EXCLUSIVE: Elon Musk Reportedly Set to Rebrand Vine as 'VIX,' an AI-Powered Creative Platform
July 24, 2025 — Multiple sources close to the matter suggest that Elon Musk is planning a full rebrand of the iconic short-form video app Vine. The new name? VIX — a compact, futuristic title said to represent a fusion of Vine, Intelligence, and Musk's overarching X ecosystem.
According to individuals familiar with early-stage development, VIX will not simply be a Vine reboot, but a radical reinvention of the platform using AI infrastructure developed by xAI, Musk's artificial intelligence company.
'This isn't Vine 2.0. It's something far more ambitious — a smart content engine that understands trends, tone, and timing before the user even hits publish,' one source with knowledge of the internal roadmap claimed.
What is VIX?
VIX is reportedly being positioned as a neural-enhanced short video platform, optimized for both creation and consumption. Key elements in early internal prototypes include:
AI-assisted editing : Videos are automatically trimmed, looped, and enhanced using generative models.
: Videos are automatically trimmed, looped, and enhanced using generative models. Real-time content suggestion : Users receive live creative prompts based on trending formats, keywords, or user behavior.
: Users receive live creative prompts based on trending formats, keywords, or user behavior. Emotionally adaptive feeds : For users who opt in, content curation may eventually respond to facial microexpressions or sentiment indicators.
: For users who opt in, content curation may eventually respond to facial microexpressions or sentiment indicators. Prompt-based clip generation: Early experiments allow users to describe a video idea via text, and have AI assist in generating or remixing visual content.
One internal engineer described VIX as a combination of 'TikTok's immediacy with the intelligence of a neural co-pilot.'
Strategic Branding: VIX in the X Ecosystem
The name VIX is rumored to stand for Vine + Intelligence + X, aligning with Musk's growing suite of unified brands, including X (formerly Twitter), xAI, and X.com.
Insiders point to the simplicity and symmetry of the name as intentional. Unlike the nostalgia-heavy 'Vine 2.0' brand floated in past years, VIX aims to signal evolution — from manual meme-making to smart, self-aware media.
Recent activity around domain names like vix.ai, vixloop.com, and vynx.app, as well as trademark applications tied to 'visual intelligence networks,' further support the speculation.
A Shift Toward Neural Entertainment
While Musk has made only vague comments when asked about reviving Vine, he has alluded in public remarks and posts on X to a future where content becomes 'real-time intelligent, not just reactive.'
This aligns with xAI's stated mission to build artificial general intelligence that can be integrated across entertainment, education, and communications — areas where short-form video sits at the center.
A confidential internal presentation, tentatively titled 'Project Loopback,' reportedly outlines a vision for intelligent content loops: short videos that learn, evolve, and adapt through feedback, prompts, and collective behavior.
What Comes Next
There is no official timeline for a public announcement, but several X engineers have hinted at a potential limited-access preview in late 2025, with a full rollout targeted for 2026.
As with most Elon Musk projects, confirmation may come suddenly — or not at all. But if these early signals are accurate, VIX could represent the most significant evolution of short-form media since Vine's original debut in 2013.
Developing story. Further updates will follow as more information emerges.
TIME BUSINESS NEWS
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Newsweek
29 minutes ago
- Newsweek
Laura Loomer Files New Supreme Court Petition—'Accountability Is Coming'
Based on facts, either observed and verified firsthand by the reporter, or reported and verified from knowledgeable sources. Newsweek AI is in beta. Translations may contain inaccuracies—please refer to the original content. Conservative firebrand Laura Loomer is going after social media giant Meta, claiming in a new filing to the U.S. Supreme Court that it and another large company were part of an alleged criminal conspiracy to censor conservative voices like hers, leading to unsuccessful election outcomes. Newsweek reached out to Loomer and Meta for comment. Why It Matters In late 2022, a treasure trove of emails now known as being part of the "Twitter files" questioned whether politicians and others of particular political persuasions were receiving due or unjust treatment on social media as a means to suppress free speech and nudge conversation. That was part of a broader public pushback against social media companies that were uniquely employing different fact-check methods, notably during the COVID pandemic and surrounding major elections—especially the 2016 and 2020 presidential contests. In January of this year, Meta CEO Mark Zuckerberg followed Elon Musk's lead by announcing a rollback of its censorship policies to become a free speech platform, saying, "The recent elections feel like a cultural tipping point towards once again prioritizing speech." What To Know Loomer, an outspoken voice on social media, wrote Monday on X, formerly Twitter, that she filed a writ of certiorari with the U.S. Supreme Court in a civil Racketeer Influenced and Corrupt Organizations Act (RICO) case against Meta, Procter & Gamble and others. The Procter & Gamble portion of the claim alleges that the company provided Meta, then Facebook, with a list of conservatives who should have their speech suppressed. Newsweek reached out to Procter & Gamble for comment. "New evidence, like the Twitter Files and Zuckerberg's own admissions to government initiated censorship in support of the Democrats and against President Trump, reveals coordinated efforts to silence political speech and ruin the lives of those Big Tech deemed unworthy of having a voice over their support for President Trump," Loomer wrote on X. Laura Loomer shows her support for then-presidential candidate Donald Trump outside a campaign event for Florida Republican Governor Ron DeSantis, not pictured, at The Vault on October 5, 2023, in Tampa, Florida. Laura Loomer shows her support for then-presidential candidate Donald Trump outside a campaign event for Florida Republican Governor Ron DeSantis, not pictured, at The Vault on October 5, 2023, in Tampa, was unsuccessful in two separate congressional campaigns in Florida: one in 2020 and another in 2022. In 2020, she unsuccessfully faced off against Democrat Lois Frankel in the race to represent Florida's 21st Congressional District. In 