White Stuff continues 40th-year celebration with south coast ice-cream truck tour
As part of the brand's continuing its 40th anniversary celebrations, the community-led activation is designed to engage local audiences near key White Stuff store regions.
It's already visited St Ives and Truro, sand continues its route with stops in Dartmouth, Exeter, Brighton, Eastbourne and Whitstable until 26 July, operating 11am-4pm daily.
It's serving free ice cream while also hosting a 'Spin to Win' activation, where visitors can win a limited-edition White Stuff anniversary tee, a nod to the brand's early beginnings, selling T-shirts from the back of a car while travelling around the UK.
Four decades on, the Ice Cream Truck Tour 'channels that same spirit of creativity, freedom and grassroots connection. With a focus on engaging local store communities, the tour brings the brand to life in fun, unexpected ways - offering customers a memorable summer moment rooted in real-world connection', said Emma Spratt, interim head of brand at White Stuff.
Also in St Ives, the brand has partnered with the local Surf School to offer free surf lessons and equipment hire while donating £1,000 to youth mental health charity The Wave Project.
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Fashion Network
6 days ago
- Fashion Network
White Stuff continues 40th-year celebration with south coast ice-cream truck tour
With the UK summer comes the obligatory arrival of the ice-cream van. And fashion/lifestyle brand White Stuff is using its seasonally welcome appeal to its own advantage with a promotional/nostalgic Ice Cream Truck Tour to locations along England's south coast. As part of the brand's continuing its 40th anniversary celebrations, the community-led activation is designed to engage local audiences near key White Stuff store regions. It's already visited St Ives and Truro, sand continues its route with stops in Dartmouth, Exeter, Brighton, Eastbourne and Whitstable until 26 July, operating 11am-4pm daily. It's serving free ice cream while also hosting a 'Spin to Win' activation, where visitors can win a limited-edition White Stuff anniversary tee, a nod to the brand's early beginnings, selling T-shirts from the back of a car while travelling around the UK. Four decades on, the Ice Cream Truck Tour 'channels that same spirit of creativity, freedom and grassroots connection. With a focus on engaging local store communities, the tour brings the brand to life in fun, unexpected ways - offering customers a memorable summer moment rooted in real-world connection', said Emma Spratt, interim head of brand at White Stuff. Also in St Ives, the brand has partnered with the local Surf School to offer free surf lessons and equipment hire while donating £1,000 to youth mental health charity The Wave Project.
Fashion Network
6 days ago
- Fashion Network
White Stuff continues 40th-year celebration with south coast ice-cream truck tour
With the UK summer comes the obligatory arrival of the ice-cream van. And fashion/lifestyle brand White Stuff is using its seasonally welcome appeal to its own advantage with a promotional/nostalgic Ice Cream Truck Tour to locations along England's south coast. As part of the brand's continuing its 40th anniversary celebrations, the community-led activation is designed to engage local audiences near key White Stuff store regions. It's already visited St Ives and Truro, sand continues its route with stops in Dartmouth, Exeter, Brighton, Eastbourne and Whitstable until 26 July, operating 11am-4pm daily. It's serving free ice cream while also hosting a 'Spin to Win' activation, where visitors can win a limited-edition White Stuff anniversary tee, a nod to the brand's early beginnings, selling T-shirts from the back of a car while travelling around the UK. Four decades on, the Ice Cream Truck Tour 'channels that same spirit of creativity, freedom and grassroots connection. With a focus on engaging local store communities, the tour brings the brand to life in fun, unexpected ways - offering customers a memorable summer moment rooted in real-world connection', said Emma Spratt, interim head of brand at White Stuff. Also in St Ives, the brand has partnered with the local Surf School to offer free surf lessons and equipment hire while donating £1,000 to youth mental health charity The Wave Project.
Fashion Network
6 days ago
- Fashion Network
White Stuff continues 40th-year celebration with south coast ice-cream truck tour
With the UK summer comes the obligatory arrival of the ice-cream van. And fashion/lifestyle brand White Stuff is using its seasonally welcome appeal to its own advantage with a promotional/nostalgic Ice Cream Truck Tour to locations along England's south coast. As part of the brand's continuing its 40th anniversary celebrations, the community-led activation is designed to engage local audiences near key White Stuff store regions. It's already visited St Ives and Truro, sand continues its route with stops in Dartmouth, Exeter, Brighton, Eastbourne and Whitstable until 26 July, operating 11am-4pm daily. It's serving free ice cream while also hosting a 'Spin to Win' activation, where visitors can win a limited-edition White Stuff anniversary tee, a nod to the brand's early beginnings, selling T-shirts from the back of a car while travelling around the UK. Four decades on, the Ice Cream Truck Tour 'channels that same spirit of creativity, freedom and grassroots connection. With a focus on engaging local store communities, the tour brings the brand to life in fun, unexpected ways - offering customers a memorable summer moment rooted in real-world connection', said Emma Spratt, interim head of brand at White Stuff. Also in St Ives, the brand has partnered with the local Surf School to offer free surf lessons and equipment hire while donating £1,000 to youth mental health charity The Wave Project.
