Ekta Kapoor breaks silence on why Kyunki after 25 years: To bring change, inspire

India Today

10-07-2025

Ekta Kapoor wrote a long note on social media, explaining why she decided to reboot 'Kyunki Saas Bhi Kabhi Bahu Thi' after 25 years. The filmmaker, who became a household name with the massive popularity of the show, wrote about the legacy that Smriti Irani built as Tulsi Virani, and why they decided to bring the nostalgia back after two decades. Kapoor promised that the reboot would be inclusive and will give a voice to women. advertisementIn an article titled 'Kyunki Saas Bhi Kabhi Bahu Thi' is back, but who asked for it?' published on July 8, IndiaToday.in questioned the surprise comeback of the show. The article addressed the show's original content and how it glorified the domestication of women in Indian households. It also highlighted the wide consumption of global content by the audience today, which prefers watching world cinema online over the saas-bahu narratives on television. In a note titled, "Why Kyunki, Why Now?", she addressed the criticism of the show and explained the need for a reboot after two decades. Kapoor revealed that the reboot of 'Kyunki' is going to feature limited episodes.
She also promised that the show would "inspire," and "spark conversations" around important conversations in households. She added that even she was averse to the idea of a reboot when the plan was first discussed.Kapoor wrote, "I said, 'Let's do this! Let's create a show that's not afraid to raise important questions, that sparks conversations, and stands out in a time dominated by visual gimmicks.'"She continued, "'Kyunki' is coming back with limited episodes, to celebrate 25 years with an intent to impact, entertain, probe thoughts and, most importantly, to inspire. With a lot of entertainment, excitement and heartfelt emotions."Kapoor further said her show make the required value-addition to the current content setup in homes, and will entertain the audience. "Here's to 'Kyunki Saas Bhi Kabhi Thi' - to what it stands for, giving a voice, bringing a much-awaited change, to its history and for what ut holds in store for us. Of course, without sounding preachy but being relatable and inclusive."She concluded her note by telling her audience that the show belongs to them, and they should have faith in the storytelling."Cheers to 'Kyunki', cheers to the power of storytelling, cheers to less of what happened before and cheers to what will come! We will never win against nostalgia. The fight though, is not about winning. It is about Impact! To the show that's not just ours, but also yours too (sic)!" View this post on Instagram A post shared by EktaaRkapoor (@ektarkapoor)Kapoor's note came a day after a section of the viewers discussed if we really needed 'Kyunki' in our lives at a time when we can access global content with a far more progressive approach.While Irani reprises her iconic role as Tulsi Virani in the reboot of 'Kyunki Saas Bhi Kabhi Bahu Thi', Amar Upadhyay, Apara Mehta, Shakti Anand and Komolika Guha Thakurta, among others, have joined the show in their popular characters.The limited series will air on Star Plus from July 29 at 10:30 pm.- EndsMust Watch
IN THIS STORY#Smriti Irani