US Ski & Snowboard agrees to 3-year partnership with retailer J.Crew for a line of lifestyle apparel
After the finish line, though, it's time for some cool, comfortable and fashion-forward threads. Soon available: An all-American look, with a vintage, mountain vibe.
U.S. Ski & Snowboard is partnering with retailer J.Crew to create a new line of lifestyle outfits that includes pullovers, loungewear, sweaters and cold-weather accessories. It's a three-year deal leading into the 2026 Milan-Cortina Olympics. J.Crew will have a presence across a multitude of the organization's top events, including a sneak peak of what's in store Tuesday during the World Cup finals in Sun Valley.
'This aligned really well with our strategic goals of broadening more into the lifestyle, après-ski space,' Sophie Goldschmidt, president and CEO of U.S. Ski & Snowboard, said in an interview. ' Mountain lifestyle is becoming just more and more of a focus for us as the world becomes more about experiences and adventure. Given that J.Crew is such an iconic brand, and really going into an exciting place, we just felt it was the right opportunity at the right time.'
U.S. Ski & Snowboard still has Kappa as its technical gear sponsor for races and training. But when the athletes step off the slopes, J.Crew has the outfit.
'We really are two iconic American brands, connecting on sports, lifestyle and fashion,' said Libby Wadle, the CEO of J.Crew Group, whose company launched a collaboration with USA Swimming before last year's Paris Games. 'We're really excited about engaging new fans in this way, celebrating the lifestyle of skiing and snowboarding.'
For ideas on its new product line, J.Crew reached into ski and snowboarding's history. It drew inspiration from old patches, posters and logos. As part of the new collection, J.Crew will tap into storytelling — to highlight these Olympians, world champions and World Cup standouts across all winter sports and disciplines.
'These athletes are the best of the best and they've been through a lot and everyone has an individual story,' Wadle explained. 'That so resonates with our customers and, honestly, anyone out there. We love celebrating that and really helping bring them to a platform that speaks louder to a broader audience.'
Added Goldschmidt: 'It's a three-year partnership because I think it's going to take some time to really optimize the different elements. It's a brand that's willing to innovate.'
___
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Rhyl Journal
11 minutes ago
- Rhyl Journal
Gary Lineker claims BBC departure was ‘a case of quit or be quitted'
The former Match Of The Day presenter was asked if his departure from the corporation was 'of his own volition, or a case of quit or be quitted?' to which he replied 'the latter', during an interview with The New World, formerly known as The New European. The 64-year-old left the BBC early following a post about Zionism which featured a depiction of a rat, historically an antisemitic insult, which he apologised for, saying he stands 'against all forms of racism'. The presenter will no longer front BBC coverage of the 2026 World Cup or the FA Cup next season as had been intended, with his last episode of Match Of The Day coming on May 25. Speaking about his departure, Lineker said: 'That's what changed after that. I made a mistake and I immediately took it down and apologised, which I thought should have been enough.' He went on to say that he believed he had complied with the BBC's impartiality rules as he had looked at the war in Gaza 'without a vested interest'. Lineker added: 'I've got no skin in the game. I'm not Muslim, I'm not Palestinian, I'm not Israeli, I'm not Jewish. I come from a place of complete impartiality. And then it becomes about truth. 'People talked about me being antisemitic. I'm not anti-any group of people. Any race, any colour. But I am anti the killing of children.' The former England striker went on to say he did not blame director-general Tim Davie for his exit, adding: 'Tim Davie I know and I get on well with. I know how difficult it is for him with what's going on. 'Do I dislike people at the BBC? Not the people that I know.' At the time of Lineker's departure, Davie said in a statement that the pair 'agreed he will step back from further presenting after this season', after the former presenter 'acknowledged the mistake he made'. Davie added: 'Gary has been a defining voice in football coverage for the BBC for over two decades. His passion and knowledge have shaped our sports journalism and earned him the respect of sports fans across the UK and beyond. We want to thank him for the contribution he has made.' In his own statement, Lineker said that 'stepping back now feels like the responsible course of action'. The ex-Barcelona player went on to say in The New World interview that he has toned down his use of social media following the incident. He explained: 'Social media's changed a lot. People say to me 'when did you start having a view on things?', and I say 'well I've always had a view but social media gave me the platform'. 'Perhaps I wish it hadn't. I've come off X completely. I only use it to promote a podcast now. It's just become horrible. Nasty.' Lineker also runs Goalhanger Podcasts which produces podcasts such as The Rest Is Football, The Rest Is History, The Rest Is Politics, and The Rest Is Entertainment, and the Leicester-born star revealed in the interview that his company would soon produce a science podcast. The Rest Is Football podcast, which Lineker presents alongside former footballers Micah Richards and Alan Shearer, moved from the BBC to British internet sports streaming platform DAZN following Lineker's BBC exit. The BBC has been contacted for comment.
