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Sally Susman helped steer Pfizer through COVID-19. Her advice for leaders? Learn to write — and listen.
Sally Susman helped steer Pfizer through COVID-19. Her advice for leaders? Learn to write — and listen.

Business Insider

time4 days ago

  • Business
  • Business Insider

Sally Susman helped steer Pfizer through COVID-19. Her advice for leaders? Learn to write — and listen.

Pfizer' Communications and Policy Chief Sally Susman has made a name for herself doing just that, such as by helping the pharmaceutical giant launch its COVID-19 vaccine at the height of the pandemic. Susman, who recently announced plans to leave Pfizer later this year after an 18-year-run, previously held similar roles at Estée Lauder and American Express. In an interview with Business Insider, she described her field as one in which there's never an average day and said that it can sometimes be as dramatic as a Hollywood blockbuster. "This work of corporate affairs, communications, public affairs, government affairs is completely so exciting," she said. "I wake up and look at the news across the globe and I think, 'OK, now my agenda is set.' " The profession is also important, as it can make a significant impact on a company's trajectory, according to Susman, who has advised nine CEOs over the course of her career. But she thinks the field sometimes gets misunderstood. "It's a mistake to consider communications a soft skill," she said. "The leaders and people who want to make change, who I've seen embrace and prioritize their communications, and who know it to be a rock-hard competency, are the game changers." Succeeding in the field requires being a strong writer, Susman said. Comms pros are tasked with storytelling, internal messaging, crafting statements for media outlets and more. "There's no substitute for picking up the pen, parsing the arguments, drafting yourself," she said. Still, that doesn't mean you should avoid using AI tools like ChatGPT, she added. In fact, Susman recommends taking advantage of the technology for conducting research and outlining ideas. "I know many people are apprehensive about AI, but it is an important tool," she said. "Just like photography didn't decimate painting, AI is not going to ruin communications." Talking regularly to executives, politicians, and other leaders can also help with writing by providing knowledge and context, Susman added. Conversations she's had with such individuals over the years informed her thinking, she said, which is why "relationships matter so much." Another piece of advice from Susman for aspiring comms pros is to dive into geopolitics. Always keep up with major events happening around the world and ask yourself what these mean for companies and their employees. "The opportunities around what I call 'global policy and diplomacy topics' are unlimited right now," she said. Also, don't punish yourself for making mistakes. Susman said she's made countless gaffes over the course of her career and has no regrets. "There were times when I failed to do enough due diligence, times my ego got the better of me," she said. "It's just human nature. It's humanity. It's what we do when we're out there trying to make a difference." Having mentored interns and junior employees at Pfizer and companies where she previously worked, Susman said she's noticed that many young people seem to suffer from anxiety. She's seen them do things like rewrite their résumés over and over and stress about what they said or didn't say in meetings — none of which is healthy, she said. "We are judged over long, vast, savannahs of time," she said. "We are not judged in a moment."

Estée Lauder fragrance dubbed ‘best scent' that ‘smells like summer holidays'
Estée Lauder fragrance dubbed ‘best scent' that ‘smells like summer holidays'

Daily Mirror

time5 days ago

  • Entertainment
  • Daily Mirror

Estée Lauder fragrance dubbed ‘best scent' that ‘smells like summer holidays'

