iQor CXBPO Launches Insights iQ

Martechvibe

16-06-2025

Insights iQ empowers operations, sales, product, and marketing teams alike to act on live customer intelligence, optimising strategy and performance across the enterprise. Staff Writer less than a minute ago
iQor CXBPO has announced the launch of Insights iQ, a next-generation analytics solution powered by its infinityAiQ platform.
Built to change how brands understand and act on customer feedback, Insights iQ turns every interaction into a source of business intelligence, enabling faster, more informed decisions that enhance customer satisfaction, streamline operations, and unlock new revenue opportunities.
Insights iQ is built on iQor's proprietary VALDI analytics engine and enhanced through a collaboration with OpenAI, combining LLM-powered intelligence with enriched datasets and partner technologies.
Unlike traditional sampling methods, Insights iQ delivers real-time visibility into sentiment, intent, and behaviour, enabling brands to surface opportunities and predict outcomes with precision.
'Insights iQ is more than a data tool — it's a strategic growth engine,' said Chris Crowley, President and CEO of iQor.
'By leveraging real-time analytics and predictive intelligence, we help our clients move beyond reactive customer service and into a new era of insights-driven transformation, setting a new benchmark for what's possible in the CXBPO industry.'
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Key capabilities include real-time sentiment and context detection, churn risk prediction, satisfaction forecasting, and segmentation based on behavioural and emotional signals.
With these tools, brands can identify unmet needs, reduce friction, and proactively improve experiences. Insights iQ empowers operations, sales, product, and marketing teams alike to act on live customer intelligence, optimising strategy and performance across the enterprise.
'In a real-time economy, our clients can't afford to wait for post-interaction reports,' said Prabhjot Singh, Chief Digital Officer at iQor. 'Insights iQ gives them the visibility to make better decisions faster by turning live customer signals into measurable action across CX, product, sales, and marketing.'
Powered by iQor's infinityAiQ platform, Insights iQ is engineered to meet the demands of enterprise clients. It operates within iQor's secure and compliant infrastructure, including PCI-DSS, HIPAA, SOC 1 and 2 Type 2, HITRUST, and ISO 27001 certifications.
The platform integrates seamlessly with clients' existing environments, delivering immediate impact without disrupting operations.
With Insights iQ intelligence embedded in every touchpoint, businesses can drive measurable growth while building stronger, more loyal customer relationships. To learn more about how iQor is transforming CX through AI-powered intelligence and analytics.
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Neptune DXP is a PaaS(Platform-as-a-Service) provider, helping marketing teams build custom apps based on modular, reusable application building blocks. The company offers flexible environments to businesses across different verticals, further providing personalised digital solutions at scale.
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Magnolia is a composable DXP that comes with no-code connector packs and low-code micro-frameworks for third-party integrations. It also offers an open-source version alongside its commercial plans enabling enterprises to build tailored use cases.
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Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market.
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Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle.
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HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals.
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Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales.
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Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics.
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Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage.
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Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio.
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