Givenchy recruits Zhao Liying as new global beauty ambassador
The 37-year-old star is known for her leading roles in Chinese day-time dramas such as 'The Journey of Flower" (2015), 'The Story of Minglan' (2018), and 'Wild Bloom" (2022), which saw her earn a 'Best Actress' award for her performance as Xu Banxia.
Zhao is no stranger to the silver screen either, having starred in films "Duckweed" (2017), "The Monkey King 3" (2018), and "Article 20," released last year.
The Lanfang, Hebei-born actor began her career in 2006 after winning a talent contest and quickly gained attention with roles in "Legend of Lu Zhen" (2013), and "Boss & Me" (2014).
Most recently, the actress starred in the 2025 film "We Girls", a crime drama directed by Feng Xiaogang.
Marking the partnership, a new Givenchy beauty campaign shows the Chinese star wearing the Parisian brand's new Le Rouge Velvet Matte lipstick in almond terracotta.
The appointment comes as the LVMH -owned Givenchy looks to freshen up the image of its makeup vertical and inevitably boost sales.
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Givenchy recruits Zhao Liying as new global beauty ambassador
The Lanfang, Hebei-born actor began her career in 2006 after winning a talent contest and quickly gained attention with roles in "Legend of Lu Zhen" (2013), and "Boss & Me" (2014). Most recently, the actress starred in the 2025 film "We Girls", a crime drama directed by Feng Xiaogang. Marking the partnership, a new Givenchy beauty campaign shows the Chinese star wearing the Parisian brand's new Le Rouge Velvet Matte lipstick in almond terracotta. The appointment comes as the LVMH -owned Givenchy looks to freshen up the image of its makeup vertical and inevitably boost sales. In its most recent trading update in April, LVMH logged a 3% drop in first-quarter sales, missing expectations and confirming a broader sector slowdown as shoppers pulled back on designer fashion amid a volatile economic climate.
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Givenchy on Tuesday revealed Chinese actress Zhao Liying as its new global beauty brand ambassador, the first celebrity partnership since Sarah Burton took the creative reigns of the French brand in September. The 37-year-old star is known for her leading roles in Chinese day-time dramas such as 'The Journey of Flower" (2015), 'The Story of Minglan' (2018), and 'Wild Bloom" (2022), which saw her earn a 'Best Actress' award for her performance as Xu Banxia. Zhao is no stranger to the silver screen either, having starred in films "Duckweed" (2017), "The Monkey King 3" (2018), and "Article 20," released last year. The Lanfang, Hebei-born actor began her career in 2006 after winning a talent contest and quickly gained attention with roles in "Legend of Lu Zhen" (2013), and "Boss & Me" (2014). Most recently, the actress starred in the 2025 film "We Girls", a crime drama directed by Feng Xiaogang. Marking the partnership, a new Givenchy beauty campaign shows the Chinese star wearing the Parisian brand's new Le Rouge Velvet Matte lipstick in almond terracotta. The appointment comes as the LVMH -owned Givenchy looks to freshen up the image of its makeup vertical and inevitably boost sales.
