Serum is a powerful antioxidant recovery complex that works to support the skin's natural cell repair cycle, leading to a reduction in wrinkles, while also boosting firmness and radiance.
L'Oréal Paris Age Perfect Cell Renew Midnight Serum, 30ml
£35
£10
Boots
Buy here
Product Description
Infused with hyaluronic acid, antioxidants from bitter orange and vitamin E, it claims to boast a "non sticky" and "melting" formula that protects against free radicals during the day, while boasting cell turnover during sleep to reveal younger-looking skin in the morning.
Said to be suitable for all skin tones and types, results indicate that, in just one week, skin appears younger, brighter and more luminous, while a further four weeks highlight a reduction in wrinkles and a more radiant complexion.
Since Boots' £10 deal on the Midnight Serum is only available for one day, another affordable 'dupe' available on the high street is the Revolution Pro Miracle Night Rescue Serum Advanced Complex (30ml) that costs just £12.
Alternatively, the high street firm's own No7 Future Renew Night Serum, which is a new addition, might pose a more suitable alternative, and it only costs £39.95 for a 25ml.
However, the L'Oreal Paris Serum remains a firm favourite with many shoppers, as it has earned a 4.7 rating from Boots shoppers who alone have hailed it as a "miracle in a bottle" that has made their wrinkles "go away."
One five-star review read: "Love this serum, I've been using Estée lauder's night repair but honestly I think this one is better. My skin definitely feels more moisturised and as someone with very dry skin it's a must! Would definitely recommend!"
A second Estee Lauder fan wrote: "Working well for me, [and I usually] use the Estee Lauder which is 3 times the price. Since I switched, I haven't noticed any difference, so it's as good as the expensive brand."
Someone else delighted with the results said: "It's the best serum. I have never used a serum this good, it makes me look younger and it also makes my wrinkles go away. MUST BUY!"
Beauty deal of the week
Looking for last minute gift inspiration for dad ahead of Sunday, June 15.
Then don't fret, as we have you covered, as no-one can go wrong with a new bottle of cologne, and we have spotted Versace's The Dreamer for him Eau de Toilette for 67 percent less at Superdrug.
Hailed for being "underrated" and "truly unique", a large 100ml bottle of this fragrance has been dropped from £74 to £24, allowing you to make a huge saving of £50 and get in a thoughtful gift.
Described as "warm" and "fresh", Versace's Dreamer is an aromatic fragrance that, while belonging to the cologne family, is said to boast a variety of notes that make it suitable for both men and women.
The scent opens on vibrant notes of juniper, tarragon, and artemisia, before blending into heart notes of iris, lily and flax flowers to add a touch of softness. It then ends on a comforting base of tobacco blossom and amber, offering a smoky, luxurious finish.
The transparent, clear fragrance itself is housed in an opulent glass bottle that has been embossed with the iconic medusa logo, representing the luxury aesthetic of the iconic fashion house.
Versace's Dreamer EDT has managed to earn glowing reviews and a 4.6 rating from shoppers, with one saying: "Truly unique and dreamy fragrance. It's a great fragrance but it's underrated. Guys you have to try this one, it's great for all year round."
And someone else wrote: "Not to be overlooked. This is a lesser known Versace men's fragrance but oh my it is gorgeous ! Hubby loved it and amazing value for money."
Versace's The Dreamer For Him Eau de Toilette (100ml) can be bought for 67 percent less at Superdrug now.
Not everyone has been a fan of the texture, as one disappointed customer added: "Unfortunately this wasn't right for me, I applied it a few times but the texture/feel didn't feel right for me and my skin didn't feel/look too different in the morning, also the texture felt a little sticky which I didn't like."
Although, another fan praised: "What a miracle serum! Great product, comforting texture. I'm in my 50s and my skin needs something special.
"After a few nights, my face looks younger, fine wrinkles are smoothed, the texture of the skin is clearly better. I am really delighted with the quality and price."
The L'Oréal Paris Age Perfect Cell Renew Midnight Serum (30ml) is available in Boots' £10 Tuesday deals exclusively online for one day only.