Brice's launches new Himalayan Salt flavour
Helping you make the right snacking choices, SW Food, under the EcoBrown's brand, has revealed another flavour, fourth, to be exact, in its Brice range called Himalayan Salt.
Minnie from I-dle at the Brice new flavour launch.
The launch event, graced by K-pop star Minnie of I-dle, took place at the One Utama Oval Concourse last Saturday as adoring fans of the Obsession crooner and Brice guilt-free snacks made the affair livelier with their high-strung cheers and enthusiasm.
Following the masterstroke of its previous flavours – Spicy Cheese, Seaweed and Truffle –, the Himalayan Salt-flavoured rice puff snack is available in 40g and 100g packs, perfect for snacking on the go or during a movie marathon.
Leading the healthy snacking troupe with its slogan 'Snack the Smart Way', Brice's rice puffs, made from brown rice, red rice and black rice, are packed with all the right nutrients such as dietary fibre, Vitamin B3, B6 and E.
SW Food head of marketing Vynce Lim said this launch is meaningful as it cultivates special moments for friends, loved ones and loyal customers who enjoy Brice's rice puffs.
'Himalayan Salt is famously known for their health and beauty benefits, this new flavour can be enjoyed by all age groups and it is made from premium quality rice.'
She also shared her excitement over Minnie's special appearance at the event.
'We are truly excited about this launch, with a special appearance by the K-Pop idol Minnie of I-dle, known for her exceptional talents and beauty, offering our loyal customers an unforgettable exclusive experience.'
Snack right with Brice range of rice puffs and its new addition Himalayan Salt, which is available at major supermarkets including Jaya Grocer, Mydin, Lotus's and Aeon.
(From left) The event host, Minnie and her translator at the event.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
The Star
3 hours ago
- The Star
How 'KPop Demon Hunters' became the surprise hit of the summer
In the colourful, animated, musical world of KPop Demon Hunters, everyone is a fan. The general public rocks T-shirts supporting their favorite idols. They hold light sticks and stare starry-eyed at stadium stages; they scream, they cry, they cheer, they buy the merch. It shouldn't come as much of a surprise, then, that the Sony Pictures/Netflix film itself has inspired similar fanfare, having topped the streamer's global rankings. Fans have flooded the internet with art, covers, cosplay and choreography in response to the movie, which follows the fictional K-pop girl group HUNTR/X as they fight demons. And it's not just the film that's a summer hit. The KPop Demon Hunters soundtrack has topped the charts - debuting at No. 1 on Billboard's Soundtracks chart and No. 8 on the all-genre Billboard 200. Here's how KPop Demon Hunters became the year's surprising success story. The movie follows the fictional K-pop girl group HUNTR/X as they fight demons. The KPop Demon Hunters soundtrack utilises some of the best and brightest in the genre. That included a partnership with K-pop company The Black Label, co-founded by super producer Teddy Park, known for his work with YG, Blackpink and 2NE1 - empowered girl groups used as references for the film's protagonists, the trio HUNTR/X. "It's one of the many reasons the musical film's soundtrack stands on its own. Filmmakers really did their homework," says Jeff Benjamin, a music journalist who specialises in K-pop. Indeed, they did a lot of research. One of the film's directors, Maggie Kang, said that her team prioritised representing the fandom and the idols in a very specific way, as to not disappoint K-pop fans. They pulled from a treasure trove of influences heard at every corner: The fictional, rival boy band Saja Boys' hit song Soda Pop, for example, references the '90s K-pop group H.O.T. The Saja Boys' 'Soda Pop' references the '90s K-pop group H.O.T. And it has worked. KPop Demon Hunters is the highest charting soundtrack of 2025, with eight of its songs landing on the Billboard Hot 100. It peaked at No. 2 on the all-genre Billboard 200. To put that in perspective: Lorde's Virgin and Justin Bieber's Swag did the same. In some ways, it recalls Disney's Encanto, which topped the Billboard 200 and produced a No. 1 hit, We Don't Talk About Bruno in 2022. Similarly, KPop Demon Hunters embraces the original soundtrack, which is a lost art form, adds Benjamin. Tamar Herman, a music journalist and author of the Notes on K-pop newsletter, says the movie succeeds because it embraces animated musical tradition and authentic K-pop music production styles in equal measure. The movie succeeds