2022, she lost in the Republican primary against incumbent Daniel Webster in the race for Florida's 11th District. More recently, she's been closely tied to President Donald Trump—sometimes to the point of Trump's own staffers wanting to keep distance between the pair due to questionable publicity. Trump in the past referred to her as a "free spirit." Loomer, as part of her new legal filing, claims that "nobody has been more viciously attacked," adding that her attorney views it as the most egregious violation of rights against a citizen journalist "that he has ever seen." "This case is about holding Big Tech accountable for racketeering that undermines our elections. ... Everyone involved in what happened to me will pay a price for what they did," she said. "It might not be today, but I promise you, it will happen someday. "You don't just get to pretend like you are supporting conservatives once Trump gets elected and do nothing to make those you damaged whole again." What People Are Saying Zuckerberg, in January: "We're going to get back to our roots and focus on reducing mistakes, simplifying our policies, and restoring free expression on our platforms." He added that fact-checkers "have just been too politically biased, and have destroyed more trust than they've created, especially in the U.S." What Happens Next It's unclear whether Loomer's request will receive a look from the High Court. While the court is not obligated to hear all cases appealed to it, a writ of certiorari can help it decide which cases should take precedence.
CBS News
29 minutes ago
- CBS News
DOGE continues to say it's slashing costs but cuts are fraction of what's claimed, CBS News analysis finds
The spotlight may have moved off the Department of Government Efficiency since the departure of Elon Musk, but the Trump administration's DOGE continues to post about cost cutting on its so-called "wall of receipts." And once again, some of its claims about savings appear to be significantly overstated, according to a CBS News review. The review of three of the largest cuts claimed so far indicates the savings from those contracts are less than 3% of what DOGE said they were. On July 27, DOGE added 705 canceled contracts to the website it uses to track and declare savings from the agency's cost cutting across the federal government, among them three of the largest claimed cuts posted since President Trump launched DOGE in January. The three contracts — all from the Department of Health and Human Services — funded COVID-19 testing and treatment for people who were uninsured or underinsured during the pandemic. DOGE claims canceling those contracts saved $6.4 billion. But CBS News' review of transaction records indicates the actual savings is just a small fraction of that — around $165 million. That's about how much in obligated funds were left unspent in the three contracts by the time Mr. Trump took office and DOGE was launched. There was nearly $7 billion that remained, but this figure represented a ceiling that federal contracting experts say is rarely reached. DOGE adjusted down that total potential value by a combined $6.4 billion — and then reported it as savings. But with the pandemic long over and the contracts set to expire on May 31 of this year, it is highly unlikely the contractors, which included Walgreens and CVS, would have spent anywhere near that sum on COVID-19 testing and treatment. The spending "was never going to reach this number," said Nat Malkus, a senior fellow at the conservative-leaning American Enterprise Institute, referring to the total potential value. "You didn't have to terminate this contract, you are the government — just don't obligate any more money." Since it was launched, multiple news outlets including CBS News have reported that DOGE's "Wall of Receipts" has at times vastly overstated the amount of funds cut and discovered numerous errors in the group's accounting. DOGE now claims it has saved $52.2 billion – just from contracts canceled. Malkus, who analyzed the actual implications of the cancellations rather than the ceiling values, puts the number closer to $17.8 billion. But that would only be if Congress agreed to rescind the funds that it had already voted to spend. The DOGE website reports a grand total of $199 billion saved, when factoring in real estate lease cancellations and other cuts such as personnel reductions. However, it provides no documentation for roughly half of that amount. According to DOGE, the savings equate to $1,236.02 per person in the U.S. "The amount they have per person is fiction," Malkus said. "It's transparency theater." HHS did not respond to a CBS News request for comment about the three contracts. The White House redirected the request to the General Services Administration, which declined to comment. A substantial portion of those purported savings is a result of cuts to USAID. A recent study in the medical journal The Lancet says those cuts could come with a human toll. By the study's estimates, the loss in humanitarian aid could lead to 14 million deaths in children younger than 5 years of age by 2030. Malkus told CBS News, "Their claims are generally to say, 'Hey this is a lot of pain, but it's worth it.'" The update is only the second since Musk, who launched DOGE, departed from his role in the White House advising Mr. Trump. Shortly before Musk's term as a special government employee expired, he told reporters, "This is not the end of DOGE, but really the beginning." "The DOGE team will only grow stronger over time. The DOGE influence will only grow stronger," he said from the Oval Office on May 30, adding that he was confident over time DOGE would cull $1 trillion in savings. It's unclear exactly how DOGE has functioned since then. In late June, The Washington Post reported that federal officials were instructed to stop routing the grant-making process through DOGE, revoking control of the online clearinghouse for all grant opportunities from the group. In DOGE's latest update, only one additional canceled grant was added. Several DOGE-associated government employees have left in recent weeks, including the Department of the Interior's Tyler Hassen, whose last day was Friday, The New York Times reported. Hassen was originally hired as a DOGE staffer, and then was later tasked with trimming costs at the Interior Department, where he was named principal deputy assistant secretary of the interior. Interior Secretary Doug Burgum had allowed him broad authority to make cuts to budgets and staffing, and under his watch, a DOGE-associated employee made the claim that a single survey costing $1 billion dollars had been cut. That claim was repeated by Elon Musk and Burgum, but no evidence was ever supplied to back it up.
