'Shark Week' and 'Sharkfest' execs reveal how sharks took over summer TV
Between Discovery's Shark Week and National Geographic's SharkFest, for decades, shark-related programming has been the apex predator dominating TV in the hot season.
'It is our Super Bowl,' Joseph Schneier, the SVP of Production and Development at Discovery, told The Post.
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9 A photo from Discovery's 'Air Jaws The Hunt for Colossus.'
Discovery
He added, 'It's our best week of the summer every year. It's often the highest-rated thing on cable that week. We owe a little credit to 'Jaws,' of course.'
Last year, per Discovery, 25 million viewers tuned in to Shark Week.
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He explained that the 1975 Steven Spielberg movie 'created this idea that sharks are super interesting, in the American consciousness.'
Schneier said that shark-related programming is 'the perfect kickoff to the summer. As summertime comes along in America, people think about beaches, the ocean in general, and shark stories. Thirty-seven years ago, when we started, we were following a national trend that was already happening in local news.'
9 A photo from Shark Week's 'Dancing With Sharks.'
Discovery
9 A 'SharkFest' photo of a Blue shark at night in the offshore waters of the Gulf of Maine.
Photo by Brian Skerry/National Geographic Image Collection
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Shark Week on Discovery kicks off this year on Sunday, July 20 (beginning at 8 p.m. ET with 'Dancing With Sharks,' hosted by former 'Dancing With the Stars' host Tom Bergeron).
The inaugural Shark Week was in July 1988.
'We've been doing this for so long that the latest crop of scientists that we have all grew up watching Shark Week,' he explained.
9 A diver feeds a shark on 'Dancing With Sharks.'
Discovery
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9 A photo from Nat Geo's 'Investigation Shark Attack.'
NatGeo
SharkFest on National Geographic started in 2012, and is currently airing with over 25 hours of shark-related programming on Nat Geo, Disney+, and Hulu.
Per Nat Geo, last year's SharkFest racked up over 69 million hours of viewing (including streaming on Hulu and Disney+).
Shark Week's programming also includes scientists and marine biologists, but it has more playful offerings such as 'Dancing With Sharks,' 'Great White Sex Battle,' 'Attack of the Devil Shark,' and 'Frankenshark,' while SharkFest's programming has a more educational tone.
9 A shark in 'Investigation Shark Attack.'
NatGeo
Shark Fest's 2025 lineup has included over 25 hours of shark-related programming, such as 'Sharks of the North,' 'Investigation Shark Attack,' 'Sharks Up Close with Bertie Gregory,' and documentary specials about 'Jaws' in honor of the movie's 50th anniversary,' such as 'Jaws @ 50: The Definitive Inside Story.'
Janet Han Vissering, SVP of Development & Production at National Geographic Partners, also credited the movie 'Jaws' for the public's interest in sharks.
'I think that that movie brought out this mysterious animal and brought it front and center,' she told The Post. 'It became the next bit of a phenomenon over the last 50 years.'
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9 A diver with a shark in Discovery's 'How to Survive A Shark Attack.'
Discovery
She added that there are two main 'lanes' of how people feel about sharks.
'You either became somebody who was fascinated from a biological science approach…And it spurred this momentum for the area of shark biology to thrive. I talk to a lot of shark biologists who say, 'Actually, 'Jaws' spurred me to be interested in that species.''
As for the second 'lane,' of people's approach to sharks: 'There was something to be scared for, in the ocean. I think it became something that people were fascinated about. 'Is it coming after me? What's my relationship to this being?''
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9 A grey reef shark emerges from an explosion of plankton-eating fish at Vostok Island.
Photo by Enric Sala/National Geographic Image Collection
She added that when people take beach vacations, the idea of the shark has become 'synonymous with summer.'
Is there a rivalry between Shark Week and SharkFest?
Han Vissering told The Post, 'We try to run our own race. We want to lead, and, hopefully, people chase us, rather than us chasing after anyone else. Well done on Discovery to create Shark Week. And then, we came along.'
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9 An oceanic white tip shark.