One shopper said they 'always get compliments' when wearing it Estée Lauder fans have been sharing their love for a fragrance that 'smells like summer holidays.' Estée Lauder's Bronze Goddess Eau Fraiche Skinscent is now down from £58 to £44 at LOOK FANTASTIC, and shoppers have been heaping praise on the fragrance, with some calling it 'summer in a bottle'. The scent is described on LOOK FANTASTIC as being: "A radiant solar floral fragrance inspired by the irresistible allure of summer skin, with creamy coconut and glowing amber notes." As a beauty writer who loves anything coconut scented, I have to agree it's one of my favourites for the warmer weather. Other summery fragrances available to shop now include NIVEA's 30ml Sun Eau De Toilette, which can be purchased on Amazon for £21. One reviewer said the scent 'smells heavenly.' Next's £18 Summer Sun 100ml and 10ml Perfume Gift Set is also a great summer option and one shopper said: "This smells divine and the bottle feels and looks expensive and luxurious." If you fancy a different beachy scent, then Phlur's Beach Skin Body Mist is available at Space NK for £25 and has notes of salty air and coconut milk. Slightly more spenny but still super summery is Jo Malone's new Raspberry Ripple Cologne, which is available on LOOK FANTASTIC priced at £59 for 30ml. It's described as being fruity with notes of redcurrant, raspberry, and white musk. Shoppers have been sharing how much they love the Estee Lauder Bronze Goddess scent, with one writing: "Love this scent for summer, so fresh and light but always get compliments." Another said: "Gosh, I just love this. It's the best scent, so clean, fresh and summery. I love spraying it generously after a shower…heaven!" Despite this, some shoppers had reservations about the scent's longevity, with one writing: "I really like this light scent for spring or summer, however, it does not have a lot of staying power. "The bottle does not last long. I most likely will not purchase again." Another echoed this, saying: "Such a lovely scent for the summer, just wish the longevity was better." Another reviewer who titled their comments 'holiday in a bottle' noted: "This smells like summer holidays and is a beautiful holiday perfume. Definitely for use in summer."

Flawless Base: The Ultimate Guide to Choosing the Right Foundation
Flawless Base: The Ultimate Guide to Choosing the Right Foundation

India.com

time16-07-2025

  • Health
  • India.com

Flawless Base: The Ultimate Guide to Choosing the Right Foundation

With different finishes like matte, dewy, satin, and natural, and a wide range of coverage options from sheer to full, foundation caters to diverse skin types and preferences. Whether you want a barely-there everyday look or a flawless glam finish, the right foundation can elevate your makeup and boost your confidence. Video Courtsey: Myntra 1. Estée Lauder – Double Wear Stay-In-Place Makeup Foundation with SPF 10 Image Source: Order Now Estée Lauder's Double Wear Foundation is a cult-favorite known for its long-lasting, full coverage that stays put for up to 24 hours. With a semi-matte finish and SPF 10, it delivers a flawless, shine-free look that resists heat, humidity, and transfer. Ideal for oily to combination skin types. Key Features: Full coverage with a natural matte finish 24-hour long wear and transfer-resistant Lightweight and buildable formula SPF 10 provides basic sun protection Suitable for oily and combination skin May feel too matte or drying for dry skin types Requires quick blending as it sets fast SPF 10 is minimal and not enough for sole sun protection 2. Huda Beauty – Easy Blur Natural Airbrush Lightweight Foundation Image Source: Order Now Huda Beauty's Easy Blur Foundation offers a lightweight, skin-blurring finish that gives a natural airbrushed effect. Designed for a soft-focus, no-makeup look, it provides buildable medium coverage with a breathable formula that feels like second skin. Key Features: Lightweight formula for all-day comfort Soft-matte, blurred finish for a smooth complexion Buildable medium coverage Ideal for everyday, natural makeup looks Suitable for normal, oily, and combination skin May not provide enough coverage for acne-prone skin Requires setting powder for long wear in humid weather Limited hydration for very dry skin types 3. M.A.C – Studio Radiance Serum-Powered Hydrating Foundation Image Source: Order Now MAC's Studio Radiance Foundation combines makeup with skincare, offering hydration and glow through a serum-infused formula. With a luminous, skin-like finish, it's perfect for those with dry or mature skin seeking comfort, coverage, and radiance in one. Key Features: Serum-powered formula for deep hydration Radiant, dewy finish ideal for dry and mature skin Medium buildable coverage Lightweight feel with skincare benefits Enhances skin texture and glow over time May appear too shiny on oily skin types Less long-wearing than matte formulas Requires touch-ups in humid or hot conditions 4. Bobbi Brown – Weightless Skin SPF 15 Mini Foundation Image Source: Order Now This mini foundation by Bobbi Brown is designed for a natural, second-skin look with breathable wear and lightweight texture. Infused with SPF 15, it provides light to medium coverage with a fresh finish, making it ideal for travel, touch-ups, or minimalist beauty routines. Key Features: Lightweight and breathable formula Natural finish for a skin-like look SPF 15 for added sun protection Travel-size for convenience Suitable for normal to combination skin Smaller size means less product for the price Light coverage may not hide strong blemishes or pigmentation Not ideal for full-glam or long-wear needs Foundation is the cornerstone of a flawless makeup look, offering a smooth and even base that enhances the overall appearance of the skin. With a wide variety of formulas—ranging from matte and long-wearing to dewy and hydrating—there's a foundation to suit every skin type, tone, and occasion. Whether you're aiming for full glam with Estée Lauder's Double Wear, a fresh natural look with Bobbi Brown, or skincare-infused glow with M.A.C's Studio Radiance, the right foundation can elevate your beauty routine. The key lies in choosing a formula that complements your skin's needs and desired finish, ensuring lasting comfort and confidence. Disclaimer: At IDPL, we help you stay up-to-date with the latest trends and products. It should not be construed as an endorsement to buy. IDPL may make a very small commission from its sale if one chooses to buy the product from any of the links in this article.