Yahoo
31 minutes ago
- Yahoo
Tesla gives Musk $29B to keep his 'energies focused'
The News Tesla is giving Elon Musk $29 billion in stock to keep his 'energies focused' on the carmaker rather than his sprawling space, AI, and brain-science empire — plus his ambitions to remain a player in US politics after his high-profile split with President Donald Trump. The last time Tesla tried to reward and incentivize Musk, a $56 billion pay package granted in 2018 tied to revenue and market-capitalization milestones was twice nixed by a Delaware court, which ruled the company had fudged its disclosures to shareholders. The company is appealing to the Delaware Supreme Court to reinstate that package and if it's successful, Monday's grant would disappear. There is considerable, but quiet political pressure in Delaware for the case, which sparked Tesla and a number of tech companies to move their legal homes out of the state, to be overturned. The grant announced Monday is a placeholder, worth about one-third of what Musk would currently be owed under the 2018 package. It has a simpler theory of the case: Don't worry about the metrics; keeping Musk around will be good for stockholders. Tesla shares rose in line with the broader market. 'Retaining Elon is more important than ever,' special committee members Robyn Denholm and Kathleen Wilson-Thompson wrote in a letter to investors, which also confirmed Tesla's new vision of being less a car company than a laboratory for Musk's other interests. 'Tesla is transitioning from its role as a leader in the electric vehicle and renewable energy industries to grow towards becoming a leader in AI, robotics and related services,' they wrote. The package would give Musk roughly 16% voting control of Tesla as fully vested, and requires him to stay for just two years — but not necessarily as CEO. With board approval, Musk could leave the top job and take a role at the automaker focused on developing new products, while keeping the More The grant is contingent on antitrust approvals from Washington because it would increase Musk's already significant control over the company. Such clauses are relatively rare; fewer than 10 CEOs received grants large enough to trigger an antitrust review, according to Steven Eckhaus, an executive-compensation attorney at Harris St. Laurent & Wechsler. That will force the billionaire to stay out of the crosshairs of the Trump administration, which has been wielding its antitrust authority in unpredictable and politically motivated ways. Antitrust approvals for CEO grants are 'usually rubber-stamp situations,' Eckhaus said. 'But Mr. Musk needs to stay in sync with the regulators … which will require a significant amount of disclosure.' Concerns grew earlier this year among Tesla investors that Musk's political activities were distracting him from the company. Though he has since left the White House, his time there appears to have damaged Tesla's brand — first among self-described liberals who didn't like his association with Trump, and later among conservatives after the pair's public falling-out. Both those problems have played out against a deteriorating backdrop for Tesla: EV subsidies being phased out, an aging product lineup, and a robotaxi launch that, while well-reviewed, faces competition from Waymo and others with a head start. Weakness in global markets — Tesla sales in Europe and China have slumped, the latter under pressure from cheaper domestic cars — have weighed on the stock. Notable The Delaware corporate exodus sparked by the decision isn't slowing down much: a16z encouraged its portfolio companies to decamp less than a month ago. Musk's $30 billion grant is 15 times larger than the initial value of his 2012 package, and dwarfs the annual pay packages of the 10 top-paid CEOs. Tesla — and Musk — are less valuable to Beijing than they previously were, a Wall Street Journal report found. Fehler beim Abrufen der Daten Melden Sie sich an, um Ihr Portfolio aufzurufen. Fehler beim Abrufen der Daten Fehler beim Abrufen der Daten Fehler beim Abrufen der Daten Fehler beim Abrufen der Daten
