The Destination: Saudi reforms through the lens of a documentary
Launched by the ministry's Konoz initiative, 'The Destination' highlights the progress made in the political, economic, medical, sporting, cultural, media and artistic fields.
Mirroring the film's title, Saudi Arabia has become a global destination for investment, tourism, and much more. (Supplied)
Its title reflects the Kingdom's path toward becoming a global destination for tourism and investment.
Konoz CEO Abdullah Al-Ahmari credited megaprojects and upcoming events such as the AFC Asian Cup 2027, Expo Riyadh 2030 and FIFA World Cup 2034.
'The Destination' includes interviews with key figures from various fields as well as testimonies, quotes and historical records. It is part of a series of films produced by Konoz in cooperation with almost 90 organizations and more than 2,600 individuals.
'The Konoz initiative aims to document the Kingdom's achievements through creative productions,' he said, describing the country as a 'model admired by the world.'
The film reflected the progress being made on the ground and highlighted the initiative's focus on Saudi talent in shaping the Kingdom's future, he said.
'The Destination' includes interviews with key figures from various fields as well as testimonies, quotes and historical records. It is part of a series of films produced by Konoz in cooperation with almost 90 organizations and more than 2,600 individuals.
The Konoz initiative is part of the Human Capacity Development Program under Vision 2030. Its goal is to promote Saudi Arabian culture around the world by highlighting the contributions and success stories of its citizens.
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