Estee Lauder radiance skincare routine bundle worth £132 is now under £80 in flash sale
Estee Lauder radiance skincare routine bundle worth £132 is now under £80 in flash sale

Daily Mirror

time16-07-2025

  • Entertainment
  • Daily Mirror

Estee Lauder radiance skincare routine bundle worth £132 is now under £80 in flash sale

If you're looking for a radiant skincare routine from an iconic beauty brand but don't fancy spending a fortune, this Estee Lauder three-piece routine set is currently up for grabs for nearly half price EstéeLauder is a cult-favourite brand for its luxurious skincare, but its products tend to have less-than-affordable price tags. That's why skincare sets can come in clutch as you get more bang for your buck - and what's even better is when said skincare bundles are axed in price to an even more budget-friendly one in a flash sale. Currently reduced by a whopping 40% at Lookfantastic is this Estée Lauder 3-Step Radiance Skincare Routine Set, which is a must-have for anyone looking to add a trio of best-selling skincare essentials from Estée Lauder to their vanity, without spending a fortune. This exclusive Estée Lauder x Lookfantastic 3-Step Radiance Routine Set features a curated trio of skincare essentials that promise to refresh, cleanse and visibly refine the appearance of your skin, and what's more, the £132 bundle is now up for grabs for a fraction of that price as it plummets by a mega £53. The set includes the iconic Daywear Sheer Tint Release Moisturiser SPF15 (full-sized), a sheer skin tint praised for softening the look of uneven tone while delivering hydration and a naturally glowy finish. Normally retailing for £55 when bought separately, this day cream protects against UV rays, giving your complexion a boost of hydration that leaves the skin looking fresh, healthy and positively radiant. With the complex of skin-essential anti-oxidants, it helps fight the look of free radical damage and premature signs of ageing too. One reviewer who bought this moisturiser on its own raved: " This product is a total skin-saviour for me. I always like to have a slight tan, but fake tan products dry my (already extremely dry) skin out. This product is a cucumber-scented, cooling moisturiser that becomes a natural tanned colour on the skin, with totally natural-looking, seamless edges. It provides sufficient moisture for my dry skin, and the SPF and antioxidants ensure that my skin is protected while I am wearing it. It's basically a skin-care and make-up saviour in one neat product. The price, to me, is not outlandish as I have spent a greater amount of money on some far inferior products. This is worth the money if what you're looking for is protected skin, a healthy glow, and enough moisture to keep your skin feeling comfortable all day long. It's a holy grail in my book." Elsewhere in the bundle is this Advanced Night Cleansing Gelée (30ml), which transforms from a silk cream to a soft foam. The gelée cleanser gently sweeps away makeup and impurities while nourishing the skin, ensuring your face is thoroughly cleansed before you head to bed. Costing £27 alone, this gelée provides gentle but effective cleansing to remove makeup and sunscreen residues, including waterproof formulas. It also comforts the skin with safflower seed oil and works without upsetting the skin's natural moisture barrier. The third item included is the Advanced Night Repair Serum (full-sized), Estée Lauder's best-selling night serum that has been touted for its visibly smoothing and hydrating properties, which promote the look of more radiant skin by morning. One of Estée Lauder's more expensive and iconic products, this serum typically sells for £89 on its own. The serum works to enhance your beauty sleep by delivering a surge of radiance-enhancing moisture as you sleep. Offering up to 72-hour hydration, the award-winning serum helps to visibly soften, smooth and plump the skin. Shoppers adore . One buyer beams: "This product is an essential in my skin care routine. It really helps make my wrinkles seem less noticeable. It has also improved the health of my skin overall. The reason I have gives 4 stars is that it's pricey. It is by far the best serum I've tried." Another enthuses: "I have tried so many products, and I always go back to this serum. It's like my holy grail. I have been using it for over 10 years now, and I always get compliments from all the beauticians I go to."