Scottish Sun
11 minutes ago
- Scottish Sun
New Strictly pro Julian Caillon hit by fakery row before he even appears on BBC series
Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) NEW Strictly pro Julian Caillon has already become embroiled in a fakery row before he even appears on this year's new series. The Australian hunk was one of two dancers named by the BBC One dance show as joining their line-up of pros for 2025. Sign up for the Entertainment newsletter Sign up 2 New Strictly pro Julian Caillon has already become embroiled in a fakery row Credit: instagram/juliancaillon 2 He revealed he's already been asked to have a phoney bust up with a fellow competitor Credit: instagram/juliancaillon But Julian, who's signed up alongside American Alexis Warr, has revealed he's already been asked to have a phoney bust up with a fellow competitor admitting: "I'll just say and do whatever needs to be done'.' It was during in his former job on Dancing with the Stars, which is the Oz version of Strictly, and dints the idea that he is as "squeaky clean" as British show bosses hoped. The ballroom and Latin American expert said: 'Reality TV is not necessarily what you think. A massive aspect of reality TV is not really real. "I remember in one episode of Dancing With The Stars, one of my celebrities was late to rehearsals and the producers were asking me to go around and pretend that I was frustrated. 'But she had something pop up and stuff happens sometimes and life gets in the way and we get a little bit late. It's not the biggest deal in the world. We just stay back a bit later. "But they made this whole kind of thing out of it. 'I think during my earlier experiences, whatever I was asked to say or do, I just thought 'It's a privilege for me to be here. I need them to like me. "So I'll just say and do whatever needs to be done'.' But Caillon claims he has more confidence to stand up for himself and insist he would no longer fake anything for the cameras. He told the Try With Alex podcast: 'In a way, it teaches you to know what your values are and what you're willing to do and not to do. Shirley Ballas reveals Strictly's new signings and teases line-up is 'off the charts' 'As I got more confident, it made me be confident in my own choices. Now I know I have clear boundaries and lines where I know 'This is what I'm willing to do. If they ask me to say this, I'm just gonna say No'." Julian, who grew up in Australia, began dancing at the age of 10 and has represented his country at international level in both ballroom and Latin styles. He's appeared as a professional on three seasons of Dancing With The Stars Australia and has toured worldwide with Burn The Floor. He also competed on the Australian edition of So You Think You Can Dance. Alongside his dance career, Julian holds a degree in Exercise Physiology from UNSW Sydney and has worked as a personal trainer. In December, he got engaged to his girlfriend Sofia and shared a video of his beachside proposal with followers on Instagram. He said: 'Joining the cast of Strictly really is a dream come true. "I've watched it for years, especially cheering on all the amazing dancers I know and work with who've been part of it. "I can't wait to get stuck in, have some fun, and be part of something special!' The duo join a returning cast of professionals that includes Dianne Buswell, Gorka Marquez, Katya Jones, Neil Jones, Nikita Kuzmin, Vito Coppola, Amy Dowden, Nancy Xu, Karen Hauer, Jowita Przystal, Luba Mushtuk, Carlos Gu, Johannes Radebe, Lauren Oakley, Aljaž Škorjanec and Michelle Tsiakkas.