because it embraces animated musical tradition and authentic K-pop music production styles in equal measure. She considers Kpop Demon Hunters to be a musical with songs inspired by K-pop, not unlike a Jukebox musical, where the songs of ABBA are reimagined for Mamma Mia. The novelty of the film, too, seems to be resonating. Where many animated films rely on adapting existing intellectual property, KPop Demon Hunters is original. And it comes from an original perspective. "It's not completely Korean, it's not completely Western and it's kind of right in that middle," says Kang. "It's like not pulled from one side; it's kind of flavours of both. So, I think that's what makes the movie feels a little different. "And the core story is what's drawing everybody in," says Kang. 'It's not completely Korean, it's not completely Western and it's kind of right in that middle,' says Kang. San Francisco-based cosplayer and content creator Nanci Alcántar, who goes by Naanny Lee online agrees. "It's not only a K-pop group, but it also tells a story of their journey, of how they transform into powerful warriors," said Alcántar in Spanish. "For her, it goes beyond K-pop - it's about the narrative." Kang's approach to cultural authenticity, too, may have contributed to the film's crossover appeal. Rather than explaining Korean elements like HUNTR/X's visit to a traditional medicine clinic or translating K-pop light stick culture for Western audiences, she opted for full immersion. "We just wanted everybody to just accept that they were in Korea," Kang said. Kang's approach to cultural authenticity, too, may have contributed to the film's crossover appeal. The director said this method of throwing people into the deep end of a culture breaks down barriers better than heavy-handed explanation. "We just wanted to keep everything feeling normal," she explained. "If you don't shine a light on it, it just becomes more easily accepted." Sabrinah Santiago, a San Diego-based longtime K-pop fan and freelance illustrator who goes by Itmes online, was so inspired by the animation style of the movie that she raced to make fan art. She sold illustrated fan cards of HUNTR/X and Saja Boys at her booth at the Los Angeles Anime Expo, held in July, two weeks after the movie was released on Netflix. And she wasn't the only one. A search of #kpopdemonhunters on Instagram yields thousands of fan illustrations of HUNTR/X and Saja Boys. it's not just the film that's a summer hit. The 'KPop Demon Hunters' soundtrack has topped the charts. Japan-based Youtuber Emily Sim, also known as Emirichu online, says the character designs and original plot drew her to the movie. Sim, with more than 3.5 million subscribers on YouTube, posted a 35-minute video about the movie. In a week-and-a-half, it garnered nearly 450,000 views. "I love seeing all the fan art and just the ways that this movie has creatively inspired people," Sim said. Kang says for KPop Demon Hunters, her team wanted to bring together demons and Jeoseung Saja - the grim reaper in Korean mythology - for a film that could look both very traditional and modernised - what she says is common in K-dramas but not in animation. Herman compares the movie to another Sony animation: Spider-Man: Into the Spider-Verse, which also attracted a broad audience with its creative animation. "And it's a fun, animated musical, which we haven't had in a while," she says. "It's campy, it's engaging, it's universal." The Saja Boys performing 'Your Idol' in their grim reaper concept. Santiago was initially skeptical of the title KPop Demon Hunters. "I feel like with big companies they kind of like to use K-pop as a bait. They kind of like to take advantage of K-pop fans' sincerity," said Santiago. "But I felt like with this one, it was such like kind of a love letter to K-pop fans." Indeed - "if the film wasn't authentic to K-pop fans' experience, or mocked them, it is unlikely to have become so popular," says Benjamin. "Instead, there are Easter eggs for the dedicated K-pop listener." Herman agrees, and says that the film has in-jokes for K-pop fans, not unlike a children's movie that features some humour meant to appeal specifically to parents. "Figuring out what makes K-pop tick in a way that resonates with musical fans was really important to this movie," said Herman. For Kang, that was always at the heart of the project. "Fandom plays a huge part in the world being saved at the end of the movie," she said. "So, we were really confident that we were doing that justice." – AP
Hype Malaysia
3 hours ago
- Hype Malaysia
Jam Hsiao Concert, Bii Concert & More: What To Do In The Klang Valley This Week!