Bikini bombshell Elizabeth Hurley shares her 'secret' for the perfect swimsuit selfie
Bikini bombshell Elizabeth Hurley shares her 'secret' for the perfect swimsuit selfie

USA Today

time15-07-2025

  • Entertainment
  • USA Today

Bikini bombshell Elizabeth Hurley shares her 'secret' for the perfect swimsuit selfie

Elizabeth Hurley is sharing some of her model magic with the world. The actress-model, who's become known for her glamorous bikini-clad portraits on social media, opened up about her process for taking the skin-baring photos in a July 13 Instagram post. True to form, the post featured a picture-perfect shot of Hurley, 60, posing in a light brown bikini as a golden beam of sunlight illuminated her figure. "The secret to flattering bikini pics? BAN overhead sunlight 🤣," Hurley wrote. "When shooting bikinis, sunrise or sunset are your best friends 😉," she continued. "We shot this at 7am… By 8am, I was lounging around in one of my equally flattering @elizabethhurleybeach kaftans, feeling glamorous AND shielded from the lethal sun ♥️." A post shared by Elizabeth Hurley (@elizabethhurley1) Elizabeth Hurley and Billy Ray Cyrus: Couple teases romance with affectionate Easter post Hurley, known for her roles in the Austin Powers franchise, "Bedazzled" and "The Royals," is no stranger to the modeling world. In 1995, the actress became a spokesmodel for cosmetics titan Estée Lauder, which led to a decades-long relationship with the New York City label. "I was far from an ingénue, having had my first modeling job at 29," Hurley reflected during a 2008 luncheon, per The Daily Front Row. She added that Evelyn Lauder, then-senior corporate vice president of Estée Lauder, was "like my second mom." Elizabeth Hurley 'felt comfortable' filming sex scene directed by son Damian Hurley Hurley has also appeared in several advertising and fashion campaigns for brands such as Jordache, Got Milk?, Monsoon, and Lancel. Additionally, she's landed the cover of British Vogue three times. In an October 2020 interview with People magazine, Hurley reflected on her "out-of-the-blue" introduction to the modeling industry with her Estée Lauder gig. "I acted for years before I got my first modeling job," she told the outlet. "I was an actress, not really a model." But the modeling gene runs in the family. Hurley's son, Damian Hurley, whom she shares with late businessman Steve Bing, has modeled for makeup brand Pat McGrath Labs and was previously signed to top agency IMG Models. Contributing: Carly Mallenbaum, USA TODAY

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