Scottish Sun
11 minutes ago
- Scottish Sun
Man Utd star Mason Mount reveals conversation with Thomas Tuchel that has fired him up for next season
The midfielder also revealed the warning the England boss gave him BACK IN TUCH Man Utd star Mason Mount reveals conversation with Thomas Tuchel that has fired him up for next season Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) MASON Mount revealed how a Zoom call with Thomas Tuchel has rekindled his World Cup dream. Injury-plagued Mount's last England appearance was in the Qatar 2022 quarter-final defeat by France, with a series of problems dogging him since. Sign up for Scottish Sun newsletter Sign up 4 Mason Mount revealed that a zoom call with Thomas Tuchel fired him up and reignited his desire to push for international call-ups Credit: Getty 4 Mount previously played under Tuchel at Chelsea Credit: Getty Play Dream Team now! Play The Sun Dream Team ahead of the 2025/26 season Free to play Over £100,000 in total prize money Play in Mini Leagues against your mates Submit a team for Gameweek 1 to enter £5,000 prize draw Play via Dream Team's app or website today! It meant Mount - who started the Euro 2020 final against Italy - was not even in the equation when Gareth Southgate selected his squad for Germany in 2024. But new England boss Tuchel was a huge fan of Mount during their days at Chelsea, which included him playing the crucial pass as the Blues shocked Manchester City to win the Champions League in 2021. And while Mount, 26, accepts he has to secure a place in Manchester United's side to put himself back into World Cup contention, the online conversation with his former club boss has made him start believing. Mount said: 'Thomas called me up. READ MORE ON FOOTBALL NEXT OF KINS Watkins heads Man Utd striker shortlist as club make keeper transfer decision 'He called me and he said that he's calling a lot of players and just wanted to catch up. 'I don't know how many players he probably called, 40 or 50 maybe. 'But it was good to see his face, good to catch up with him, good to speak to him. 'He looked in loads of energy, like I remember, and was bang up for the new role. 'I could see he was very excited and it was obviously good to catch up with him and speak to him and see what he was preparing.' CASINO SPECIAL - BEST CASINO BONUSES FROM £10 DEPOSITS Mount agreed that Tuchel's appointment as Southgate's successor had been a genuine boost for him after two years of toil and frustration. The Cobham product's hopes of making a mark at United after his £55m move went south with injuries restricting him to just 13 Prem starts in his first two seasons in red. Man Utd hunting Jackson as Chelsea's demands revealed | Transfers Exposed But United boss Ruben Amorim has paid a number of glowing tributes, describing him as 'a player who does everything right - so he will always have the support of everyone at the club' and suggesting: 'Even five minutes of Mason Mount is perfect.' Now he has managers who will publicly rate him for both club and country - with Mount's personal relationship with the German a strong one. Mount added: 'I played quite a bit under him. We won the Champions League, so that's a positive. 'But with England it's totally different now. 'The competition with places, the amount of people he can pick, it's a bit different than club football. 'So it doesn't go hand in hand. He said to me, 'there's no guarantees, even though you played for me'. 4 Mount has made 36 appearances for England, including participation at Euro 2020 and the 2022 World Cup Credit: Getty 4 'But it gives you more, you want to push even more to be able to be back in the squad. So it was really good to speak to him.' And the prospect of wearing the white shirt again, in the USA next summer, has already got Mount thinking. He said: 'As a player, you always want to play for your country. It's such a big honour. 'Any opportunity that you get to put that shirt on is amazing. 'I've had 36 appearances for England, so I know what it means to be able to play for your country. 'I'd love to have that opportunity again. 'But I'm focusing on club football first. At United we need to put right what happened last season. 'So, looking at that first for sure and see what happens at the end of the season.'