Andy Mann
'We felt that there was still room for us to put together a lineup of great shark shows that had a slightly different angle, because of the access that we had with our scientists. We had a slightly different approach, and we've been thriving with that,' she shared.
Schneier told The Post that because the community of people who make shark shows is small, 'we're all friends.'
He added, 'We believe the audience remembers who started it all…Shark programming and Shark Week are kind of synonymous now, which is amazing.'
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However, he quipped, 'In some ways, it's 'all boats rise,' to use a water pun.'
Schneier said that for both Shark Week and SharkFest, 'The important thing is we're [both] telling great stories about these cool creatures, and pushing a message of ocean conservation.'
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"I'm not drunk!!" said a very "sober" nameless man as he ran after her. *facepalm* Wait... now Chrissie is in the ocean by herself... in the middle of the night?? In this economy??? And this man, who is NAMELESS, is struggling to take his clothes off because he's "not drunk"? This isn't going to end well. However, Chrissie's footwork? 10/10 And the Jaws music is back... Damn, you, American composer and conductor John Williams... damn you. Bruce got her!! Chrissie is screaming for her life! And this NAMELESS man is just lying on the beach?? Absolutely not. Why are you doing this to me so early in the movie, Steven Spielberg?? So now it's the following morning, and we're at Martin and Ellen Brody's house... AND THEIR SON HAS A CUT ON HIS HAND?? It's too early for this. What is going on with the youths in this town?? Okay, Martin and Ellen are so cute together. A healthy couple in a thriller movie? I'll take it. Also, can we talk about how great this shot is? You find out he's the chief of the Amity Police Department with perfect positioning of the car behind the fence, and the color contrast is *chef kiss.* "And nobody saw her go into the water?" "Somebody could have, but I was sort of... passed out." YOU DID THIS, NAMELESS MAN! Oh, no... they found Chrissie. Well, thanks to Polly, we finally figured out how Martin's son hurt his hand: Apparently, kids have been karate chopping picket fences. *shakes fists* Youths. Now Martin needs to go to the store to get supplies to create "beach closed" signs. A man of many talents... "This stuff is not going to help me in August. ... You haven't got one thing I ordered. Not a beach umbrella, not a sun lounger, no beach balls. If I can't get service..." Okay, sir, in the background, you don't need to be rude to the store owner! Where is that shark when we need him... #sharkattackonland "You're going to shut down the beaches on your own authority? ... Amity is a summer town. We need summer dollars..." Oh, this mayor is the devil, isn't he? Capitalism at its finest. I don't like how much the camera is focusing on the dog... Or this boy... "Are you okay?" "Everything is fine, it's fine..." Don't hide your anxiety, Martin! Tell your wife how you feel!!! Also, props to Ellen for being a supportive wife. "If the kids going into the water is worrying you, they can play on the beach." #morehealthycouplesinfilm "We know all about you, Chief. You don't go into the water at all, do you?" I don't condone making fun of old men, but HOW DARE YOU, HARRY. Don't bring up Martin's traumas to his face. Martin is right: That is some "bad hat, Harry." Now, go back into the water where you belong. Ugh, I knew it. The owner is calling for his dog, Pippet. The dog didn't deserve this, Steven Spielberg! Okay, you (kinda) won me back, Steven. Only because you did this iconic dolly zoom shot when Bruce unfortunately killed the kid and the dog. #justiceforpippet "Any special questions?" "Is that $3,000 bounty on the shark cash or check?" Oh, hell no. A kid (and a dog) just died, sir. Go straight to jail!! The absolute worst (yet best) introduction to a new character ever??? I might say so. My body will never recover from this sound. "I don't want no volunteers. I don't want no mates. ... $10,000 for me, by myself. For that, you get the head, the tail, the whole damn thing." Uhhhh, yeah, I would trust this guy with my whole life. Give this fisherman all your money to kill this shark!! For the boy, for Pippet!!! "Oh, you