Tata Motors gears up for a software-defined EV future with AI-led platforms
electric vehicle
(EV) landscape,
Tata Motors
is doubling down on
smart mobility solutions
with a focus on connectivity, personalisation, and continuous digital evolution. The company's commitment is anchored in its CESS philosophy — connected, electric, shared, and safe mobility — and is powering a future where cars behave more like intuitive smart devices.
'Our electric vehicles are no longer just modes of transport — they're smart, evolving digital platforms,' a Tata Motors spokesperson told ETAuto. 'With features like over-the-air (OTA) updates, software-defined functionality, and region-specific infotainment through
Arcade.ev
, we're creating a personalised and intuitive driving experience for every customer.'
Upgrading with the new technological dynamics
At the centre of this shift is Tata's new pure-electric
acti.ev
architecture, which enables dynamic software integration across vehicle systems. This allows new features to be added long after the car leaves the showroom, enhancing value over its lifetime.
The company's in-house infotainment app suite, Arcade.ev, marks a first for India. Designed for local content consumption, the platform transforms the cabin into a digital lounge, offering seamless smartphone integration and entertainment on the go.
Tata Motors is also leveraging AI and data analytics to understand driving patterns and vehicle behaviour. This enables predictive maintenance, adaptive climate controls, and smarter infotainment — all tailored to individual user needs.
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