It's a new week, which means more events happening in the Klang Valley to look forward to! If you're looking for fun times to fill your agenda for this week, here's our list of activities – curated just for you! This week, we've got some exciting events lined up for you, including concerts from Jam Hsiao and Bii. We also have a musical roadshow featuring rising K-pop star KIIRAS, and a couple of tribute concerts for Teresa Teng and the Bee Gees. If music's not your thing, we also have a few pop-ups for Netflix's 'Wednesday' and skincare brand The Ordinary! Jam Hsiao 'WILD/MILD' World Tour In Kuala Lumpur The stage is set for a sonic eruption as vocal powerhouse Jam Hsiao makes his thunderous return to Malaysia after six long years! Dive headfirst into the captivating universe of Jam Hsiao's latest album with the 'WILD/MILD' World Tour! Click here to get your tickets! Date: 2nd August 2025 (Saturday) Venue: Axiata Arena Bukit Jalil Bii 'Bii WITH YOU' World Tour In Kuala Lumpur After seven years, Mandopop star Bii is making his long-awaited return to Malaysia with a new concert! Not only is the upcoming concert the highly anticipated reunion between the star and his Malaysian fans, but it also marks an important milestone in the start of a new musical journey. Click here to get your tickets! Date: 1st August 2025 (Friday) Venue: Mega Star Arena 'The Music Journey 2' Roadshow With KIIRAS, Priscilla Abby & More Astro's 'The Music Journey 2' continues the momentum with another roadshow – this time, featuring rising K-pop group KIIRAS! Joining the girl group are Malaysian stars Priscilla Abby, RYOTA, Uriah and Haoren from SteadyGang – all promising a fun, musical event for fans! The event is free for all, but click here for more details! Date: 1st August 2025 (Friday) Venue: UOW Malaysia Langgalamu Chiisa Viseskul – A Memorial Concert in Tribute to Teresa Teng The late Teresa Teng has warmed the hearts of countless listeners with her voice. Now, in 2025, Thai singer Langgalamu Chiisa Viseskul's tribute concert bridges the gap of longing and transports audiences across time and space to reunite with the legendary diva. Click here to get your tickets! Date: 3rd August 2025 (Sunday) Venue: Zepp Kuala Lumpur Saturday Night – Celebrating Bee Gees Step into the glittering world of disco as 'SATURDAY NIGHT – CELEBRATING BEE GEES' brings the legendary sound of the Gibb brothers to life! With astounding vocals, lush harmonies, and an electrifying atmosphere, this spectacular tribute concert takes you on a journey through 4 decades of Bee Gees hits! Click here to get your tickets! Dates: 31st July & 1st August 2025 (Thursday & Friday) Venue: Zepp Kuala Lumpur 'Wednesday' Nevermore Academy: Malaysia Campus Embrace your inner Wednesday (or Enid, if that's more your speed!) as Nevermore Academy: Malaysia Campus opens its magnificently imposing gates to Outcasts and Normies alike at Sunway Pyramid. Entrance is free, but click here to get more details and report for orientation – if you dare. Dates: 1st – 17th August 2025 Venue: Sunway Pyramid, LG2 Blue Concourse The Ordinary Pop-up Experience In Kuala Lumpur Beloved skincare brand The Ordinary is launching its first-ever pop-up experience in Malaysia! This immersive and educational activation brings the brand's science-led, ingredient-first philosophy to life, offering a closer look at The Ordinary's most-loved formulations and approach to skincare education. Click here for more details! Dates: 1st – 3rd August 2025 (Friday – Sunday Venue: APW Bangsar
The Star
5 hours ago
- The Star
Vibrant show of M'sia-Japan ties
FOR three days, Kuala Lumpur Convention Centre transformed into a vibrant reflection of Japan. In its sixth edition, Japan Expo Malaysia (JEPY) 2025 once again acted as a platform for Malaysia-Japan economic and cultural exchange. Hosting over 50 exhibitors, the expo enabled visitors to experience a lively line-up of Japanese artistes and shows under one roof. The attractions ranged from sushi chefs and J-pop stars to traditional dancers and origami demonstrations. The event targeted over 70,000 visitors and RM8mil in transactions. One of this year's highlights was an origami workshop organised by the Japanese Embassy in collaboration with Malaysia Origami Academy (MOA). At the workshop, guests participated in the art of Japanese paper folding. Ch'ng with some of the Malaysian-inspired origami on display. MOA founder Kenneth Ch'ng described origami as a cultural bridge between Malaysia and Japan. 'Origami is one of the most approachable forms of art, whether for preschoolers or senior citizens, regardless of religion or gender. 'Greater cultural exchange between both countries can be achieved through origami. 'Now, we even have origami versions of ketupat and kebaya using Malaysian batik paper,' said Ch'ng. The expo hall featured two main zones: exhibition and entertainment. The exhibition zone had interactive booths, workshops and cultural showcases. At the Japan National Tourism Organisation booth, visitors explored travel ideas and joined in Japan-themed activities like the traditional Garapon spin-and-win game. Live shows such as the traditional Awa Odori dance and Kendo martial arts drew enthusiastic crowds. The entertainment zone brought together a wide mix of Japanese and Malaysian talents. Comedy trio Wannabees delighting the audience with their antics. These included J-pop soloist Manaka Inaba, Japanese Enka singer Leon Niihama as well as Japanese comedy trio Wannabees and Enishi's captivating traditional face-changing acts. On the Malaysian side, idol group KLP48, alt-rock band Kyoto Protocol and DJ Blink added excitement to the lineup. Japanese ambassador to Malaysia Noriyuki Shikata, who launched the event, said the expo was a reflection of bilateral ties. 'Since its inception, Japan Expo Malaysia has become a prominent platform to showcase Japan's diverse culture, from anime and J-pop to food, technology, tourism and education. 'These exchanges foster meaningful two-way engagement, allowing both Japanese and Malaysians to discover new perspectives,' he said.
