
Fast-fashion retailer Shein's transport emissions jump 13.7% in 2024
Shein uses mainly air freight to send cheap clothes directly from suppliers in China to shoppers around the world, a more carbon-intensive supply chain model compared with traditional apparel retailers that ship more of their products on container vessels.
Shein said it plans to produce, package, and ship closer to its customers as a way to lower emissions and cut delivery times and shipping costs. It increased its use of sea freight and trucking in 2024, according to the report.
Emissions from transporting products to and between Shein facilities, and to customers, including returns, were 8.52 million metric tons of CO2 equivalent in 2024, up from 7.49 million metric tons of CO2e in 2023, according to the report.
Shein's transport emissions for 2024 are more than three times those of Zara owner Inditex, which reported 2.61 million tons of CO2e for its 2024 financial year.
Shein said its 2023 emissions were recalculated after an update to its methodology. Last year it reported a 2023 figure of 6.35 million metric tons.
Founded in China and headquartered in Singapore, Shein sources most of its products from 7,000 suppliers in China, but also has a growing network of suppliers in Brazil and Turkey.
Steep tariffs imposed by the United States on Chinese goods have made it more urgent for Shein to diversify its supplier base, as the U.S. is its biggest market.
The company aims to go public and has shifted its focus to a Hong Kong initial public offering after failing to win Chinese securities' regulatory approval to proceed with a planned London listing.
Shein's emissions reduction targets, approved last month by the Science-Based Targets Initiative, are for a 25% reduction in Scope 3 (indirect) emissions by 2030, compared with 2023.

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


Fashion Network
2 hours ago
- Fashion Network
Inditex updates management of Zara Kids
Zara Kids is renewing its management: the Galician group Inditex has placed the Italian Lorenzo Marcheselli at the head of the children's division of its flagship brand. The executive has served as the top manager of the company's Italian subsidiary since 2018. Marcheselli, who also led the Inditex subsidiary for the United Kingdom and Ireland and held the commercial direction of Zara in Europe, replaces Begoña Costas at Zara Kids, who is retiring after more than four decades in the company, as confirmed by the Galician giant. Meanwhile, Bárbara Bastianelli will head Inditex's Italian subsidiary, after having served as Zara's commercial director for Europe and Asia. She will take over from Marcheselli. The star brand of the Inditex group, immersed in the celebrations of its 50th anniversary (it has just inaugurated an installation conceived together with the artist Es Devlin in A Coruña), has had a children's fashion division since its beginnings. But it was not until 2022 when Zara absorbed Kiddy's Class, its children's chain, thus simplifying its corporate structure. Including all its lines (also Zara Home), the flagship of the conglomerate recorded a turnover of 27,778 million euros in fiscal 2024, an increase of 6.6% compared to fiscal 2023. The Inditex group as a whole, in the first quarter of the current fiscal year, posted sales of 8,274 million euros, 1.5% more than a year earlier.