scared me!" He scared you, Ellen?? You were the one who snuck up behind him while he was reading about sharks! At least she forces him to stop reading so he can fall asleep. "Wanna get drunk and fool around?" Get it. #morehealthycouplesinmovies OHHHHHHH, Matt Hooper has entered the chat!! And so has the rest of New England!! Everyone is trying to get that $3,000 reward from the boy's mom to kill the shark, but everyone is not thinking straight!! Why are so many people trying to get into a small boat?? Why was a person holding dynamite so casually?? It feels like Martin is trying to control a bunch of wild children!! Is this what parenting is like?? "Gentlemen, the officer asked me to tell you that you are overloading the boat!" "Ah, get out of here..." "Ha, ha... they're all going to die." This feels a little too close to what's happening in today's political world. *facepalm* I'm not triggered, you're triggered. WHY ARE THESE DOGS ON A BOAT WHILE A MAN IS THROWING CHUM INTO THE OCEAN?!?!?! Does no one care about dogs in this movie?? I give up! *Throws myself into the ocean* Oh, Matt, who is the marine biologist, asked to see Chrissie... and she's in this wash basin... Oh, Chrissie. I'll never forgive you, nameless man!! #justiceforchrissie Ah, so they think they caught THE SHARK... but Matt has other opinions on the matter. "The fact is the bite radius on this animal is different than the wounds on the victim. I want to be sure. You want to be sure. ... Let's cut it open. Whatever it's eaten in the last 24 hours is bound to still be in there, and then we'll be sure." That's right, Matty, SPEAK YOUR TRUTH!! Lord, the mayor has OPINIONS on Matty's professional analysis of the situation??? OF COURSE HE DOES!! "Look, fellas, let's be reasonable, huh?" Reasonable, Larry?? Reasonable? I'LL SHOW YOU REASONABLE!! The boy's mom came to see Martin and SLAPPED HIM! "I just found out that a girl got killed here last week... and you knew it." What a heartbreaking scene... and she's 100% right. Her boy is dead because of the choices the town made just to get "summer dollars." What a disgrace! And Larry, the devil — ahem — the mayor, had the audacity to say she was wrong???? Let me at him!! Thankfully, Martin said she wasn't wrong. DAMN STRAIGHT!! That woman lost her son because of you, Larry!! Well, I'm officially a part of the Matt Hooper club. Why? I'm so glad you asked: #1 He invited himself over and brought TWO different wine bottles because he didn't know what the Brodys were serving for dinner.#2 He asked if anyone was eating the full plate of food that was on the table, which was clearly not made for him.#3 He began to tell Martin that he should let the wine breathe, as Martin stopped giving a fuck and poured himself a giant glass. Also, add me to the Martin Brody fan club, too. His wife: "Martin hates boats. Martin hates water. Martin sits in his car when we go onto the ferry to the mainland. I guess it's a childhood thing. There's a clinical name for it..." Martin: "Drowning." "I can do anything... I'm the chief of police." YES, PREACH, MARTIN, PREACH. Stand in your power and drink that giant-ass glass of wine! Cue Mariah Carey's "Hero". "And when a hero comes along..." #4 reason why I'm in the Matt Hooper club: He's an encouraging "friend"... Matt: "I gotta find [the shark] right now; he's a night "ON THE WATER?"Matt: "Well, if we're looking for a shark, we're not going to find him on the land."Martin: "Yeah, but I'm not drunk enough to go on a boat."Matt: "Yes, you are."Martin: "No, I'm not."Matt: "Yes, you are!"Martin: "I can't do that."Matt: "Yes, you can." Seems like Martin found a larger "glass" for his boat ride! You won't catch him wine-ing about it. (I'm sorry, I had to.) JESUS, MARY, AND JOSEPH!! What is going on with this abandoned boat they found?!?! "We will be open for business." Even after EVERYTHING that has happened, this m*therf*cker still doesn't want to close the beaches? I've never hated a character more. Sorry for the swear words, familia, but my god. I need a "Martin-sized" cup of wine right about now. These families have no idea a people-eating shark is in the water! And Larry "the Devil" is asking this person and his family to get into the water, KNOWING there is a shark somewhere out there. Somebody hold me back because I'm about to jump through the TV screen. Well, look at that, LARRY. There's a shark, and someone else has died! You're lucky Martin and Ellen's kid got out alive!!! Oh, NOW Larry realizes what he's done?? "I was acting in the town's best interest. ... My kids were on that beach, too." Don't you dare! Just sign the damn papers Martin is giving you to hire the shark murderer and go on your way, sir! #justiceforpippet Oh, this fisherman like hates-hates sharks. "What am I going to tell the kids?" "Tell them I'm going fishing." OMG, where did this sweat around my eyes come from?? Ah, look at these two becoming best friends... JK, they hate each other's chum guts. "He's gone under the boat. I think he's gone under the boat!" WTF does that mean, QUINT? What does that mean?!?! Quint: "Marlin, Stingray bit through this piano wire? Don't you tell me my business again." Yeah, I'm gonna steal that. Oh, and let's sketch this on the biggest billboard we find, too: "Well, it proves one thing, Mr. Hooper: It proves that you wealthy college boys don't have the education enough to admit when you're wrong." SAY IT LOUDER FOR THE PEOPLE IN THE BACK! BRUCE HAS RISEN!!! Martin has risen!!! "You're gonna need a bigger boat." (Also, is this the first full look of Bruce's face??? An hour-ish into the movie??? Such a smart idea to lead up to this reveal!!) Can we talk about how this scene would never be shot today? A real boat, in the real ocean, with real water? Give us realism, please and thank you! #2 reason why I'm a part of the Martin Brody fan club: "Martin, move, move, move!" "I'm not going out there!" "Go beyond the edge of the barrels. Further out!" "WHY? What for?" "I need to have something in the foreground to give it some scale!" "Foreground my ass!" FIRST SHOT!!! But he disappeared! Omg, my hair is falling out from all the stress. Wait, are Quint and Matt actually becoming besties after trying to fight a shark all day??? Look at them!! Oh... is this why Quint hates sharks? He was on the USS Indianapolis, where the boat was sunk by a Japanese submarine, and sailors were fighting for their lives in shark-infested I don't blame him... Okay, it's the next day and BRUCE IS BACK!! And Quint smashed the hell out of the radio with a bat while Martin was trying to radio in the Coast Guard for help!! He's gone cuckoo for Coco Puffs!! SECOND SHOT!!! AND A THIRD SHOT, too!! Quint won't quit!!! They tried to tie Bruce to the boat to bring him in, but he's too powerful!! I wasn't expecting Bruce to be a beast like this!!! Now I understand how this shark made people terrified of the ocean in the '70s!! Good news is: Bruce can't stay underwater with three barrels attached!! haha SUCK IT, BRUCE!! Of course, Bruce is angry and decides to chase them... of course!! Yeah, I'm never going into the ocean again. But their boat is falling apart as they try to go back to the shore to drown Bruce. Why didn't anyone tell me the last hour of the movie is just straight chaos?!?! Welp, I guess the only option is to put Matty into the shark cage so he can poison Bruce up close. This is fine... he's fine. Oh, no!! He lost the poison stick and is now hiding from the shark in the water!! AND MARTIN AND QUINT THINK HE'S DEAD!! Aw, now Bruce feels bad and wants to replace Matt by becoming the "third fisherman"... JK, he wants to eat them as little snackies. I can't help but think of Martin and how he must feel during this time: He hates the ocean and he hates boats; he didn't ask for any of this, but he got sucked in because of Larry! Now, a shark is trying to "board" a boat in the middle of the ocean to eat him and his mate. He'll need a therapist after this. NOOOOO, QUINT IS DEAD!!!! Martin is DEFINITELY going to need to see a therapist after this... Martin threw one of the oxygen tanks into the shark's mouth!! Didn't Quint say earlier that the shark was going to eat one of the tanks as a joke? I guess it's coming true!!! For someone who hates water and boats (and sharks), Martin is killing it!! His therapist will be so proud. MARTIN KILLED THE SHARK ALL BY HIMSELF!!!! He don't need no (fisher)man!!! And he found out his bestie Matty is alive!! Oh, Quint, you got the $10,000 but never got to use it. That's so unfair!! "I used to hate the water." "I can't imagine why." OMG, what an amazing ending. What a jaw-dropping movie (see what I did there)? SO GOOD! Have you seen Jaws? Tell us what you think of the movie in the comments below.