Fashion Network
2 hours ago
- Fashion Network
The art of influence: Louis Vuitton's narrative journey in China
Last week, Louis Vuitton unveiled a significant new space in Shanghai, 'The Louis,' which seamlessly integrates retail, Le Café Louis Vuitton, and the 'Louis Vuitton Visionary Journeys' exhibition within a magnificent boat-like facade. Since the opening of the brand's first store in Beijing's Palace Hotel in 1992, Louis Vuitton embarked on its journey into the Chinese market with its iconic Monogram symbol. It wasn't until the 'Louis Vuitton: Voyages' exhibition at the National Museum of China in Beijing in 2009 that the brand's design philosophy and historical heritage were systematically communicated to Chinese consumers for the first time, marking the completion of Louis Vuitton's journey of cultural integration with the East. Later, Louis Vuitton's 'City Guides' series—featuring 32 themed editions—blended its travel philosophy with urban cultural heritage, creating 'portable city memories.' In 2022, the Louis Vuitton show in Anaya and the House of Louis Vuitton in Chengdu each became recognized cultural landmarks. Luxury groups in China are increasingly embracing 'cultural long-termism.' LVMH, Louis Vuitton's parent company, outlined its 2024 China strategy as a shift from short-term traffic tactics to a long-term cultural approach. During the Q1 2025 earnings call, CFO Jean-Jacques Guiony reinforced this direction, emphasizing that sustainable growth in China relies on deeply understanding cultural consumption cycles—not merely reacting to technological trends. Now, more than three decades later, the brand exemplifies the core principles of Chinese business wisdom through three major events. Right time (天时 Tiānshí) At the beginning of June, Louis Vuitton, in collaboration with China Post and DeepSeek AI, launched a pop-up store at the Shanghai Post Museum. This initiative transforms the brand's travel philosophy into digital art and co-branded stamps, aiming to revitalize traditional letter culture amidst the resurgence of cultural tourism and the digital 'Guócháo(国潮)' trend. Since its inception, 'The Art of Travel' has been central to Louis Vuitton's identity. Through publications such as the 'City Guide,' which explores urban landscapes, the 'Fashion Eye' series featuring evocative photography, and the 'Travel Book' with its artistic reflections on destinations, the brand has crafted a narrative universe centered on exploration. These works embody the belief that 'Life is a Journey,' inviting readers to embark on inspiring odysseys through each page. This collaboration has opened new channels of dialogue with the brand's next generation of target consumers. Right place (地利 Dìlì) At the end of June, 'The Louis' was completed at Taikoo Hui on Wujiang Road. This ship-shaped structure pays homage to Louis Vuitton's nautical heritage and Shanghai's port culture. Inside, a 1,200 sq. m. exhibition, a collaboration with OMA, and localized dining options—including Monogram dumplings—deeply integrate the spatial narrative with the city's spirit. This integration of 'spiritual symbols' demonstrates Louis Vuitton's profound understanding of local culture, signifying that a fragmented, symbolic approach is obsolete in favor of a cohesive cultural interpretation. Right people (人和 Rénhé) Starting from July, the new travel campaign—beginning along the legendary Lijiang River landscape, captured by American photographer Alec Soth—showcases the Soft Keepall bag on a bamboo raft and Monogram Horizon suitcases with a convoy. Through an international lens, this campaign sheds the 'Western gaze' and aims to evoke widespread emotional resonance with Eastern natural aesthetics. Following Guilin, the travel campaign will continue to explore China's diverse landscapes. Together with the other two major events, this initiative aims to seize timely opportunities, deepen urban connections, and cultivate cultural empathy. As Louis Vuitton's presence in the Chinese market quietly extends beyond three decades, it has transcended its origins as a Western luxury symbol to become a cultural and commercial touchstone—growing in tandem with China's '90s-born generation of consumers. This intergenerational brand evolution can be understood through the dimensions of time, place, and people—navigating market cycles, integrating into the local market, and solidifying consumer perception. This strategic progression, mirroring the ancient Chinese wisdom of 'Right Time, Right Place, and Right People,' has propelled Louis Vuitton's transformation from a mere 'top luxury leather goods' brand to a 'culturally beloved entity in China,' showcasing the brand's enduring power of continuous evolution beneath its classic heritage.


Fashion Network
2 hours ago
- Fashion Network
Inditex updates management of Zara Kids
Zara Kids is renewing its management: the Galician group Inditex has placed the Italian Lorenzo Marcheselli at the head of the children's division of its flagship brand. The executive has served as the top manager of the company's Italian subsidiary since 2018. Marcheselli, who also led the Inditex subsidiary for the United Kingdom and Ireland and held the commercial direction of Zara in Europe, replaces Begoña Costas at Zara Kids, who is retiring after more than four decades in the company, as confirmed by the Galician giant. Meanwhile, Bárbara Bastianelli will head Inditex's Italian subsidiary, after having served as Zara's commercial director for Europe and Asia. She will take over from Marcheselli. The star brand of the Inditex group, immersed in the celebrations of its 50th anniversary (it has just inaugurated an installation conceived together with the artist Es Devlin in A Coruña), has had a children's fashion division since its beginnings. But it was not until 2022 when Zara absorbed Kiddy's Class, its children's chain, thus simplifying its corporate structure. Including all its lines (also Zara Home), the flagship of the conglomerate recorded a turnover of 27,778 million euros in fiscal 2024, an increase of 6.6% compared to fiscal 2023. The Inditex group as a whole, in the first quarter of the current fiscal year, posted sales of 8,274 million euros, 1.5% more than a year earlier.